Akiko Kuno at Komazawa Olympic Park – click on image to watch a video.

Soft Power

Wherever they went, they drew huge, enthusiastic crowds.

It was the summer of 1964. Young men and women wearing white tops with the 1964 Tokyo Olympic Emblem, looking something akin to the Japanese flag, ran through the streets, calling to the crowds that the Olympics were coming to Asia.

This was only 19 years after a time when Japanese troops carried their nation’s flag in battlefields of Asia.

Akiko Kuno was a 24-year old Japanese woman working in the Olympic Organizing Committee’s public relations department, and was selected as a member of the Overseas Olympic Torch Relay Mission.  This relay wended its way through Okinawa and then Japan, before ending at the Opening Ceremonies of the Tokyo Olympics in the National Stadium.

Kuno, who joined the mission from India, was concerned about the reception the Japanese would get in South East Asia.

Kuno with Torch Runners in Bangkok – with permission of Akiko Kuno.

The young runners, in cities like Yangon (then Rangoon) and Bangkok ran with a uniform that had the hinomaru on it. At the airport, when we parted I can’t forget what they said. They told me proudly that this was going to be Asia’s first Olympics. They said their hope was that Japan, which lost a war but recovered, can be a model of success, so that one day their own country could one day host an Olympics. “That is the dream that this torch relay gives us,” they told me.

Kuno was one of the few Japanese present to witness a near perfect execution of geopolitical “soft power” in a time when the phrase didn’t exist. She was part of a team of roughly 40, members of the Olympic Organizing Committee (OOC), a JAL crew of pilots, engineers and a stewardess, as well as the Japanese media. They journeyed together for 40 days during the international torch relay that started in Greece on August 21, and passed through Turkey, Lebanon, Iran, Pakistan, India, Myanmar (then Burma), Thailand, Malaysia, the Philippines, Hong Kong, Taiwan and Okinawa.

A Dream Job

It was March, 1964 and Kuno had graduated from Keio University. While most of her friends got married after graduation, Kuno wanted to be part of the Olympics. She had good English skills, having studied at Stanford University in California as well as Hope College in Michigan. Equally important, her father was a good friend of Kazushige Hirasawa, a diplomat and an influential senior journalist with NHK, who helped Japan land the 1959 bid for the 1964 Olympics with an inspiring speech.

OOC credentials, with permission of Akiko Kuno.

With Hirasawa’s help, Kuno became a staff member of the Olympic Organizing Committee, which was located in the Akasaka Rikyu Palace, the residence of the Crown Prince before the war. She was assigned to the public relations department, which was located in the study of the Crown Prince.

Kuno had several duties. She took visiting International Olympic Committee (IOC) and National Olympic Committee officials on tours of the various venues that workers were rushing to complete in time for the Games. She coordinated with the international news agencies. For nations that were sending athletes but did not have diplomatic relations with or embassies in Japan, she sourced English-speaking Japanese men who belonged to the Junior Chamber International Japan, people who had the time and means to assist the people from those countries.

And she was asked to take care of the most senior person in the Olympic movement – Avery Brundage, the president of the International Olympic Committee. Kuno said she was routinely asked to take dictation and type up documents for him, not an easy task for a famous taskmaster.

He said type this and that, and there were a lot of mistakes. I was so scared. I never worked as a secretary. Brundage had a warm heart but he did not smile and he had a short temper.

Of course, when Brundage flawlessly delivered his speech, in Japanese, soliciting the Emperor of Japan to open the Tokyo Olympics, he thanked Kuno for her support in making sure his pronunciation was well practiced.

Olympic torch route (Eurasia)

The Sacred Mission

One day in July, 1964, her role suddenly expanded. Kuno’s supervisor came up to give her an order – that she would be assigned to the overseas torch relay mission. Her only thought? “YAY!”

The Japanese mission that oversaw the operations of the international torch relay traveled together with the sacred Olympic flame, their journey spanning 12 countries and about 16,000 kilometers. This meant that they had to journey by plane. They flew on a DC-6B, a prop plane called “City of Tokyo,” which was outfitted with special safety measures to carry two specially designed containers filled with kerosene and modeled on the design of a coal-mine safety lamp.

Kuno was one of two English interpreters on the team. The first one traveled with the team from Greece to India. Kuno relieved her in Calcutta, India and took responsibility for the second half of the international torch relay. She explained the daily plan.

  • The City of Tokyo arrives in the destination’s airport.
  • Fumio Takashima, the OOC chairman of the Olympic Torch Relay Committee, lights a torch from the flame of the safety lamp.
  • A local dignitary or the NOC Head waits with an unlit torch and Takashima lights his torch.
  • Then he passes the flame to the first actual local runner.
  • The runners follow a route to the national stadium of that country, or a city hall or a large public space with a big stand.
  • The evening included a reception where members of the torch relay mission dined and mingled with the local dignitaries. (Kuno translated for Takashima during these events.)

