Superhero Movie

Superheroes often emerge from intense pain and suffering, according to their origin stories.

Jean-Baptiste Alaize was three years old when he witnessed the slaughter of his Tutsi mother at the hands of Hutus during the Burundi Civil War, and he himself fell to four machete blows that resulted in the loss of a leg.

Bebe Vio was eleven years old when she fell in a coma induced by a battle with meningitis, a condition akin to “imploding inside.” A budding fencing star and a ball of energy, the Italian pre-teen had to make the horrible decision to amputate both arms and legs to thwart the advance of the disease.

Tatyana McFadden was born in the Soviet Union with a congenital disorder which paralyzed her from the waist down at birth, in a country that did not officially recognize the existence of disabled people.

However, these three and many others profiled in a recently released Netflix documentary found redemption and achievement in sport. The film, Rising Phoenix, is an impassioned introduction to the Paralympic movement. Layering on top of the powerful theme of Channel 4’s marketing of the 2012 London and 2016 Rio Paralympics – We’re the Superhumans! – Rising Phoenix gives Para athletes the Hollywood superhero treatment.

The production values of Rising Phoenix can be described as lavish. Aussie swimmer Ellie Cole is shot dancing under water, rays of light piercing the dark waters. Alaize sits open and relaxed on a spacious couch in an ornate French Baroque setting. South African sprinter Ntandu Mahlangu is interviewed with an actual cheetah in repose at his own cheetah blades. And Vio is filmed lovingly in slow motion, strapped to a wheelchair, lunging and gyrating to angelic music.

And yet when it comes to recognizing the disabled, Rising Phoenix is the exception. Every superhero has a weakness. For Superman, it is kryptonite. For Para athletes, and people with disabilities, it is apathy.

Rising Phoenix is a tale of Two Paralympics, nearly the best of times and the worst of times for the paramount global event for athletes with disabilities. The 2012 London Paralympics were a triumph of the organizers, an event that packed the stadiums and arenas, energized a city, and inspired the world. The 2016 Rio Olympics, as we learn in the film, nearly ended the Paralympic movement.

Rising Rio

Seven weeks before the start of the 2016 Rio Paralympics, then president of the Brazilian Paralympic Committee. Andrew Parsons was given terrible news by the Rio 2016 Organizing Committee for the Olympic Games – they did not have enough money to run the Paralympic Games.

“Fµ©≤ing hell,” said Sir Philip Craven, then president of the International Paralympic Committee. “There was no money.”

“They are not telling you, we can do that, or we can do that,” said Xavier Gonzalez, CEO of the IPC at that time. “They are telling you we cannot organize the games. I couldn’t at that moment see how we could fix it. And that was scary.”

And as potential Rio Paralympians began to understand that the rumors were true, they had that sinking, familiar feeling from childhood, their teenage years, and still today: unfairness, humiliation, helplessness. Said two-time T-44 men’s 100-meter sprint champion, Jonnie Peacock of Team GB, “you just feel like these people don’t view the Paralympics as anything.”

Parsons explained in exasperation how he could not give clear answers to the national Paralympic committees who worried whether the Games would happen or not. But he and the filmmakers were explicit in explaining who was to blame. Speaking over images of the Rio Olympic Organizing Committee, including chairman Carlos Nuzman, who was subsequently arrested for corruption and bribery, Parsons said, “forget about these guys, the leadership, because they won’t help.”

Rising Phoenix goes on to tell the nail-biting story of how IPC leadership, Parsons, Craven and Gonzalez, convinced the Brazilian government and skeptical authorities to keep this dream alive not only for over 4,300 Para athletes, but also for 24 million persons of disability in Brazil.

The 2012 London Paralympics is held up as the gold standard for awakening the world to the incredible athletic abilities of Para athletes. But it is the 2016 Rio Paralympics that may have saved the movement. Said Craven, “We’d have really broken the cycle. Confidence wouldn’t have been there in the future. It would (have been) the extinguishing of that Paralympic flame.”

Changing the World

Instead, the flame burns brightly today. Rising Phoenix brings alive the power of the movement, and the dreams of these superheroes.

