There are five more years before the Olympics come to Tokyo, but the commercials have begun. In these early stages, a few themes have emerged. Nomura and Yomiuri emphasize Excellence, while Sumitomo Mitsui Bank and NEC appeal to the Everyman who pursue excellence. Another theme is how the Olympics brings the world together, as does JAL in this case. And finally, there will be plenty of ways to spoof the majesty and drama of the Olympic Games, as does the recruiting company, Sanko. These are all in Japanese, but I think you will get the gist.
The securities company, Nomura, cuts to the essence of why Olympians work so hard, to the point of tears – Because they have a dream.
Yomiuri Shimbun, an established media company, focuses on how the very best emerge from competition, and that the success of the very best has the subsequent support of that competition, and that champions should be grateful for that support.
Sumitomo Mitsui Bank appeals to the everyday person by explaining that it isn’t just the Olympic athlete who gives it their all, we all do in our daily lives as well.
NEC, a large electronics and systems company stresses the pursuit of excellence in Olympic athletes and non-athletes alike.
The largest airline in Japan displays its long history with the Olympics, how it brought the