Oh, you could see people walking here and there. But under normal circumstances, I imagine I should have been surrounded by thousands on this day, a public holiday to boot.
Tourists, volunteers, staffers, officials, journalists and athletes from Olympics past should have been wandering around sipping cold Coca Colas, trading pins, and taking selfies.
Sponsors should have had booths or centers to educate, entertain and give out prizes to giggling kids and adults alike. But not during these Olympics. Most sponsors have toned down their affiliation to the Games. Toyota announced only a few days ago that they would not run Tokyo2020-related TV commercials.
I passed by the Panasonic Center, a place for tourists to learn about future Panasonic products and ideas. It’s in a prime spot, right on the corner of a park near so much of the action, selected probably just for these Olympic Games.
Except for a picture of Naomi Osaka, you wouldn’t have known that Panasonic was a Global TOP Sponsor of the Olympics and Paralympics.
Next to the Panasonic Center, floral versions of Miraitowa and Someity, the mascots of the Tokyo2020 Olympics and Paralympics, stood behind fences, looking a little worse for wear these days.
These are comments from Toshiya Kakiuchi, the president of Mirairo, a universal design consultancy based in Tokyo, who gave a talk on June 28, 2021 at Mirairo House. Relegated to a wheelchair since elementary school, Kakiuchi started Mirairo at the age of 21 in 2010.
Today, Mirairo provides consulting services to some of the biggest names in the Japanese corporate world, with a strong focus on marketing research relevant to disabled consumers.
When Tokyo won the bid for the 2020 Olympics, a lot changed.
The Tokyo Metro and Toei Subway systems had wheelchair accessible elevators in 70% of all stations in 2014. It is now up to 95.3%. There are now maps available online that provide a lot of details about locations in Tokyo that are or are not barrier free. I can see a lot of TV commercials and programs that feature disabled people.
In 2013, companies didn’t know how to cater to the disabled. We have taught them about universal design. We helped them understand by experiencing what it is like to be disabled. The awareness of the need to be barrier free has grown, and many now realize we need to design products and services without creating barriers.
In some ways, the pandemic has helped improve understanding of the disabled. Because COVID has changed the way we work, I no longer have to apologize for teleworking. But there is a bigger issue. The need for social distance has meant the number of people visible on the streets has decreased significantly, including the disabled. The problem is, the less frequently society sees the disabled out and about, the less society may care about the disabled.
There still a lot to do, but Japan has changed since 2013. People’s attitude towards me has changed. I think that is because of Tokyo’s drive to become barrier free before the start of Tokyo2020.
Kakiuchi gave these comments on Monday, June 28, 2021 at Mirairo House, an area on the 5th floor of Marui Department Store in Kinshicho, Tokyo managed by Mirairo.
Mirairo House is dedicated to providing space for providers to market products and services to the disabled, and hopefully sparking greater innovation among their business partners.
Organizers of the Tokyo 2020 Olympics and Paralympics, scheduled to commence on July 23 and August 24, 2021 respectively, are working, not under the question of “whether,” but “how” the Olympics will take place.
There are four basic scenarios:
The Tokyo2020 Olympics and Paralympics are cancelled because the pandemic continues to create unsafe conditions for athletes and organizers alike.
Tokyo2020 takes place without spectators so that the Games can be broadcasted globally.
Tokyo2020 takes place with spectators in limited numbers.
Tokyo2020 takes place to capacity crowds.
In a recent survey by Kyodo News, 80% of people in Japan believe the first scenario is the likeliest, responding that the Olympics and Paralympics should be postponed again or cancelled.
In contrast, 60% of Japanese firms in an NHK survey showed support for holding the Tokyo Olympics. They believe that the Games can help the Japanese economy recover from the devastating effects of COVID-19.
The IOC and IPC are also betting on the Games. And their plans are taking into account the second and third scenarios.
If testing is considered reliable, then athletes who test negative will be allowed to come to Japan, and at a bare minimum, the Olympics and Paralympics can be broadcasted around the world. As a result, billions of dollars in global broadcasting rights will be paid to the International Olympic Committee (IOC), which in turn will financially support the Olympic ecosystem of national Olympic committees and international sports federations.
Money makes the world go round. With so much investment already sunk, not just by the IOC, the Japanese government and businesses but also athletes, the political will to hold Tokyo2020 is immensely strong.