  • The incredible story of the movement’s founder, Ludwig Guttman
  • The reunification of mother and child as summer Paralympian, Tatyana McFadden wins cross-country silver in the Winter Paralympics in her country of birth, Russia.
  • The dramatic and stirring gold medal victory of ebullient Bebe Vio in wheelchair fencing, who carries you on her shoulders in waves of joy.

“No one stays the same after watching the movie,” said Parsons in a recent interview with 20 foreign chambers of commerce in Japan. “If ten people watch the movie, ten people will be changed. If ten million people watch the movie, ten million people will be changed. I want the entire world to watch this movie.”

So do I.

Note: All film poster images shared with permission of the IPC.

“I was supposed to be in Tokyo today, rehearsing my opening speech,” said Andrew Parsons wistfully.

It was a little after 8pm on Monday, August 24, 2020 Japan time. Parsons, the President of the International Paralympics Committee (IPC), was addressing members of 20 foreign chambers of commerce in Japan in a Zoom meeting. The event marked one year to go for the Tokyo2020 Paralympics.

The Paralympics would have kicked off in Japan on Tuesday, August 25, 2020 if not for the devastating and global impact of COVID-19 virus. It was March 24, 2020 when the fateful decision was made to postpone both the Tokyo2020 Olympics and Paralympics for a year. “That decision was not taken lightly, but it was the right one,” said Parsons. “Had the games been tomorrow, there’s no chance they would have happened.”

Putting the Puzzle Back Together

March 24 brought devastating news to the organizers in Japan. Yasushi Yamawaki, IPC Governing Board Member at Large and Tokyo 2020 Vice President said they were more than surprised.

“When the decision was made to postpone the games, most of the staff and partners, were very much shocked. They had spent seven years putting together the biggest and most complicated jigsaw puzzle. And with a few pieces to go, they were told to start over again.”

There are dozens of major sponsors, over 180 National Paralympic Committees, dozens of international sports federations, and thousands of athletes who had questions. But for the IPC, a huge question that had to be answered was how to ensure funding for Tokyo2020 in 2021. As Craig Spence, IPC Chief Brand & Communications Officer, explained, it was critical to re-do the contracts with the broadcasters first.

“From an IPC point of view, we had to review 300 contracts in the space of two weeks. We have TV contracts with 165 broadcasters. Each contract needed to be reviewed. And each contract impacted the cash flow of the IPC for 2020 because we were due money this year, but the TV contract was then moved to next year.”

And Parsons reminded everybody that this incredibly complex and urgent work had to be done in the challenging environment of a pandemic. “We had to manage our cash flow,” said Parsons. “But we also needed to work with our staff all over the world, many of whom were living away from their families during the most demanding period ever for the IPC.”

Parsons is hopeful, but he is realistic. He said that everything that can be done, that can be controlled, will be. Planning will continue through the end of September. The IPC will focus on countermeasures to COVID-19 in the last quarter of 2020, and then will enter operational readiness in the first quarter of 2021. After that, important decisions will have to be made.

“We still have one year to go. We will follow the development of the pandemic. Unfortunately, none of us have a crystal ball. We have to work as if the Games are going ahead. This is the tricky part – how to work towards something you don’t know 100% is going ahead or not. But at the moment we are working full speed ahead preparing for the Games as if they are happening.”

The postponement resulted in a re-planning process that prioritized two things: the safety and health of the athletes and an approach to budgeting only what is necessary, a sustainability mindset that can be applied to future Paralympics, something that Parsons calls the Principles. “In these principles, the safety of athletes Is the number 1 priority for us,” said Parsons. “Everything that is not fundamental for the Games will be downscaled or cut.”

No Question of the Tokyo2020 Legacy

The Paralympics were postponed for a year. But Tokyo2020 is already establishing a legacy in Japan. Yamawaki explained that Tokyo is one of the most accessible cities in the world for the disabled, and that the media showcases the capabilities and personalities of the Para athletes almost on a daily basis.

Spence shared comparative data showing the impact of the run-up to the Games.

