The above picture is of an official pin for the 1964 Tokyo Paralympics, with the logo of a white dove and 5 circles interlocking in a “V” formation.
As explained to me by the records and information manager of the International Paralympic Committee (IPC), the dove represents “peace as well as love.”
This logo is somewhat based on the logo for the Stoke Mandeville Games of 1960, held in Rome, which was a design of three interlocking wheelchair wheels. The 1964 version used five interlocking wheelchair wheels, but this time in a way similar to the Olympic rings, which the International Olympic Committee (IOC) objected to.
Today, the relationship between the IOC and the IPC is solid. Planning for both Tokyo2020 events are done in tandem. Official sponsors sign up to support both the Olympic and Paralympic Games. But in the past, that was not the case. And the design of the Paralympics logo is a case in point, according to the records and information manager.
The history of the Games’ logos is one that is marked by a relationship to the IOC that was not always as good as it is today. Multiple designs for logos were vetoed, as they too closely resembled the Olympic logo at a time when the IOC did not wish to be associated with the Paralympic Games.
At the 1988 Seoul Paralympics, the organizers designed a logo that featured five tear-shaped symbols which are apparently a common feature of Korean decorative art known as “Pa.” The designer arranged those five tears in a way similar to the Olympic rings.
And again, the IOC objected, resulting in a logo that contained three Pa in red, green and blue. This particular version was used by the IPC from 1994 to 2004, before morphing into a version of the IPC “Agitos” logo Paralympians are familiar with today.
Organizers of the Tokyo 2020 Olympics and Paralympics, scheduled to commence on July 23 and August 24, 2021 respectively, are working, not under the question of “whether,” but “how” the Olympics will take place.
There are four basic scenarios:
The Tokyo2020 Olympics and Paralympics are cancelled because the pandemic continues to create unsafe conditions for athletes and organizers alike.
Tokyo2020 takes place without spectators so that the Games can be broadcasted globally.
Tokyo2020 takes place with spectators in limited numbers.
Tokyo2020 takes place to capacity crowds.
In a recent survey by Kyodo News, 80% of people in Japan believe the first scenario is the likeliest, responding that the Olympics and Paralympics should be postponed again or cancelled.
In contrast, 60% of Japanese firms in an NHK survey showed support for holding the Tokyo Olympics. They believe that the Games can help the Japanese economy recover from the devastating effects of COVID-19.
The IOC and IPC are also betting on the Games. And their plans are taking into account the second and third scenarios.
If testing is considered reliable, then athletes who test negative will be allowed to come to Japan, and at a bare minimum, the Olympics and Paralympics can be broadcasted around the world. As a result, billions of dollars in global broadcasting rights will be paid to the International Olympic Committee (IOC), which in turn will financially support the Olympic ecosystem of national Olympic committees and international sports federations.
Money makes the world go round. With so much investment already sunk, not just by the IOC, the Japanese government and businesses but also athletes, the political will to hold Tokyo2020 is immensely strong.
“We will do whatever is needed to organize a safe Olympic Games,” said Thomas Bach, president of the International Olympic Committee.
“We definitely should push forward as that is the only option for us,” said Yoshiro Mori, president of the Tokyo 2020 Organizing Committee.
Former IOC Vice President, Dick Pound, recently said “nobody can guarantee the Olympics will open on July 23. But I think there’s a very, very, good chance that they can, and that they will.” While Pound said that the Games will likely happen, having fans in the stands is a choice. “The question is — is this a `must-have’ or `nice-to-have.’ It’s nice to have spectators. But it’s not a must-have,” Pound said.
And yet, even if the conditions of the pandemic around the world remain the same, and especially if the vaccine has an impact on the spread of COVID-19, I believe the likelihood of spectators in the stands is high.
Orgy of Evidence
In what may have seemed surreal to many, we saw images of 4,000 people – without masks – packing a stadium in Adelaide, Australia on January 29 to watch exhibition tennis matches with Naomi Osaka, Serena Williams and Rafael Nadal, a week prior to the start of the Australian Open.
But the truth of the matter is, sports is big business around the world, and we have seen seasons and championships take place across the biggest professional leagues last year.
In the midst of the pandemic in 2020, Europe crowned football champions in the Bundesliga, La Liga, Premier League, and Serie A. In tennis, Naomi Osaka won the US Open and Rafael Nadal won the French Open, while in golf, Dustin Johnson won the Masters. The Los Angeles Lakers were crowned NBA champions while the Tampa Bay Lightning won the NHL Stanley Cup.
And little by little, fans have been allowed to watch events in person in America, the country with the world’s highest coronavirus infection numbers.