“We will do whatever is needed to organize a safe Olympic Games,” said Thomas Bach, president of the International Olympic Committee.
“We definitely should push forward as that is the only option for us,” said Yoshiro Mori, president of the Tokyo 2020 Organizing Committee.
Former IOC Vice President, Dick Pound, recently said “nobody can guarantee the Olympics will open on July 23. But I think there’s a very, very, good chance that they can, and that they will.” While Pound said that the Games will likely happen, having fans in the stands is a choice. “The question is — is this a `must-have’ or `nice-to-have.’ It’s nice to have spectators. But it’s not a must-have,” Pound said.
And yet, even if the conditions of the pandemic around the world remain the same, and especially if the vaccine has an impact on the spread of COVID-19, I believe the likelihood of spectators in the stands is high.
Orgy of Evidence
In what may have seemed surreal to many, we saw images of 4,000 people – without masks – packing a stadium in Adelaide, Australia on January 29 to watch exhibition tennis matches with Naomi Osaka, Serena Williams and Rafael Nadal, a week prior to the start of the Australian Open.
But the truth of the matter is, sports is big business around the world, and we have seen seasons and championships take place across the biggest professional leagues last year.
In the midst of the pandemic in 2020, Europe crowned football champions in the Bundesliga, La Liga, Premier League, and Serie A. In tennis, Naomi Osaka won the US Open and Rafael Nadal won the French Open, while in golf, Dustin Johnson won the Masters. The Los Angeles Lakers were crowned NBA champions while the Tampa Bay Lightning won the NHL Stanley Cup.
And little by little, fans have been allowed to watch events in person in America, the country with the world’s highest coronavirus infection numbers.
Thousands of spectators watched the Los Angeles Dodgers win the 2020 World Series in Texas. American football fans were allowed into the stadiums of 19 NFL teams, including an average of around 15,000 for the Tampa Bay Buccaneers and Jacksonville Jaguars, while the Dallas Cowboys hosted an average of 28,000 fans every home game. There will be over 20,000 fans attending the Super Bowl at Raymond James Stadium in Tampa, Florida on February 7. And a limited number of fans have been able to attend the games of 8 NBA teams this season.
At the end of November, 2020 in Japan, nearly 70,000 fans watched in person the Fukuoka Softbank Hawks defeat the Yomiuri Giants to win the Japan Series over four games, averaging over 17,000 fans per game.
And on November 8, Japan held an international competition at Yoyogi National Stadium. Gymnasts from four nations competed, including Japan, the US, China and Russia. The 30 gymnasts were joined by 2000 spectators, and the day went without incident. This was the first experiment with a mini-bubble for an international competition in Japan, as athletes were isolated on different floors in hotels.
The above is some of the orgy of evidence regarding the ability of sports organizations to hold events safely despite the ravages of the coronavirus. These cases and many others are providing mountains of data of how and how not to organize a live sporting event, data that will be used to create the protocols and processes to ensure a safe environment for Tokyo2020.
And with the hope and promise of the vaccines, the path to a safe Olympics and Paralympics becomes clearer.
Learning to Live with Coronavirus in Japan
It was Saturday, January 30. It was a beautiful day in Tokyo – blue skies, crisp air and loads of people out and about. In my walk through Rinshi no Mori Park that day, hundreds of parents and kids, all wearing masks, were enjoying the day, kids running soccer or baseball drills, parents throwing or kicking balls with their children, and many others running and strolling.
And they were also going to the movie theaters. I was surprised to learn last year that an animated film called “Demon Slayer,” broke the box office record for films in Japan. I hadn’t realized that movie theaters were letting people in. In fact, theaters were filled to capacity to see this film. Even as the popularity of the film begins to fade, I went online to see if people were still buying tickets for this film. I looked at the ticket purchase page for the movie theater near me: 109 Cinemas in Futago Tamagawa.
And as you can see in the image of theater seating, where the gray indicates a seat sold, Demon Slayer was still filling seats. In fact, there were several films that were showing good ticket sales that Saturday morning. Attendees must wear masks, but they are allowed to sit elbow to elbow with others. And if you’re on a date, that’s ideal. As you can see, the January 30, 2:45 PM showing of the film “Hanabata Mitai na Koi o Shita,” a story of young romance featuring two popular actors, was nearly filled 3 hours before the start of the film.