“In the build up to London 2012 with 18 months to go, less than 1% of the British population could name a Paralympian, and everyone sees London as the benchmark. In Tokyo last year, 45% of the Japanese population could recognize Shingo Kunieda, the wheelchair tennis player. So that shows the real difference in interest. In terms of accessible transport, I think when Tokyo won the right to stage the Games, around 75% of the city’s metro stations were accessible. By the time the Games happen next year, that’s going to be at 99%. That would never have happened had it not been for the Paralympics coming to Tokyo. The legacies are going to be tremendous.” 

Yamawaki oversees the Nippon Foundation Paralympic Support Center, which is driving a groundbreaking education program in Japan’s school system. The IPC’s “I’mPossible” program – a toolkit of resources designed to engage 6-12 year old students about the Paralympic movement – is being pioneered in Japan with great success. Yamawaki said that this program has been delivered to 36,000 primary and secondary schools across Japan.

Children can learn from this unique learning opportunity,” said Yamawaki. “They will become future leaders in creating an inclusive society in this country after the Paralympics are over. It’s going to be one of the biggest legacies. Usually the parents teach the children, but in the I’mPossible program, kids teach the parents. This will increase parents’ awareness of the Paralympic Games and Paralympic sports. That’s the biggest impact we’re seeing.”

What You Can Do

Here are a few suggestions from IPC leaders on what we all can do to support the Paralympics broadly, and people with disabilities specifically.

Employ Persons with Disabilities: If your company does not employ persons with disabilities, it should. If your office is not set up to deal with people in wheelchairs, put in ramps. If you have a restaurant or a canteen, make your menus available in braille, or put your information on the internet so that people with disabilities can more easily access the information.

See the Opportunity: As Spence explained, before he joined the IPC, he didn’t realize people with disabilities are such great problem solvers.

“People with disabilities face challenges on a daily basis. They don’t tend to moan. They don’t just sit around thinking I can’t get around this. They always find innovative ways to get around and beat the challenge. They can bring a whole new creativity and new outlook to your business.”

Go See the Games: Seeing the Para athletes in action will change your attitude for life. Get as many people around you to see the Games.

“There’s very few people in the world who can run 100 meters in under 10.5 seconds,” said Spence. “Yet we have athletes with prosthetic legs and running blades who can do it in 10.4 seconds. It really does challenge perceptions towards disability.”

See my review for Rising Phoenix.
Rising Phoenix: The Stirring Netflix Documentary on the Paralympic Movement that Seeks to Change the World

one year to go pins

It’s One Year to Go!

On Friday, July 23, 2021 – 365 days from now –  the 2020 Tokyo Olympics will start!

I hope.

In this time of uncertainty, hope is all we have. No one can guarantee an Olympics in Tokyo. No one knows if the world will be healthy enough to come together in Tokyo a year from now.

With coronavirus infections on the rise in certain regions of the world, in particular the United States, doubt remains. Professional baseball has started in Korea and Japan. Football has commenced in Europe. Baseball, basketball and ice hockey are about to return to the United States. But no can say if they can finish what they start.

In Japan, as the number of infections climb, particularly in Tokyo, public sentiment towards the Olympics next year is running negative. Less than 40% of Japanese in a recent survey stated they would want to attend an Olympic or Paralympic event. This is only a year after over 7 million Japanese bought up nearly 8 million tickets in the opening stage of the ticket lottery, setting the tone for what was arguably to become the most popular Olympics ever.

Today, even if you have tickets, it’s unclear whether you’ll be allowed to go to the events. Right now, it doesn’t look good.

And yet, there’s still one year to go.

We face adversity all the time. Sometimes barriers or problems we face are out of our control, spiraling us into a vortex of hopelessness. But time and time again, we persevere, we see winds shift and fortunes change.

At times, film can powerfully convey our innate ability to overcome. I cite three scenes from movies you know.

First we do everything we can to put ourselves in a position to achieve our goal in the face of adversity. Al Pacino captured this mindset powerfully in his halftime speech to his football team, the film “Any Given Sunday.” He states the reality: “We are in hell right now, gentlemen.” But then tells them that “life is just a game of inches….” and that “the inches we need are everywhere around us,” and that “on this team, we fight for that inch.”

