Remember those maskless days of yesteryear?
Japan was an electric place to be in 2019. The 20-nation Rugby World Cup kicked off on September 20, as Japan defeated Russia handily.
But when Japan’s Brave Blossoms triumphed over Scotland a few weeks later, Japan exploded in celebration. Japan made it to the top 8 for the first time. Television ratings were huge at 53.7%. And the public viewing sites were very loud displays of unabashed joy.
We all thought – what a party Tokyo2020 is going to be!
When a rugby team can carry the nation on its broad shoulders, what would it be like in Japan during the Olympics, when Japanese stars go for gold in track, tennis, gymnastics, badminton, wrestling, baseball, swimming and many other sports?
In 2019, we were months away from witnessing the greatest Olympics in history.
Tokyo2020 tickets were the hottest in the world. The ticket lottery in Japan was way oversubscribed. As I wrote in December, 2019, “in the latest round of the lottery for Tokyo 2020 Olympic tickets for residents in Japan, there were 23 million requests for tickets….chasing 1 million tickets.”
Volunteer registrations too were oversubscribed. More than 200,000 people applied to be volunteers for Tokyo2020, well over the target of 80,000.
In January of 2020, the Japan Tourism Agency announced that Japan had 31.9 million visitors from overseas in 2019, establishing new record for the 7th year in a row. The government was seeing such explosive growth in foreign tourists that they doubled their 2020 target from 20 million to 40 million in 2016.
The 2019 Rugby World Cup showed the world how impactful sports tourism can be in Japan. This EY Report on the economic impact of RWC2019 explained that 242,000 inbound tourists purchased 28% (approx 490,000) of all tickets in a tournament of 48 matches, all of which were essentially sold out. And they loved their experience in Japan – 75% of visiting foreigners who came to watch rugby replied they “absolutely want to come again.”
In 2019, we were anticipating that Tokyo2020 was going to be the cherry on top, the opportunity for Japan to subtly and outlandishly boast how wonderful a destination Japan is. The organizers were going to have an opportunity to hold up Tokyo2020 as an example of a Games in the mould of 1964 Tokyo or 1992 Barcelona – an Olympics that served the economy, not an economy that served the Olympics.
But then, the Diamond Princess entered the port of Yokohama on February 3, 2020, a daily reality program that introduced Japan to the fear of the unknown virus. On March 11, the NBA season ended suddenly, and Tom Hanks announced he and his wife had COVID-19. And finally, a day after Team Canada and Team Australia announced on March 23 they would not go to Tokyo that July, the Games were postponed for a year.
COVID-19 has upended the lives of billions of people around the world. The angst of whether to hold, postpone or cancel the Tokyo Olympics and Paralympics should never be put on level of the horrible loss so many have experienced during the pandemic.
And yet, I do at moments, quietly lament the current state of the Games.
Oh what could have been.
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