Despite the constant talk of concern about the virus in Japan, the Japanese themselves are learning to live with it. Many may not think that the Olympics and Paralympics should be held now, but as we approach the summer, and the inevitability sinks in, and the stories of the Japanese athletes preparing for the Games become more frequent, a buzz of excitement will build.
Imagine over 40,000 people coming together in front of stunning Heian Jingu in Kyoto, people of all ages from all over the world, smiling and happy to be in Japan.
It’s hard to imagine that scene today, a time when the COVID-19 pandemic has left the biggest tourist destinations of the world, including the popular former capital of Japan, bereft of visitors. But that’s what Jens V. Holm sees in his head, in May of 2021. That’s when the World Masters Games 2021 Kansai takes place, the global sporting event that brings together two to three times the number of athletes than the Summer Olympics.
Holm is the CEO of IMGA, or the International Masters Games Association, and he expects to be in Japan from May 14 to 30 of next year, during the 17 days of the first ever World Masters Games (WMG) in Asia.
The WMG invites anyone 30 years of age or older to compete in 35 sporting disciplines ranging from track and field and swimming events to team events like baseball and rugby, to lesser known competitive sports like tug of war or orienteering. Held every four years, the year after an Olympic year, WMG is becoming one of the most popular Big Tent sporting events in the world.
A significant difference between WMG and the Olympics is that while the Olympics invite national teams, the WMG invites individuals, which means there is no mass directives from committees to dictate whether an athlete will attend or not attend. And while Holm, like the rest of us, does not know if there will be a vaccine by the end of the year, he does know we will be better prepared in 2021. “We will take precautions, do proper risk management,” he said. “We have spread the venues out over the entire region of Kansai so that we won’t have all the people in one area during the Games.”
The World Masters Games Kansai 2021 is Japan’s “canary in the coal mine” – the event that will determine the confidence the world has in the 2020 Tokyo Olympics, and whether the world will also come together for the opening ceremony on July 23. As we approach the Fall of 2020, we can look to the “health” of the canary, hoping to hear the chirpy notes indicating WMG is ready for flight in 2021.
And WMG can fly.
In the shadow of the Olympics, FIFA World Cup and other massive international sports events, the World Masters Games has quietly built up a tremendous fan base of participants. Additionally, Holm said that cities are eager to bring the Games to their areas, with four cities currently bidding for WMG 2025: Perth, Taipei, Paris and Singapore.
While the Olympics generally get a lot of bad press about budget overruns and white elephant “legacies,” the World Masters Games creates significant return on investment to the host city, without the development of any new infrastructure. In fact they insist that the host city employs only existing infrastructure. The World Masters Games focuses on attracting participants from around the world, like a major marathon or triathlon event, to generate revenue, not on television rights, spectator ticket sales or sponsorships like the IOC does. Holm explained that the IMGA is a non-profit, and that the purpose of the Masters Games is to serve as a tourism event.
Our focus is on the host cities making money, not the IMGA. We charge the host city rights fees, but always less than the city receives from the athletes in registration fees, so the organizers start in the black. And we don’t allow the city to build anything. This way all their investment into operating the games will serve as an investment in tourism. The big revenue generation for the host city or region is athletes paying for their own travel and accommodation.
In fact, if you watch the promotional video for WMG 2021 Kansai, it is essentially a tourism video enticing athletes to experience the beauty and cuisine of the nine prefectures hosting sporting events during the games.
Holm said that prior to the pandemic outbreak, expectations were that WMG Kansai was going to be their most popular event ever. While the last WMG saw over 28,000 athletes gather in Auckland, New Zealand in 2017, Holm was expecting a record-breaking 50,000 athletes, half from Japan, and half from overseas. And these athletes are above average spenders.
“The average age for both men and women is 51,” said Holm. “The athletes who come from overseas end up taking two weeks off to participate, indicating they tend to be from higher income groups. And 77% of them have a university degree. With high income and high education, you have more time and resources to focus on your health. That fits in very well with the Japan market, which is focused on building their tourism industry, as well as working to ensure their aging population has an active lifestyle.”
So without the financial burden of building costly infrastructure like sports venues or athlete accommodations, among other things, and the focus primarily on attracting motivated athletes (not spectators), the World Masters Games model has proven to have a positive impact on the host economy. An independently researched report on WMG2017 in Auckland, New Zealand stated that the “return on Auckland’s investment in WMG2017 was 151%, calculated as $34.2 million (WMG’s contribution to regional GDP) divided by $22.6 million (Auckland’s investment in WMG2017).”