I believe there are many people around the world fighting for those inches, to cure the virus, as well as make sports in general, and Tokyo2020 in particular, safe.

In the final film of the Lord of the Rings trilogy, Frodo is ready to give up in his quest to save Middle Earth. But his friend, Sam, is not ready to give up on Frodo, literally lifting and carrying him forward.

I believe there are many people around the world willing to carry us when we are down, remind us of better times, and tell us those times will return.

And in the movie, Henry V, Kenneth Branagh brings incredible joy and energy to young King Harry as he wills his ragtag troops to take on the bigger, fresher French army at the Battle of Agincourt. Outnumbered, in the face of what they believe to be certain death, the men of England are inspired by King Henry to imagine a world when they have survived this battle and lived to a ripe age, telling their children of the scars they got and the feats they achieved that miraculous day in France.

I believe there are many people who see in their mind’s eye a packed stadium, a field filled with the best athletes in the world, and a brilliant blue sky, telling us all that anything is possible, including a Summer Games in 2021.

If there are people who fight for that inch,

If there are people who carry us when we need them,

If there are people who paint us a picture of a glorious future,

then there is hope.

See you in Tokyo, in a year.

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Japan is an orderly place, run by officials and managers who tend to be risk averse. That’s why things work so efficiently and effectively here.

Thus, when Tokyo2020 organizers created an Artist Selection Committee to create official posters for the lead up to the 2020 Tokyo Summer Olympics, I would have expected them to be traditional in their outlook.

After all, the posters that have been in the public eye for the past few years have been those of the Olympic and Paralympic logos – as conservative as you can be.

But Tokyo2020 is not your grandparent’s Tokyo1964. The committee commissioned19 artists to create posters, and I imagine that the brief they were given was very liberal. Of the 20 official posters that were officially revealed in early January, only 4 at most would be identified as representing the Olympics and Paralympics, either because the official logos are referenced, or Tokyo 2020 is explicitly displayed. The other 16 could be posters for anything.

But that’s OK. They are a wide variety of styles and interpretations of what the Olympics and Paralympics represent, which is in line with the hopes of Masayoshi Aoyagi, the chairman of the artist selection committee, who said in this article that the committee looked for a diversity of values and aesthetic sense to reflect this era of diversity, and so they selected photographers, manga artists, graphic designers. He said that you can see the very rich diversity of the art scene, as well as the incredible individuality and creativity of these artists.

If you are in Tokyo, you can see all 20 posters on display at the Museum of Contemporary Art Tokyo until February 16, 2020. There is no charge for viewing this exhibit.

 

HARMONIZED CHEQUERED EMBLEM STUDY FOR TOKYO 2020 OLYMPIC/PARALYMPIC GAMES, by Asao Tokolo

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Tokolo was selected to design the logos for Tokyo 2020 in April, 2016, and it is his design that has been the object of the posters promoting the Olympics. For this larger poster project, Tokolo reimagined his design for two separate Olympic and Paralympic posters, creating patterns that to me, reflect celestial bodies or traditional Japanese fabrics. Tokolo said that “…these designs, ‘individual’ rectangles form ‘groups’ under ‘rules.’ The designs were created partly on the computer, partly by hand. My aim was to create a ‘relay baton’ to be passed on from 2020 to future generations. I created the designs as a tribute to the Tokyo 1964 designers, who relied on compasses and rulers for their creations, and by imagining what mediums would be employed by designers of the future.”

 

Now it’s your turn! by Naoki Urasawa and The Sky above the Great Wave off the Coast of Kanagawa by Hirohiko Araki

Urasawa and Araki

Both Urasawa and Araki are acclaimed artists of manga, the Japanese style of comic book drawing. Urasawa of Tokyo, whose manga works include best-selling titles as “Yawara!” and “MONSTER,” created a comic page that shows an athlete getting ready, with the anticipatory words “tsuzuku,” at the bottom, which means “to be continued.” Araki, a Miyagi artist who is known for his comic series, “Jojo’s Bizarre Adventure,” riffed on a very popular Japanese image – Hokusai’s “Great Wave off the Coast of Kanagawa. “I imagined the gods of sports descending on Japan from a sky filled with clouds resembling turbulent waves.

