Don Draper is tired of settling for mid-sized clients. He wants to work on the best projects with the biggest players in the world. He sets up a meeting with Dow Chemical, whose CEO is happy with another ad agency, and has no desire to talk with Draper. But Draper taps into the competitive drive inherent in effective leaders. Like high performance athletes, Don doesn’t settle for winning, or just being happy. He wants to win, big, on the biggest stage.
Dow CEO: It doesn’t change the fact that we’re happy with our agency.
Draper: Are you? You’re happy with 50%? You’re on top and you don’t have enough. You’re happy because you’re successful. For now. But what is happiness? It’s a moment before you need more happiness. I won’t settle for 50% of anything. I want 100%. You’re happy with your agency? You’re not happy with anything. You don’t want most of it. You want all of it. And I won’t stop until you get all of it. Thank you for your time.