A good part of that return on investment came from the over 27,000 visitors to Auckland who spent a total of 241,480 nights in hotels and Airbnb venues, staying on average 8.9 nights. The 17,000 overseas visitor spent over USD56 million in New Zealand, a fifth of that from visitors who flew in via the national carrier, Air New Zealand.
This is what the leaders of the nine prefectures in the Kansai region are hoping for, a jolt to re-energize their tourism ecosystem.
“That’s why we had it on the drawing board to spread venues across the region,” said Holm. “There is so much to see in Kansai from a tourism point of view. And the infrastructure is very good. This will be an excellent way for the country to promote itself.”
What’s a diehard sports fan to do? This weekend, the only games being played were by football teams in the Belarus Vysshaya Liga and Burundi Primus League, by baseball teams in Nicaragua, and by ice hockey teams in Russia’s Liga Pro, according to flashscore.com.
Fans have more time to watch sports than ever before as coronavirus has forced a daily domestic life upon hundreds of millions of people around the world. Unfortunately, and ironically, there are almost no sports events to watch.
Every weekday morning in Japan, I should be at the office, peeking at my smartphone to see if my New York Rangers sneak into the NHL playoffs, or my New York Knicks can compete again for a Lottery Pick in the 2020 NBA draft, or my New York Mets pick up where they left off last year and make a determined march to the MLB playoffs. Now, I self isolate by working at home, with no sports to distract, trying to keep coffee and toast crumbs out of my keyboard.
Yes, the great pandemic of 2020 is enabling CIOs globally to accelerate the corporate digital revolution as they race to enable massive numbers of people to work from home, creating significant changes in the way we work.
To the surprise of most people over 40, there is a growing audience for watching other people play video games, particularly on the biggest viewing platform – Twitch. And thanks to the need for greater social distancing, viewership has boomed. According to thegamingeconomy.com on April 2:
Market-leader Twitch has surpassed its records for hours streamed, average concurrent viewership (CCV), and hours watched, with the latter passing 3.1 billion hours for the first time. Comparing the figures to last year, Facebook Gaming has seen dramatic increases in its streaming portfolio, with hours watched up 236% to 563.7 million, hours streamed up 131.5% to over 4.9 million, and average CCV up to 256,000 at any one time.
In search of sports content, Fox Sports in the US broadcast on Sunday, March 22 the first of several broadcasts of eNASCAR iRacing Pro Invitational Series, a live event featuring some of America’s best racecar drivers doing 100 laps for a contest of 150 miles…on a game counsel…in their homes.
Denny Hamlin, a 30-time NASCAR champion, and a three time Daytona 500 champion, pulled out a stunning last-second victory over legendary racer Dale Earnhardt Jr. Thanks to the simulation platform called iRacing, and its realistic rendering of the raceway and cars in motion, as well as the entertaining and real-time commentary by the Fox sports announcers, the eRace felt like a real car race. Over 900,000 fans tuned into this inaugural event, and a week later in the series’ second installment, over 1.3 million watched the simulated race.
The NBA has promoted its NBA 2K20 tournament, which features 16 NBA stars competing against each other on the league’s flagship video game, NBA 2K20. In the tournament’s first match on the morning of Saturday, April 4 (Japan time), Brooklyn Net superstar, Kevin Durant, took on Miami Heat small forward, Derrick Jones Jr. The tournament player can pick any NBA team to represent them. In this case, Durant played the Los Angeles Clippers while Jones used the Milwaukee Bucks.
As media experiments in trying to figure out which eSports and what formats will best attract the audiences, there will be flops. eNASCAR is very watchable, thanks to the realistic visuals and the use of real announcers providing the call and the color. The NBA 2K20 in its current form relies on the game’s own play-by-play announcers, as well as the personality and communication skill of the players. Here’s how CBS Sports described the match between NBA players Patrick Beverley and Hassan Whiteside.
Let’s be honest: the first night of this tournament was boring. Beverley spiced up the ending, but that’s an unfair standard because he could spice up a baby shower. The normal human beings that participated in this tournament weren’t exactly trading barbs. All things considered, it was a dull start to a tournament that had real potential. Whether players are unwilling to open up in front of cameras or if this tournament needs a broadcaster to host the games and stimulate conversation is unclear, but what we saw on Friday wasn’t exactly thrilling content.