Thousands of spectators watched the Los Angeles Dodgers win the 2020 World Series in Texas. American football fans were allowed into the stadiums of 19 NFL teams, including an average of around 15,000 for the Tampa Bay Buccaneers and Jacksonville Jaguars, while the Dallas Cowboys hosted an average of 28,000 fans every home game. There will be over 20,000 fans attending the Super Bowl at Raymond James Stadium in Tampa, Florida on February 7. And a limited number of fans have been able to attend the games of 8 NBA teams this season.
At the end of November, 2020 in Japan, nearly 70,000 fans watched in person the Fukuoka Softbank Hawks defeat the Yomiuri Giants to win the Japan Series over four games, averaging over 17,000 fans per game.
And on November 8, Japan held an international competition at Yoyogi National Stadium. Gymnasts from four nations competed, including Japan, the US, China and Russia. The 30 gymnasts were joined by 2000 spectators, and the day went without incident. This was the first experiment with a mini-bubble for an international competition in Japan, as athletes were isolated on different floors in hotels.
The above is some of the orgy of evidence regarding the ability of sports organizations to hold events safely despite the ravages of the coronavirus. These cases and many others are providing mountains of data of how and how not to organize a live sporting event, data that will be used to create the protocols and processes to ensure a safe environment for Tokyo2020.
And with the hope and promise of the vaccines, the path to a safe Olympics and Paralympics becomes clearer.
Learning to Live with Coronavirus in Japan
It was Saturday, January 30. It was a beautiful day in Tokyo – blue skies, crisp air and loads of people out and about. In my walk through Rinshi no Mori Park that day, hundreds of parents and kids, all wearing masks, were enjoying the day, kids running soccer or baseball drills, parents throwing or kicking balls with their children, and many others running and strolling.
And they were also going to the movie theaters. I was surprised to learn last year that an animated film called “Demon Slayer,” broke the box office record for films in Japan. I hadn’t realized that movie theaters were letting people in. In fact, theaters were filled to capacity to see this film. Even as the popularity of the film begins to fade, I went online to see if people were still buying tickets for this film. I looked at the ticket purchase page for the movie theater near me: 109 Cinemas in Futago Tamagawa.
And as you can see in the image of theater seating, where the gray indicates a seat sold, Demon Slayer was still filling seats. In fact, there were several films that were showing good ticket sales that Saturday morning. Attendees must wear masks, but they are allowed to sit elbow to elbow with others. And if you’re on a date, that’s ideal. As you can see, the January 30, 2:45 PM showing of the film “Hanabata Mitai na Koi o Shita,” a story of young romance featuring two popular actors, was nearly filled 3 hours before the start of the film.
Despite the constant talk of concern about the virus in Japan, the Japanese themselves are learning to live with it. Many may not think that the Olympics and Paralympics should be held now, but as we approach the summer, and the inevitability sinks in, and the stories of the Japanese athletes preparing for the Games become more frequent, a buzz of excitement will build.
Gymnast Shuji Tsurumi emerged as one of the most decorated Olympians of the 1964 Tokyo Olympics, winning a gold medal for Japan in the team competition, and three silver medals in the individual all around, the pommel horse and the parallel bars.
And yet, the two-time Olympian has in his possession only the three silver medals from 1964.
Gymnast Toshiko Shirasu-Aihara held it in her hand – the bronze medal awarded to Japan for the Japanese women’s team’s third place finish at the 1964 Tokyo Olympics.
But she has no medal at home.
While individuals of winning volleyball, basketball, water polo teams for example took home their own medals, individuals of teams that finished first, second or third in the Team category for artistic gymnastics were awarded only a “diploma,” an official document recognizing the individual’s participation in the team’s medal award.
There is actually a single medal awarded to the gymnastics team in this case, awarded to the nation. At the 100th Birthday Anniversary of gymnast great, Masao Takemoto, on September 29, 2019, the medals of the gold-medal winning men’s gymnastics team, and the bronze-medal winning women’s gymnastics team were on display.
Shirasu-Aihara, who had won the inaugural NHK Cup Championship in women’s gymnastics in 1962, saw the team bronze medal for the Japan women’s Tokyo Olympic achievements for the first time at the Takemoto anniversary event, nearly 55 years after helping her team win it. She told me it would be wonderful if somehow the IOC could reconsider their decision and provide a medal to members of her team and the Japan men’s gymnastics team that won gold.
A few weeks later, I contacted David Wallechinsky, Olympic historian and president of the International Society of Olympic Historians. He graciously agreed to send a note to the president of the International Olympic Committee (IOC). A few weeks later, he got a clear and logical response from the IOC.
While we very much appreciate your thought for each team member of the 1964 Japanese gymnastics team events to be handed an Olympic medal retroactively and the symbolic gesture that such an initiative would send, we have to respect that the rules of the sport in force at the time for the team competition were: “To the team classed first: Olympic medal in silver-gilt for the nation: diploma for each team member and leader”. See Olympic Charter 1962, Rule 41 Prizes.
We also have to stay sensitive to the fact that similar rules of “one medal for the whole team and only diplomas for the team members” is not unique to the Tokyo 1964 Games, but also were applied to other sports and Games editions.