 

FLY HIGH by Shoko Kanazawa and Open by Koji Kakinuma

Kanazawa and Kakinuma

Two calligraphers were invited to create posters for Tokyo2020.  Kanazawa selected the first character in her first name “sho,” to boldly represent her wish that “everybody supporting the Olympic Games, will soar high above Tokyo to reach people the world over.” The character “sho” means “to fly high.” Kakinuma selected the characther “開,” which means “open.” He said “I imagined Olympic and Paralympic athletes working toward new height every day, and told myself, ‘Open, open, open!’ as I applied brush to paper until I felt myself to be completely ‘open.'”

 

Flow line, by Daijiro Ohara

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Ohara is an artist from Kanagawa, Japan who imagined the route of the Olympic flame from Athens to Tokyo as a jumbled set of intersecting lines and loops, which reflects the complexity of connectivity. “What could possibly link an individual with an event in which world-class athletes compete?” asked Ohara. “It is not easy to grasp what does connect a huge-scale event with an individual –  such connections can be erratic, or elusive.”

 

Higher than the Rainbow by Mika Ninagawa, and Ludus, by Viviane Sassen

Ninagawa and Sassen

Ninagawa is a photographer and filmmaker who is reflecting the limitless potential of para-athletes. Of this image of Renshi Chokai, she said “para-athletes are cool. This simple message is what this picture is about.”  Sassen, a photographer, from Amsterdam, said she wanted to “depict the JOY of PLAY,” as well as cultural diversity and the variety of nationalities who all come together to participate in the Olympic Games.”

 

Wild Things – Hachilympic, by Tomoko Konoike

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The most arresting poster to me was this “wild thing,” chasing a bee (“hachi” in Japanese). Perhaps Konoike, an artist from Akita, was channeling Maurice Sendak’s Wild Things. She said that “as animals, each human being grasps the world with totally different perceptions. We see the world through our own unwelts. None are the same. No words are identical. No light is identical. If the Olympic Games prepare themselves for that and address it honestly, then in time, a new ecosystem, filled with the senses, for a small organism, will begin to function.”

All photographs above were taken by the author.

You can see all of the posters at this link.

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The happy email I received from the Tokyo Organizing Committee

The Tokyo Organizing Committee sent emails today (October 2, 2019) to people who signed up for the Tokyo2020 Paralympic ticket lottery found out whether they were lucky or not. I had already struck out twice in the ticket lottery for Olympic events, so I was not optimistic.

As it turned out, my email went straight to the junk folder so I didn’t notice it until the evening. And the contents weren’t junk!

“We are happy to inform you…..”

That’s all I needed to know. When I went to the website, signed in, and saw what I won, it was kind of depressing at first. All the events I wanted started with the word “Sorry”. Tickets for the first six events I applied for were not available.

Paralympics_fail

But as I scrolled all the way to the bottom, I saw that I had attained tickets for great events: the opening and closing ceremonies.

Yeah!

Paralympic ticke tlottery

The 2020 Tokyo Paralympics are exactly a year away, and the ticket lottery for Japanese citizens and residents of Japan has begun. Go to this site for information in English.

In contrast to the madness for the 2020 Tokyo Olympics, the process to apply for paralympic tickets  was a piece of cake.

Three days after the start of the lottery registration (August 22), I logged in to the tickets.tokyo2020.org site, selected events I was interested in, pushed a few more buttons and was done. There was no phone verification required as was the case in the 2020 Olympic ticket lottery.

No fuss, no muss.

If you’re Japanese or living in Japan, and want to experience part two of the greatest sporting event in the world in 2020, then go to this link, and start putting events in your cart. The lottery application process continues until September 9, 2019. Go to this link for ticket pricing. The prices are considerably lower than the 2020 Olympic tickets.

If you’re in Japan in 2020, this is perhaps, a once in a lifetime chance. Don’t miss it!

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Japan’s Chief Cabinet Secretary Yoshihide Suga unveils the new era name “Reiwa” at a press conference_Reuters

Tomorrow, May 1, 2019, begins the era of Reiwa in Japan.