Standing in the middle of the office, I let out an audible “woah.”
It was around noon on Thursday, March 12 (Japan time) and I saw on my phone that the NBA had just suspended the season after learning that a player for the Utah Jazz (later revealed as center Rudy Gobert) had tested positive for coronavirus. Seemingly minutes later, I saw that Tom Hanks and his wife Rita announced that they too have tested positive while on a movie shoot in Australia.
The NBA is an organization that generates over $8 billion a year and the average franchise is valued at over $2 billion, and it suspended all games in the midst of a playoff drive, probably ending the opportunity for their greatest revenue generating opportunity – the NBA playoffs in May and June.
Tom Hanks is a two-time Oscar award winner for best actor and one of the most beloved actors in the world, and he put a human face on the virus for billions of us.
In the next 36 hours, those major quakes were followed by a quick succession of aftershocks in the sports world: cancellation or postponement of the Major League Soccer season, the NHL during their run to the playoffs, the popular NCAA men’s and women’s basketball championship tournaments, the MLB pre-season and opening day, The Masters golf championship, the Boston Marathon…and that was just the United States.
People like myself, who have not been personally impacted by the growing pandemic in any serious way, were given a reality check. We watched the news with growing alarm, followed the news in hot spots like China, Korea and Italy with concern, obeyed the instructions of health experts, but pretty much went about our lives because we are fortunate enough to do so.
But then came the rash of major cancellations and postponements, the news of global travel restrictions, plummeting stock markets and invocation of national emergencies….many of us are now experiencing, on a much smaller scale, what people who are directly impacted by the virus have already gone through: Shock.
Shock is the first phase of The Change Curve, the emotional reaction people have to sudden change, or very bad news. Based on a model that explains how people deal with terminal illness developed by Elisabeth Kübler-Ross, the Change Curve shows how people go through stages that include denial, anger, depression and acceptance. In my world of leadership development, we use a framework that provides shorthand for that curve: SARA, which stands for Shock, Anger, Resistance, and Acceptance.
The early images of Wuhan, China, where the outbreak originated, were of shock and anger, particularly regarding lack of transparency about how bad the situation was, the silencing and martyrdom of the doctor who first tried to spread the news of the virus in Wuhan, and the fact that the Chinese government waited till mid January to inform residents that the virus could spread via contact with other people. By the end of January, over 50 million people in China saw their cities and towns placed in lockdown, anger boiling over with attacks on doctors or spitting on elevator buttons.
There is no doubt still a great deal of anxiety in China, but recent reports out of major cities in China report an acceptance of sorts, a new normal of everyday life, where almost all moments of the day are spent inside one’s home, where streets are empty except for delivery bikes. Oscar Fuchs, a Brit living in Shanghai, wrote in the middle of February, that he has gotten used to living behind locked gates in a country where swift and strong action was taken to clamp down on social interaction.
I don’t feel under siege. And as inconvenient as these restrictions are, I don’t find them stressful. I find them comforting. There’s a stoicism in my community of Chinese neighbors that is very calming. And everyday changes to regulations are being superbly well-organised and communicated. It makes me feel that China and the Chinese people are on top of this. And it makes me feel that mindset is everything.
In fact, the levels of safety and security compared to the rising concern in the rest of the world has created the perception that China is safer than other countries just starting to deal with the growing shock, anger and resistance to coronavirus. At least that is how Tony Perman, an associate professor at Grinnell College, views China after recently returning to the US from Shanghai.
When my family returned to the United States after six weeks of quarantine in Shanghai, our friends and relatives responded with congratulations and relief that we were finally safe. Less than a week since arriving back home, however, we don’t quite share our loved ones’ sentiments. We felt safer in Shanghai as conditions improved than we do in the U.S.
I’ve now lived through a coronavirus quarantine in the two countries, and the differences are stark well beyond their airports. In China, the obligation to isolate felt shared and the public changed their habits almost immediately. Sterilization, cleanliness and social distancing were prioritized by everyone at all times. Rightly or wrongly, the Chinese state’s heavy-handed approach seemed to work.
We do not know how long the COVID-19 pandemic will last. Many of us are still in the early stages of the change curve. For me personally, it’s been a succession of shock-anger-resistance cycles. During the Diamond Princess scare in February, I shared the armchair frustration and anger, but continued to attend networking events where large groups of people attended.
