What’s a diehard sports fan to do? This weekend, the only games being played were by football teams in the Belarus Vysshaya Liga and Burundi Primus League, by baseball teams in Nicaragua, and by ice hockey teams in Russia’s Liga Pro, according to flashscore.com.
Fans have more time to watch sports than ever before as coronavirus has forced a daily domestic life upon hundreds of millions of people around the world. Unfortunately, and ironically, there are almost no sports events to watch.
Every weekday morning in Japan, I should be at the office, peeking at my smartphone to see if my New York Rangers sneak into the NHL playoffs, or my New York Knicks can compete again for a Lottery Pick in the 2020 NBA draft, or my New York Mets pick up where they left off last year and make a determined march to the MLB playoffs. Now, I self isolate by working at home, with no sports to distract, trying to keep coffee and toast crumbs out of my keyboard.
Yes, the great pandemic of 2020 is enabling CIOs globally to accelerate the corporate digital revolution as they race to enable massive numbers of people to work from home, creating significant changes in the way we work.
The great pandemic of 2020 is also accelerating the growth of an already booming business – eSports – which is projected to surpass $1 billion in revenue for the first time this year, with expectations to hit $1.8 billion by 2022. The timing is strangely coincidental, but the Japanese government announced on March 29 a plan to expand Japan’s nascent eSports industry in collaboration with the private sector with the hopes of driving revenues of over $2.5 billion by 2025.
To the surprise of most people over 40, there is a growing audience for watching other people play video games, particularly on the biggest viewing platform – Twitch. And thanks to the need for greater social distancing, viewership has boomed. According to thegamingeconomy.com on April 2:
Market-leader Twitch has surpassed its records for hours streamed, average concurrent viewership (CCV), and hours watched, with the latter passing 3.1 billion hours for the first time. Comparing the figures to last year, Facebook Gaming has seen dramatic increases in its streaming portfolio, with hours watched up 236% to 563.7 million, hours streamed up 131.5% to over 4.9 million, and average CCV up to 256,000 at any one time.
In search of sports content, Fox Sports in the US broadcast on Sunday, March 22 the first of several broadcasts of eNASCAR iRacing Pro Invitational Series, a live event featuring some of America’s best racecar drivers doing 100 laps for a contest of 150 miles…on a game counsel…in their homes.
Denny Hamlin, a 30-time NASCAR champion, and a three time Daytona 500 champion, pulled out a stunning last-second victory over legendary racer Dale Earnhardt Jr. Thanks to the simulation platform called iRacing, and its realistic rendering of the raceway and cars in motion, as well as the entertaining and real-time commentary by the Fox sports announcers, the eRace felt like a real car race. Over 900,000 fans tuned into this inaugural event, and a week later in the series’ second installment, over 1.3 million watched the simulated race.
The NBA has promoted its NBA 2K20 tournament, which features 16 NBA stars competing against each other on the league’s flagship video game, NBA 2K20. In the tournament’s first match on the morning of Saturday, April 4 (Japan time), Brooklyn Net superstar, Kevin Durant, took on Miami Heat small forward, Derrick Jones Jr. The tournament player can pick any NBA team to represent them. In this case, Durant played the Los Angeles Clippers while Jones used the Milwaukee Bucks.
As media experiments in trying to figure out which eSports and what formats will best attract the audiences, there will be flops. eNASCAR is very watchable, thanks to the realistic visuals and the use of real announcers providing the call and the color. The NBA 2K20 in its current form relies on the game’s own play-by-play announcers, as well as the personality and communication skill of the players. Here’s how CBS Sports described the match between NBA players Patrick Beverley and Hassan Whiteside.
Let’s be honest: the first night of this tournament was boring. Beverley spiced up the ending, but that’s an unfair standard because he could spice up a baby shower. The normal human beings that participated in this tournament weren’t exactly trading barbs. All things considered, it was a dull start to a tournament that had real potential. Whether players are unwilling to open up in front of cameras or if this tournament needs a broadcaster to host the games and stimulate conversation is unclear, but what we saw on Friday wasn’t exactly thrilling content.
But that’s sports. You win some. You lose some.