Today, April 30, 2019, Emperor Akihito, the son of Emperor Hirohito, will abdicate the throne and be succeeded by his son, the Crown Prince Naruhito.

In Japan, every period of an Emperor’s rule is given a name, and the Japanese commonly used the era name to mark time. Hirohito’s was Showa, and I was born in the year of Showa 38 (or 1963). Akihito’s was Heisei, and I was married in the year of Heisei 2 (or 1990).

Akihito (age 85) is the first emperor in 200 years to step down from the throne, and he does so in order for he and his wife, Empress Michiko (age 84), to live out the remainder of their lives in a more leisurely fashion, without the daily duties of the royal house. After all, Akihito and Michiko, showed Japan throughout their courtship and marriage that they too had to grow and change with the times.

Akihito and Michiko playing tennis in their early years_Getty
Akihito and Michiko playing tennis after announcing their engagement in 1958.

They first met on a tennis court in Karuizawa one day in August 1957. According to The Daily News, Michiko was partnered with an American named Bobby Doyle, and the Japan-US duo defeated Akihito in his partner over a two-hour two setter. It is said Akihito took a picture of Michiko and quietly had a friend deliver it to her. He also invited Michiko to join another tennis match, with the Shah of Iran.

Thus began the famous tennis romance, that blossomed not only for the couple, but for the entire nation. Not only did the royal couple spark a tennis boom in Japan, there was a boom in interest in the royal family. For Michiko was not of royal blood – a commoner who won the heart of the future Emperor, and “Mit-chi” as Michiko was affectionately called, was highly popular. Their eventual marriage on April 10, 1959, complete with a 8.8 kilometer procession through Tokyo in horse-drawn carriage, was viewed by half-a-million people who lined the course, and tens or million more on newly purchased televisions.

In another break from tradition, Akihito and Michiko decided that they would raise their own children instead of the practice of leaving the rearing of the children to tutors.

Thanks to the newly-founded powers of television to bring images instantly and up close to the average person, the crown prince and princess became celebrities of sorts. People were happy to catch a glimpse of them on a tennis court in Karuizawa or at a pizza restaurant in Roppongi. The members of a preparatory committee who hoped to bring the Stoke Mandeville Games to Tokyo also hoped to leverage the star power of the royal couple.

As related in a previous post, Yoshiyuki Kasai, who led the preparatory committee to bring what would become the 1964 Tokyo Paralympics, arranged for Akihito and Michiko to meet the first Japanese to compete in the Stoke Mandeville Games in London, and tell the couple of their experience competing in a foreign land. Photos of the popular prince and princess with the disabled athletes ignited the preparatory committee’s ability to gain support more broadly within public and private circles.

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The Crown Prince Akihito and Empress Michiko meet representatives of the Australian Paralympic Team and other teams at the Opening Ceremony of the 1964 Tokyo Paralympic Games.

As a result, not only did Akihito and Michiko help make the 1964 Tokyo Paralympics a reality, they were present during much of the 5-day Tokyo Paralympics, not just sitting in the audience, but interacting with the athletes on camera. They single-handedly brought significant national attention to the disabled, and raised the profile of this new international event despite the fact that Japan had just experienced it’s greatest international event, the 1964 Tokyo Olympics, only weeks before.

The reign of Heisei is ending. But the legacies of Akihito and Michiko, including those in the world of sports, will last forever.

Elderly Akihito and Michiko playing tennis

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Emily Downey

Bear crawl under barbed wire. Scramble over a 2-meter wall. Climb a rope 5 meters, hand over hand. Flip a 100 kg tire. Get a strong grip and hoist a pack weighing 50 kilograms up about 10 meters. Lug a heavy bucket for what seems forever to many.  Jump into mud, run through fire, exert your body and your will to its fullest…for what?

According to Emily Downey, Managing Director of Global Partnerships for Spartan Japan, it’s about the camaraderie, the sustainable boost to confidence, and ultimately a lifestyle that contributes to better health, and a greater chance of living a longer, more satisfying life. Spartan Race makes that happen.