Then there were the series of corporate or chamber of commerce events that I was personally involved with that had to be postponed, with the hope that they would be re-scheduled for early Spring or Summer.
And while various officials would speak out on the possible cancellation or postponement of the 2020 Tokyo Olympics, I joined Tokyo2020 officials in the belief that the Show would go on as scheduled, wishfully believing that something so big, with so many stakeholders, with so much invested, could not be cancelled or postponed.
But the rapid-fire shocks of recent events have had a desensitizing effect on me. The reality is, the health and welfare of people around the world, whether they be members of our own family, friends, athletes, or world leaders for that matter, is far more important than a sporting event, even a mega, big-tent event like the Summer Olympics.
To be honest, I am still in that resistance stage, hoping that the 2020 Tokyo Olympics and Paralympics will take place as scheduled. But as expressions of shock, anger and resistance continue to grow well beyond Asia, and uncertainty persists as to when a reliable treatment or cure will emerge, it is hard to imagine a world that is secure and confident enough to congregate in July by the tens of thousands in one city – Tokyo.
I’m not quite at the second “A” in SARA, but I’m getting there.
And once there, I hope to add the letter “H,” which represents healing and hope.
Normalcy will return. But not until the change curve has run its course.
So what is it going to be like when the Olympics come to Tokyo next year when the 2020 Tokyo Olympics takes Tokyo by storm from July 24 to August 8. That’s when an expected 650,000 spectators are expected to arrive, so there are legitimate concerns for the average city denizen, who can’t get tickets to the Show and just wants to get to work on time.
I see three major acts by both public and private institutions to decrease congestion in Tokyo during the Olympics next year: shifting of public holidays, restrictions on the Tokyo expressways, and encouragement of changes to commuting behaviors.
Public Holidays:Tokyo is the Land of the Public Holiday. There are so many, I get stressed in June because there isn’t one, let alone two or three like we have in January, May, September, October and November. With hopes of easing congestion in Tokyo around the beginning and end of the Olympics, “Marine Day” is being moved a week later to Thursday, July 23 (day before opening day), while “Sports Day” (traditionally in October) will be moved to Friday, July 24. Additionally, “Mountain Day”, will shift a day early to Monday, August 10, the day after the closing ceremony.
Restrictions on Expressways: Drivers were frustrated to find they could not access the highway where they wanted to on July 24 and 26 as the Tokyo government enacted a large-scale highway test by closing some 30 entry points to the Metropolitan Expressway, including entrance and exit points near event locations, for example those near the new National Stadium and the site of the Olympic Village. They had hope to reduce traffic on the expressways by 30%, but traffic only diminished by about 7%. That has put more momentum behind plans for congestion pricing, where rates to enter the highway may rise by another 1,000 yen between 6 am and 10 pm.
Flex-Time: If you work for a global multi-national, particularly a technology company, then “work anytime, anywhere” is a cultural norm. Except for technology companies in Japan, the cultural norm may likely be, “if I don’t see you, then you’re not working, are you”. In other words, the idea of measuring performance on output, not on how many hours you are at your desk, has become a talking point among government officials and leaders upon passing of the “hatakaki-kata kaikaku kanren ho,” or the Act to Overhaul Laws to Promote Workplace Reform.
More specifically to the Olympics, the government is encouraging tele-work, and commuting during off-peak hours. The government is running a trial from late July through early September this year in which 2,800 employees at the Tokyo Metropolitan Government office were given laptops so the can work outside the office once a week during the times this year when the Olympics and Paralympics will take place next year. (One day a week only? Well, it’s a start.)
If you take the subway in Tokyo, you will see the ubiquitous posters of Tokyo Metro marketing their Pasmo Card and its point system. Take their trains and accumulate points and prizes! And from July 22 to August 2, and August 19 to August 30, you can get bonus points if you take their trains from 7~7:30 am (25 points!), 7:30~8:00 am (15 points), and 9:30~10:30 am (10 points).
It was a normal Saturday morning, out shopping with the wife at the local supermarket when I spotted the display of chocolate with the now omnipresent Tokyo 2020 mascots, Miraitowa and Someity.
The 4th largest chocolate confectionary producer in the world, Meiji, has the Olympic and Paralympic mascots hawking their famous chocolate snacks, kinoko no yama (mushroom mountain) and take no sato (bamboo village), which are essentially morsels of cookie topped with chocolate in the shape of a mushroom and a bamboo shoot respectively.
