Back on Board

Greg Louganis Gets His Wheaties Box!

Greg Louganis and his Wheaties box

She’s not an athlete. She’s an IT consultant from Chicago. And she had just seen the documentary, “Back on Board: Greg Louganis“, the HBO documentary about the diving legend. When she sees the scene of Louganis walking though the Swimming Hall of Fame, passing by a series of Wheaties cereal boxes on display, he says “never got a Wheaties box – “In that moment,” Sondgerath writes, “I was inspired to start a campaign asking General Mills to ‘Put Greg Louganis on the Wheaties Box’.

Julie Sondgerath went to Change.org and submitted a petition that over 40,000 people signed on to, including me. Six months later, on April 5, Sondgerath got word: “I’m proud to announce that the campaign was a success!,” wrote Sondgerath on change.org. “Today, Wheaties will have a press release to unveil a WheatiesLegends Campaign to begin with a legacy photo of Greg Louganis on the Wheaties box! Congratulations to Greg, as well as Janet Evans and Edwin Moses! I can share with you that he is beside himself with excitement!”

Put Greg Louganis on a Wheaties Box

No other man has won gold in both the 3-meter springboard and 10-meter platform in two consecutive Olympics, doing so in Los Angeles in 1984 and Seoul in 1988. Louganis had often wondered that the reason he didn’t get on the Wheaties box, or perhaps other financially lucrative sponsorship deals, was the rumors at the time that he was gay. In fact, Louganis is now openly gay, having come out in 1994.

General Mills has downplayed the reasons for now placing Louganis on the box. They said that there are many athletes who deserve to be recognized, which is why they also chose to create boxes for Olympic legends Janet Evans and Edwin Moses. The New York Times quotes Mike Siemienas, manager of brand media at General Mills, saying that the choices

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Greg Louganis on Focusing

Greg Louganis
Greg Louganis

Greg Louganis had won silver in Montreal and two gold medals for diving in Los Angeles in 1984. In 1988 at the Seoul Olympic Games, Louganis was favored to win gold again in both the 3 meter springboard and the 10-meter platform events.

But that changed suddenly when Louganis hit his head in the 3-meter preliminaries, and fell into the water with blood seeping from his head. As he explained in a recent episode of Hang Up and Listen (the Slate sports podcast), “in that split second, I was the underdog.” (Listen from the 36-minute mark for the Louganis interview.)

Louganis went on to win gold in both the 3-meter and 10-meter competitions, ending the Olympic career of who some say is the greatest diver of all time. But the competition in 1988 was the toughest he faced with the Chinese coming on strong and challenging Louganis for diving supremacy. And more personally, it was only six months before when Louganis learned he was HIV positive. If the Korean authorities had known that, it is possible they would not have let him into the country to compete in the Olympics.

As the Slate interviewers asked in disbelief, after getting a concussion in the prelims, leaving blood in the water hiding the fact that he is HIV positive, the Chinese breathing down his neck as he battles to stay in medal contention….how did he focus.

Louganis replied with a laugh, answering as it wasn’t that big a deal to do so.

“That was my upbringing. I’ve been performing (for so long). I started dance and acrobatics when I was 3. I was taught, “Hey, the show must go on.” As soon as that music starts, there is no looking back. if you lose your place, you gotta catch up. You don’t get second chances. It was easy for me to compartmentalize my life because I had done so for so many years. We get good at what we practice. That is something I practiced a lot.”

Louganis is not alone. Almost all athletes at that level can narrow their focus on only the elements they know will contribute to their success. It amazes me

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