Downey gave a talk at the American Chamber of Commerce Japan on November 6, 2018 entitled “Spartan: The Business of Selling Mud, Barbed Wire, and Fire – Creating a Multi-million Dollar Sports Brand in Japan in Less than 2 Years”.

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Spartan Race is the world’s largest obstacle race and endurance brand in the world, with over 1.2 million enthusiasts competing in over 200 races in over 40 countries. It is the fastest growing obstacle race, if not one of the fastest growing sports in the world. And Spartan races in Japan have been a turbo engine to the company’s global success.

Founded in 2010 in the US by Joe De Sena, a born entrepreneur and former Wall Street trader, Spartan Race established itself in Japan in 2016, thanks to circumstances that brought De Sena and Downey together in Tokyo. Thirty minutes into an initial meet-and-greet, the two immediately started making plans for Spartan’s first race in Japan.

Two years later, Spartan Race Japan is hugely successful and garners the highest ATV (average ticket value) in the world for Spartan. Additionally, thanks to Downey’s initiative, Spartan secured Spartan’s largest global partnership to date – The giant Japanese brand Rakuten, which runs the largest e-commerce platform by sales in Japan. This global partnership provides Spartan Race, in addition to financial support,  the ability to more powerfully leverage Rakuten’s digital and marketing services. The partnership also provides Rakuten with access to the massive markets of middle America, as the Rakuten logo will be seen on over a million race ‘Finisher’ shirts, as well as in Facebook livestreams of races.

Rakuten values the highly-educated, high income and diverse demographics of Spartan Race participants, making Spartan Race Rakuten’s third significant sports global partnership, after the vaunted global brands of La Liga’s FC Barcelona and the NBA’s Golden State Warriors.

At the heart of Spartan Race’s business model is the ability for organizers to engage participants in life-changing ways. Overcoming our fear of trying new things, of attempting activities that are perceived to result in failure, or even pain, is a significant part of Spartan Race’s value proposition. Through a series of challenging but achievable activities laid out across a race course in a natural open vista or a closed Stadium grounds, the organizers and its countless evangelists exhort and cajole their fellow Spartans to push themselves to climb that wall, to keep carrying that weight, to keep their eyes on the goal.

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Initially Downey wondered if Spartan Race could be replicated in Japan. “I was told the Japanese, particularly Japanese women, hate mud, that the Japanese just won’t do mud! The bucket carry – that’s really hard. Japanese won’t do it. I was told I was crazy to do Spartan in Japan. But the reality is, the Japanese love it. They learn like everyone else that after you achieve all that, you’re just not the same person, you have changed.”

Spartan Race is about finding levels of confidence one never though were possible. Children from the age of 5 compete. Men and women in their 70’s and 80’s compete. The disabled compete.

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Marley Sweeney

Marla Sweeney is 73 years old and has a litany of health issues, as well as artificial vertebrae implanted after being run over by a drunk driver in 2006. And yet Sweeney, inspired by her son who competed in Spartan, decided to try it, and trotted to complete a three-mile Spartan race in 2015. Since that time, she has been unstoppable, completing another 15 spartan races. And as a result, arthritic pains have washed away, as did bouts of depression.

“It’s a passion, it’s addicting and the world is brighter,” she told Runner’s World.

Kacey McCallister lost his legs at the age of six after being hit by an 18-wheel truck. Surviving was one thing. Living was another. As he relates in this video, if his mother treated him like an invalid, he would become an invalid. McCallister liked sports, but couldn’t find the right avenue…until he discovered Spartan. People thought he was crazy to even consider an obstacle race like Spartan, but he went right at it, competing for the first time in a 9-mile race, on his hands.

“When people doubt me, when people tell me I can’t do something, that fires me up. That gets me going. In fact, in this recent Spartan run, my wife said this was going to kill me.  That makes me want to do it even more.”

McCallister completed the race and many more after. And he discovered the essence of his achievement, a lesson that applies not just to he disabled, but to all people.

Disability is in your mind. People out there with a totally functioning body have this mental block. That’s all it is for anybody. It’s a mental block that says I can’t do something because….. Sure there’s a lot of people out there in wheel chairs who think,  “Oh, I can’t do it, so I’m going to stay home and play Halo for eight hours a day. They can. You have to figure out a way.