The next day was the process in reverse, where runners followed the same route back to the airport. According to Kuno, on average, there were about 15 runners one way, and another 15 on the return, although there were also official runners who accompanied the torch bearer.

All the runners were young men and women, their uniforms and the torches donated to them by the Tokyo OOC.

During the course of the relay, the roads were filled with spectators hoping to get a glimpse of the Olympic flame. The organizers escorted the runners with cars preceding and following the torch bearer. Kuno, who was always in the car behind, was particularly anxious during those times.

The fuel within the torch, a mixture of red phosphorus, manganese dioxide and magnesium burned a flare-like red for only 6 minutes. Kuno’s mission was to make sure that the runner got to the next runner within 6 minutes. Having the sacred flame fizzle out in front of thousands would have been humiliating. It wasn’t going to happen on her watch.

The crowd came out onto the road. My job was open the window say in English, “GET AWAY!” And when that didn’t work, I shouted in Japanese, “DOITE!” That got their attention. And the flame never died out.

Kuno remarked that every member of the mission felt it was imperative that the flame never go out during the relay. She said that the President of the Tokyo Olympic Organizing Committee, Yasukawa Daigoro, took exceptional risk management measures. After the flame was ignited by the sun in a ceremony in Olympia, Greece, he made sure that he got a part of that flame, which he kept on his person.

In those days, Japanese would keep warm on cold evenings with metal mini-heaters the size of a lighter called kairo, which contained a piece of heated charcoal. According to Kuno, Yasukawa, who did not accompany the international tour, ignited a flame for his kairo, and put it in his pocket…just in case the DC-6 City of Tokyo crashed.

Kuno said she was saddened to see the flame go out twice in Fukushima during the start of the Tokyo2020 Torch Relay. For her, the flame represents a powerful symbol for humanity that should never go out.

While working as a part of the torch relay mission, I was so occupied with my responsibility to not let the flame die out. I remember I was so moved to see all these excited people on the streets. I think they saw the flame as a symbol of eternal peace and hope. Throughout the relay, I felt that Asian people were united with the same hope and dream – that war will never happen again. 

Akiko Kuno, with permission of Akiko Kuno.
Photograph by Kevin Ing

In Japan, you can emphasize ownership over something by placing the English phrase “my” in front of it. Thus when people dream of expensive purchases, they dream about buying “My car,” or “My home.” This summer, I dreamed about buying “My torch.”

And so I got one.

Photograph by Kevin Ing

“My torch” is from the 1964 Tokyo Olympics. Scars of spent fuel are wrapped in ribbons around the silver cylinder of “My torch,” which protrudes from a black aluminum holder, also sporting stains of fiery remains. “My torch” is a handsome reminder that someone in Japan proudly held the Olympic flame aloft with this torch, while running amidst spectators cheering along the sides of some small town road.

“My torch” was the amalgamation of two Japanese businesses: Showa Kaseihin and the acclaimed designer, Sori Yanagi.

The Cylinder: The gauntlet was thrown down the by the Tokyo Olympic organizing committee: create a torch that would “absolutely not go out, even in the rain.” The job to develop the cylinder and the fuel to sustain a fire was given to defense contractor, Showa Kaseihin in early 1964. The cylinder, from the tip of which flames would fly, is 55 centimeters long, 3 centimeters in diameter, and 54 grams in weight. Inside the stainless steel cylinder, Showa Kaseihin (which is now called Nippon Koki) packed a chemical amalgam into the cylinder of red phosphorus, manganese dioxide and magnesium. The flare-like flame that emerged when the amalgam was lit would last up to 14 minutes come rain or shine, while creating a billowy trail of smoke that can be seen from afar.

The Holder: Sori Yanagi is one of Japan’s most famous industrial designers of the 20th century, who helped put Japan on the map with his globally recognized furniture and kitchenware. (Maybe you’ve seen his famous butterfly or elephant stools in a MOMA exhibit.) His father, Soetsu Yanagi started the Japanese folk craft movement, passed the torch to his son, Sori. In a case of symbolic justice, Sori Yanagi was asked to create the receptacle for the cylinder of the Olympic torch. Crafted from a metal alloy composed primarily of aluminum, the holder is simple and elegant, with a clean black finish. The words “XVIII OLYMPIAD TOKYO 1964” are etched into the surface of the holder’s face, along with the Olympic rings.