And then I saw the price for a bag of these snacks – JPY1,000 (a little less than USD10). Holy moly, I thought.
That’s when my finely honed investigative journalistic instincts sent tingles though my body like a Bob Woodward version of spidey sense. As they always say, follow the money!
I went down aisle five to see if the regular kinoko no yama/take no sato snacks were available. And there I saw it, the truth as plain as day – a pack of 12 for 275 yen. The Tokyo2020 bag was a pack of 8 for 1,000 yen! I took a few nervous minutes to crunch the numbers checking them several times over because I simply could not believe my eyes.
Miraitowa’s version was selling for 125 yen a pack while the traditional version was about 23 yen a pack. Miraitowa has a heck of a brand that he can hawk his version of the same product for over 5 times the normal rate!
Ok, but then my eagle eyes caught the fine print on the back of the packaging:
A portion of the proceeds from the sale of Tokyo 2020 Official Licensed Products will be used to help stage the Tokyo 2020 Olympic and Paralympic Games.
I did check on the internet, including Meiji’s site. This packaging and price was released on July 23, to commemorate the Tokyo2020 Year to Go campaign. But to be honest, there is no mention about how much of that 1,000 yen is going to Tokyo 2020. I hope it is a large percentage.
I fear though that most people are not going to put a premium on the chocolate-covered-mushroom-cookie. I hope they do, and contribute to the coffers of Tokyo2020…but mom’s probably not going to shell out 5 times the price so that Taro-kun can get the sticker inside.
I felt terrible. Crestfallen. Could not really focus on work when I got the email from Tokyo2020.
Thank you for your interest in purchasing Tokyo 2020 tickets.
The demand for tickets was incredibly high, and unfortunately, you were not awarded any of the tickets you requested in the lottery.
As a resident of Japan, I was able to register for a lottery that gave me a chance to buy tickets to events of my choice…an opportunity that up to 85 million other people in Japan also took up.
In an interview with the hosts of the podcast Olympic Fever, Ken Hanscom, the chief operating officer of TicketManager in the United States, explained why I was left brooding all day June 20.
This lottery has been extremely successful. At the close of the lottery, seven and a half million registered for what is really a total of 7.8 million tickets in its entirety. So Tokyo 2020 is already super popular.
The way I look at Tokyo is, it will be in my opinion the highest demand Olympics of all time. It could be the highest demand event of all time.
Of course, that is fantastic news for Japan (and the IOC) – Tokyo 2020 will be a hit! But I was still left wondering if the only way I’m going to see the Tokyo Olympics is from my living room a few kilometers away from the Olympic venues.
But later in the podcast, Hanscom provided some additional context on the lottery in Japan that ran from May 9 to 28, which gave me hope.
We’re talking about requests for 85 million tickets when there is only 3.5 million that are going to be granted as a part of this lottery process. Roughly 90% of people making requests are not going to receive any tickets, assuming everything is similar to London. So they’re only making a sub-set of these tickets available.
In other words, a relatively small percentage of the overall ticket numbers were made available in this lottery in Japan. This is just the beginning of the ticket sales process, which he said will continue in earnest in the opening months of 2020. And more significantly to me, Hanscom said that 75% of all tickets are made available to those in Japan.
For those outside of Japan, Hanscom explained that most other countries will have their own official re-seller and that there were about 8 to 10 authorized sellers of Olympic tickets around the world, including such companies as Kingdom Sports, CoSport, and Cartan.
Hanscom explained that that each country gets an allotment of tickets based on historical allotment numbers and number of participating athletes, for example, and that those tickets can be purchased only through the authorized seller for their country. The exception is in Europe, where a person living in France, for example, can buy tickets in France, or in Germany or in any other country that is under the European directive.
If tickets are not selling in certain countries, Tokyo 2020 has the right to take back those unsold tickets and re-sell them, or sell them on behalf of that country. But as Hanscom pointed out, this is unlikely for Tokyo2020, which is going to be a must-see Games.
Scalping will be illegal, as Japan enacted a ticket scalping law ahead of the 2019 Rugby World Cup and the 2020 Tokyo Olympics. So for those in Japan, Tokyo 2020 will make a re-sale site available for those people who are not able to use their tickets, in order to offer their tickets to the public at face value.
