A friend of mine in Denmark recently sent me a wonderful gift – a commemorative souvenir stamp sheet that went on sale on October 10, 1964, the opening day of XVIII Olympiad in Tokyo.
It is a beautiful set that show off some of the iconic venues of the Tokyo Games, including the 30-yen stamp featuring the Nippon Budokan Hall. The popular Japanese martial art of judo was debuting at the 1964 Games, and the Japanese government decided to build a structure just for judo at the Olympics.
Not only was the stamp publicizing the Budokan, it was helping to pay for it.
From the first Olympic Games in 1896 in Athens, governments have raised funds for Olympiads through the issuance of stamps. According to the IOC, more than 50 million Olympic stamp series have been issued since 1896, generating revenue for Olympic operating committees through surcharges on stamps.
An organization called the Olympic Fund Raising Association was created in December, 1960, mandated with raising funds primarily from private sources. The Association was responsible for raising funds for the Olympic Organizing Committee, the Japan Amateur Sports Associations to help raise the performance level of athletes in Japan, as well as for the construction of the Budokan.
And according to the final report of the Olympic Games published by the Tokyo Olympic Organizing Committee, stamps were the Association’s best money maker, as you can see in the table below. What’s also interesting is the number of fund raising projects the Association oversaw: advertising in telephone books and trains. And not only did they make money off of selling cigarettes, but also thanks to legalized gambling in motorboat, bicycle and motorcycle racing, among many other things.
The Olympic Fund Raising Association raised a total of around JPY6 billion (USD16 million), and 16% or JPY963 million was due to stamps.