I felt terrible. Crestfallen. Could not really focus on work when I got the email from Tokyo2020.
Thank you for your interest in purchasing Tokyo 2020 tickets.
The demand for tickets was incredibly high, and unfortunately, you were not awarded any of the tickets you requested in the lottery.
As a resident of Japan, I was able to register for a lottery that gave me a chance to buy tickets to events of my choice…an opportunity that up to 85 million other people in Japan also took up.
In an interview with the hosts of the podcast Olympic Fever, Ken Hanscom, the chief operating officer of TicketManager in the United States, explained why I was left brooding all day June 20.
This lottery has been extremely successful. At the close of the lottery, seven and a half million registered for what is really a total of 7.8 million tickets in its entirety. So Tokyo 2020 is already super popular.
The way I look at Tokyo is, it will be in my opinion the highest demand Olympics of all time. It could be the highest demand event of all time.
Of course, that is fantastic news for Japan (and the IOC) – Tokyo 2020 will be a hit! But I was still left wondering if the only way I’m going to see the Tokyo Olympics is from my living room a few kilometers away from the Olympic venues.
But later in the podcast, Hanscom provided some additional context on the lottery in Japan that ran from May 9 to 28, which gave me hope.
We’re talking about requests for 85 million tickets when there is only 3.5 million that are going to be granted as a part of this lottery process. Roughly 90% of people making requests are not going to receive any tickets, assuming everything is similar to London. So they’re only making a sub-set of these tickets available.
In other words, a relatively small percentage of the overall ticket numbers were made available in this lottery in Japan. This is just the beginning of the ticket sales process, which he said will continue in earnest in the opening months of 2020. And more significantly to me, Hanscom said that 75% of all tickets are made available to those in Japan.
For those outside of Japan, Hanscom explained that most other countries will have their own official re-seller and that there were about 8 to 10 authorized sellers of Olympic tickets around the world, including such companies as Kingdom Sports, CoSport, and Cartan.
Hanscom explained that that each country gets an allotment of tickets based on historical allotment numbers and number of participating athletes, for example, and that those tickets can be purchased only through the authorized seller for their country. The exception is in Europe, where a person living in France, for example, can buy tickets in France, or in Germany or in any other country that is under the European directive.
If tickets are not selling in certain countries, Tokyo 2020 has the right to take back those unsold tickets and re-sell them, or sell them on behalf of that country. But as Hanscom pointed out, this is unlikely for Tokyo2020, which is going to be a must-see Games.
Scalping will be illegal, as Japan enacted a ticket scalping law ahead of the 2019 Rugby World Cup and the 2020 Tokyo Olympics. So for those in Japan, Tokyo 2020 will make a re-sale site available for those people who are not able to use their tickets, in order to offer their tickets to the public at face value.
Hanscom tells those of us who did not land tickets in the lottery to stay positive, that there will be other opportunities.
Tickets are released in blocs over time, so if you miss out on one or two of these opportunities, you’re going to continue to have opportunities next year if you are very diligent, and you put a lot of hard work in. You are going to be able to get a lot of the tickets you want from the market.
Ok. Time to prepare for trench warfare.