Hanscom tells those of us who did not land tickets in the lottery to stay positive, that there will be other opportunities.
Tickets are released in blocs over time, so if you miss out on one or two of these opportunities, you’re going to continue to have opportunities next year if you are very diligent, and you put a lot of hard work in. You are going to be able to get a lot of the tickets you want from the market.
Looking dashing in suit and tie, Rui Hachimura stepped up to the stage with a bright smile, greeting the legendary basketball player, Julius Erving. Erving had just announced that Hachimura had won the 2019 Julius Erving Small Forward of the Year Award, and was asked by the ESPN announcer how it felt to shake Erving’s hand.
Hachimura replied without missing a beat – “His hand is very big.”
The announcer laughed. The audience laughed. And Hachimura beamed as he looked at the award in front of him.
This is the confidence of a young man who is about to become the first Japanese to be selected in the first round of the NBA draft on June 20, 2019.
Only three years earlier, that confidence was not so apparent.
Born of a mother from Japan and a father from Benin, a nation in West Africa, Hachimura grew up in Toyama, a relatively lightly populated part of Western Japan. In a culture where the phrase, the “nail that sticks out gets hammered down,” is often thought or heard, Hachimura, due to his size, his skin color and his hair, stuck out.
“My family was the only blacks in our prefecture,” Hachimura said in this CBS article. “A lot of people looked at me weird. They’d never seen black people before.”
Although baseball is Hachimura’s first love, he found that basketball and its constant movement and flow allowed him to leverage his boundless energy and athleticism. A star on the Meisei High School team in Sendai, Hachimura took his team to three straight All Japan high school tournament titles. At an appearance at the 2014 FIBA U17 in Dubai, the then 16-year-old Hachimura caught the eye of basketball scouts, including the assistant coach at Gonzaga University, Tommy Lloyd.
“Moved well, really good hands, could dribble the ball, had a normal follow-through, strength and explosion,” Lloyd said in The Spokesman-Review. “A lot of great tools.”
Major college programs wanted Hachimura – Arizona, LSU, Vanderbilt and my hometown team St. John’s. But in the end, Lloyd helped convinced Hachimura to come to Gonzaga, which houses a powerful NCAA Division 1 basketball team made up in good part by players outside of America.
“I like that this program has teammates and coaches who are like family,” Hachimura said in The Gonzaga Bulletin. “I knew there were a lot of international players playing here and they know the process of developing international players.”
The 18-year old moved to Washington State in America in early 2016 and he had significant challenges. Hachimura had never lived overseas. He had been to the US only once. He spoke very little English. His first task was to become eligible to even enter Gonzaga as his acceptance was dependent on passing the SAT test, the most common aptitude test used by universities and colleges in America. After several attempts, Hachimura scored well enough to satisfy Gonzaga in May, 2016, and announced that he would move to the United States to enter Gonzaga’s English Language Center that month, according to the Japan Times.
With hopes of playing as a freshman in the 2016-2017 season, Hachimura had to improve his English so he could at least understand instructions from coaches and talk to teammates. As a result, he had to miss 50% of the team’s practices so he could attend Gonzaga’s English language program.
In the early stages, it didn’t appear the language lessons were working, as explained in late 2017 by Coach Mark Few in The Gonzaga Bullettin.
He’s a professional at nodding and acting like he knows. Then when you pin him down he has no idea. So I’ve been trying to pin him down a lot to make sure, because we have to make sure. But he’s getting better inch by inch.
Hachimura was also adjusting to the faster, more aggressive level of play in America, according to Few.
He’s pretty laid back. At his size, he needs to be a physical entity… that’s tough to match up with and tough to block out… he’s just got to get a little more intense.
Today, Hachimura is definitely playing like Tarzan, and will become not only a potential piece in an NBA team’s success in 2019, but a potential marketing bonanza for Hachimura, particularly in his native Japan. Kyodo News reporter Akiko Yamawaki said that Hachimura’s impending draft selection is big news in Japan.
All of Japan finds it so exciting. Everybody thinks, everybody knows he’s going to change the culture of Japanese basketball. It would be really huge news. When Ichiro signed with Seattle, (Shohei) Ohtani signed with the Angels, I think it would be the same kind of news in Japan.
And after an NBA season under his belt, who knows what Hachimura can accomplish as a member of Team Japan at the 2020 Tokyo Olympics.