team-canada_tokyo-olympic-basketball-games-guide-1964
Team Canada_Tokyo Olympic Basketball Games Guide 1964

It was a far cry from years in the future when Canada embarked on a highly financed campaign to win a bevy of gold at the Vancouver Winter Olympics with their Own the Podium program.

In 1964, the basketball players on Team Canada paid their own way to Tokyo to compete in a qualifying tournament that took place a week prior to the start of the Tokyo Olympics. If Canada played well enough to finish within the top four in the 16-team tournament to qualify for the Olympic tournament, then the 15 players would be reimbursed for the S1,044 round-trip economy airfare from Toronto to Tokyo, according to a Yomiuri article from October 5, 1964.

On October 2, Canada got by The Philippines 68-64, which set up a match against Cuba. And on October 4 in Yokohama, Canada defeated Cuba 72-63. As the article describes, “Canada’s Olympic basketball team members are in the money, and far from keeping it quiet, they’re yelling their heads off jubilantly.”

Then there’s the adage “be careful what you wish for.”

After the opening ceremonies, and the commencement of the Olympics basketball tournament in the beautiful National Gymnasium Annex in Yoyogi, Team Canada quickly realized they had entered a slaughterhouse. Team Canada proceeded to lose seven games in a row.

To the delight of the hometown fans, Canada lost handily to a much shorter Team Japan 58-37, in what was considered at that time an upset. Japan in fact won 4 games in the tournament. Team Canada’s only consolation was in the consolation round, when they somehow defeated Peru 62-61, before falling to Hungary, and landing in 14th place out of 16.

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There are five more years before the Olympics come to Tokyo, but the commercials have begun. In these early stages, a few themes have emerged. Nomura and Yomiuri emphasize Excellence, while Sumitomo Mitsui Bank and NEC appeal to the Everyman who pursue excellence. Another theme is how the Olympics brings the world together, as does JAL in this case. And finally, there will be plenty of ways to spoof the majesty and drama of the Olympic Games, as does the recruiting company, Sanko. These are all in Japanese, but I think you will get the gist.

The securities company, Nomura, cuts to the essence of why Olympians work so hard, to the point of tears – Because they have a dream.

Yomiuri Shimbun, an established media company, focuses on how the very best emerge from competition, and that the success of the very best has the subsequent support of that competition, and that champions should be grateful for that support.

Sumitomo Mitsui Bank appeals to the everyday person by explaining that it isn’t just the Olympic athlete who gives it their all, we all do in our daily lives as well.

NEC, a large electronics and systems company stresses the pursuit of excellence in Olympic athletes and non-athletes alike.

The largest airline in Japan displays its long history with the Olympics, how it brought the