In 1964, the streets of Tokyo were filled with banners proudly proclaiming that the biggest international party was coming to Japan.
In 2020, the streets of Tokyo are again filled with banners for the coming 2020 Tokyo Olympics and Paralympics.
The street banners, as is also the case with the ticket designs, are based on a singular “Look of the Games,” the visual identity formalized by the organizing committee. The foundation of this visual identity is the rectangular shapes that make up the Olympic and Paralympic logos.
One of the street banners in particular had an emotional impact on me the moment I saw it – the dark red on white, with the words Tokyo 2020 in gold. I’m sure this 2020 banner is a direct reference to the first poster released by the Tokyo Olympic Organizing Committee in 1961, a design by Yusaku Kanemura which was used heavily in artwork for all sorts of collaterals – programs, shirts, banners, for example.