The product of this collaboration is an Olympic torch which fits nicely in one’s palm, its heft equal to its gravitas,  its lines simple and striking. This is a torch that spread the word throughout Asia that the world was coming to Japan, and brought hundreds if not thousands running to see the flame, born of the sun in Greece, destined for Tokyo and the commencement of the Olympics, and a new chapter in Japanese history.

Photograph by Kevin Ing

Tokyo 2020 torch relay torch

Olympic torches have been carried on planes and boats, via wheelchairs and bicycles, even underwater. But never in space – until now.

Japan Aerospace Exploration Agency astronauts, Soichi Noguchi and Akihiko Hoshihide, will be orbiting the earth from the International Space Station (ISS) during the Olympic torch relay, which begins on March 26, 2020 in Fukushima and ends on the day of the Opening Ceremony on July 24, 2020.

According to Nikkan Sports, Noguchi will be in the space station from the end of 2019 for six months, while Hoshihide will check in to his new abode around May next year. While they will bring the Olympic torch with them in space, they apparently will not light the torch. It would be the symbolism of peace and resilience that the space torch bearers wish to share with the world. In a press release, Noguchi said

I believe that the light of the flame will encapsulate the “power of recovery” emanating from Japan’s recent natural disasters, as well as the “tolerance” that allows us to accept diversity and the “dynamism” uniting local communities in a global festival, and that it will herald the sunrise of a new generation. To everyone in Japan, I say please join with us astronauts and help create a road of hope illuminated by flame.

If you want to literally join them in the torch relay, and carry that gorgeous sakura gold torch, you can apply now as the deadline is August 31, 2019. There are four corporate sponsors and 47 prefectures which are taking applications for the torch relay with the goal of recruiting 10,000 torchbearers under the theme: Hope Lights Our Way ( 希望の道を、つなごう).

The corporate recruiters are Coca Cola, Toyota, Nissay and NTT. In all cases, you need to pick one of the prefectures of Japan where you want to run. Here is the map of the torch relay, and here is the schedule. If you want, you can apply to up to five recruiting entities.

People born on or before April 1, 2008, of any nationality will be considered.

Prefectures: You can apply directly with each of the prefectures. You can find the links to each of those prefectures and their applications in the middle of this page. There are 47 prefectures, so there are 47 links.

Coke on app torch relay page
Coke on app torch relay page

Coca Cola: The longest-running sponsor of the Olympic Games, Coca Cola, has been a sponsor of the torch relay for 13 Olympiads. You have to apply via their Coke On smartphone app. This “pre-selection” step is a challenge as you need to explain in 200 characters or less (not words) “what you love and do as you are and…if there is an episode that you made someone happy with it.” You also get to upload “your appealing photo or video” up to 40mb in size. After I applied, I received a notification that if they think I’m worthy, I will hear back from them in 3 to 5 weeks. The announcement of those selected will be as early as the end of the year. Apply here.

Toyota: Like Coca-Cola, Toyota is a TOP sponsor, which means they are able to market their brand with the Olympic brand globally. Unlike Coca-Cola, their “pre-selection” is comprehensive. In addition to contact information, they are looking for “local challengers,” asking for your plans “to make your community (= your desired prefecture) a better place,” in 220 words or less (not characters). Toyota also allows you to upload three photos or video files, as well as provide links to “relevant websites or videos.” In that same box, they allow you to provide additional information – “a simple comment showing your enthusiasm.” Toyota replied via automated email that “entrants who pass preliminary selection will be notified in early October 2019.” Apply here.

Nissay (Nippon Life Insurance Company): Nissay is a Tokyo 2020 Olympic Gold Partner, and like Toyota, their pre-selection application is fairly comprehensive. They provide an opportunity to explain your relationship to the prefecture (relatives, etc.), what people important to you are you running for, and why. There is an additional text box to add information or links to sites. Different from the others, they ask for you to select from a drop-down list of “Torchbearer values.” I selected “Sense of Unity Born of Celebrations (The Spirit of Encouraging.” Apply here.

2020 tokyo olympic torch relay map and schedule

NTT: NTT, the Japanese telecommunications and infrastructure giant, is also a Tokyo 2020 Olympic Gold partner. Like Nissay, the emphasis is on the connection you have with a particular prefecture, as well as a general section to “self PR” yourself in 400 characters or less. They have a drop-down menu that asks you how to categorize your “action and legacy plan: Sports and health,  Urban planning and Sustainability, Culture and education,  Economy and technology, or Reconstruction, all japan, transmission to the world. This is the only corporate partner which asks for a “third-party” recommendation. This was the only one of the application processes I could not complete. There were technical issues of saving my input, and then trying to re-register proved futile. Apply here.