Downey explained that the ripped athletes who look like they can conquer a Spartan race in their sleep, her so-called 1% of the population, are not the ones who ‘win’ the race. She said it’s the 99% who do – the housewife, the grandfather, the office worker, the casual sportsman. She has come to understand that winning the race is not the goal for so many, that in fact, the goal is realizing the potential within, a potential that many didn’t realize even lingered inside.

In fact, Downey challenges everyone to get off the couch, and tells them they’re not “special,” that they too can do so much more. “People participate in Spartan, gain confidence, and learn they can improve their lives.” More importantly, Downey notes, the results of achieving in a Spartan Race have longer-term implications, beyond the medals. “People say that money, family, children – these are the most important things. But really, health is. Without health you won’t have any of the other important things. Spartans treat their bodies well.  They don’t dump a lot of bad stuff in it.”

In fact, as obesity continues to grow as a global health threat, De Sena calls Spartan Race “a public service.”

This is not even a business. We have no choice but to do this and convince people to start getting healthy. This is not a want to do, this is a have to do.

Tokyo 2020 Registration Page
The registration process is all in Japanese.

Tickets for the 2020 Tokyo Olympics will be available from the Spring of 2019.

If you are a resident of Japan, there will be an open lottery from May 9 to 28, 2019 in which you can win a chance at tickets before they are made available to the rest of the world. This apparently is not normal practice as other Olympics have made tickets available to people around the world at the same time.

For more information on this lottery process, please see this Tokyo2020 site in English.  The video, with English subtitles, below highlights this process and timeline.

The first step for residents of Japan is to get your Tokyo2020 ID. If you can’t read Japanese, find a friend who can. If you can, and you have a physical address in Japan, here are the steps:

  1. Go to this site: https://id.tokyo2020.jp/
  2. Input your email address
  3. When you get an email from Tokyo 2020, click on the link to a registration page
  4. Input your address, phone number, password etc
  5. Pick your favorite Olympic events
  6. Pick your favorite Paralympic events
  7. Get confirmation email from Tokyo 2020

For those outside Japan, keep your eyes open for announcements in the Spring of 2019. The online site for the Japan travel agency, JTB, may be your best bet to buy via the internet.

For information on events and approximate pricing, go here. As the announcement states, “ticket prices and the application process will vary from country to country, although the structure will be broadly in line with that for tickets purchased in Japan.”

Again, for detailed information in English, go here.

Good luck!

PyeongChang Weater Feb 1

It’s a week away. I’m so excited. I’m getting chills.

I will be in South Korea for the opening ceremonies of the 2018 PyeongChang Winter Olympics, with the world’s best winter sports athletes, world leaders, celebrities, the North Korean cheering squad and 35,000 other participants….freezing our butts off.

I routinely look at the weather app on my iPhone for the temperature in the area of the PyeongChang Olympic Stadium, and it’s always minus-something celsius. In fact, over the past ten years, the average temperature of this northern part of South Korea is -5.8 Celsius.

And because the Olympic Stadium was built without a roof – to save costs – there are fears that the cutting winds of that area will give the “lucky” spectators a chance to sit for 4-5 hours in a wind chill of -12 degrees. This may not be healthy. According to this article, six people were treated for hypothermia at a concert they attended in the Olympic Stadium in November, 2017.

In order to prevent the mountain winds from sweeping through the stadium, organizers have built a wall 3.5 meters high, that circles around the stadium for 350 meters, which they hope will keep the wind chill down. They will also hand out blankets and heat packs to each of the participants. You can bet I will have those little instant heat packs all over my very layered body.

Here is one of a great set of FAQs on the PyeongChang Olympics from the Associated Press:

Q:  What’s the weather like?

A:  Bundle up. Gangwon Province is one of the country’s coldest places. The wind is brutal, and the stadium for the nighttime opening and closing ceremonies is open air and has no heating system. Locals make it a matter of pride not to complain about daily wintertime life, but visitors risk misery if they’re unprepared.

Fortunately, misery loves company…and maybe 35,000 people together can bring the heat!