According to the Olympic Charter of 1962, in cases where individuals compete as a team with the purpose of winning a team competition, then the individuals whose teams place first, second or third receive their own medal. Thus individuals on teams that medaled in volleyball or basketball received medals.
But victory for the team category in artistic gymnastics was determined by the total scores of performances in the individual competitions, in which medals were also awarded.
Here is how the Olympic Charter of 1962 described Rule 41, which dictated which individuals and teams are awarded medals:
In team events, except those of an ” artificial ” nature (one in which the score is computed from the position of the contestant in the individual competition) each member of the winning team participating in the final match shall be given a silver-gilt medal and a diploma, of the second team a silver medal and a diploma and of the third team a bronze medal and a diploma. Those team members who have not participated in the final matches are given diplomas but no medals. In “artificial ” team events one medal only shall be given to the team and the members shall receive diplomas only.Members of teams placed fourth, fifth and sixth receive diplomas only.
In today’s world, time for a separate team competition is carved out for gymnastics, so individuals can receive team medals.
A decade later, the IOC did indeed issue a special recognition to the individuals of such “artificial teams” – Olympic rings made of silver.
Ever since learning that his brother had died in an accident at a construction site related to the Tokyo Olympics, Kunio Shimazaki led the police on a wild goose chase, setting off low-level explosions across Tokyo in a run-up to the Games. When the novel’s hero, Inspector Masao Ochiai, confronts Shimazaki at a hiding place in Tokyo University, Shimazaki delivers his monologue:
Ochiai-san, do you know there is an underground passageway into the National Stadium? An underpass to all for the movement of players from underground into the world’s best stadium? The country has spared no expense in the making of it. Due to various pretexts though, the use of it was stopped. My older brother for the sake of constructing that unused underpass was forced into working shifts of sixteen continuous hours. In order to get through those shifts he turned to taking bad Philopon….and died. For the national honor, the country wasted huge amounts of money all while treating migrant workers like trash until they die, paying them only tens of thousands of yen. If we don’t change something here, the unfair gap between rich and poor will go on widening forever. And endlessly the same tragedy will repeat.
Those were lines from Asahi Television’s dramatized version of Okuda’s novel, about an event that never happened. And yet, this dialogue is being echoed today, about the working conditions of the construction sites for the 2020 Tokyo Olympics.
On May 15, 2019, the Building and Wood Workers’ International (BWI) along with the Japanese Federation of Construction Workers’ Union, Zenken Soren, released a highly publicized report entitled, “The Dark Side of the Tokyo 2020 Summer Olympics.” The report cites great concern regarding overworked and underpaid workers on the Olympic construction sites. In this Kyodo News report, BWI General Secretary Ambet Yuson summarized his concern:
The Tokyo 2020 Summer Olympics was Japan’s opportunity to address some of the long-running gaps within the construction industry in Japan, however, these problems have just got worse. Wages remain low, dangerous overwork is common, and workers have limited access to recourse to address their issues.
Mary Harvey, the CEO of the Geneva-based Centre for Sport and Human Rights, and goalkeeper on the 1996 US women’s Olympic soccer squad, told AP that we needed to pay attention to these labor issues.
To think this is going away is burying your head in the sand, and I’m concerned it’s going to get worse. The heat of the summer months is upon us while construction deadlines are trying to be met. Someone dying or committing suicide shouldn’t be acceptable to anyone. Everyone should be taking a serious look at the risks identified in BWI’s report and, by everyone, I mean everyone who is a stakeholder, including the IOC, the Japanese government and construction companies.
The report offers facts and assumptions, which I have organized in the following categories:
Labor Shortage and Overwork
“Japan is currently suffering from an acute labour shortage and this is particularly apparent in the construction sector, where, today there are 4.3 jobs available for every construction worker.”
“Workers on the New National Stadium reported working 26 days in a single month, and workers on the Olympic Village reported working 28 days in a single month.”
“Today one in four Japanese construction workers – approximately 800,000 – are over the age of 60, and the Infrastructure Ministry predicts that by 2025 the industry will face a shortage of 470,000 to 930,000 workers.”
“According to Labour Ministry figures there were 21 deaths from karoshi in 2017 in the construction sector, the second highest of all sectors.”
“…overwork itself creates severe safety risks, as fatigued workers are more likely to cut corners or make mistakes, putting themselves and their fellow workers in danger. One worker commented that he felt he is ‘always being pushed to meet the deadline,” while another said, “It’s not worth your life for this’.”
“Delays (In a variety of construction projects)… in a tight labour market will all translate into additional pressure on workers to meet deadlines, and a higher likelihood of unsafe working practices.”
Lack of Worker Rights
“Some workers were made to purchase their own personal protective equipment.”
“Workers also noted that they have become reluctant to raise their voice because managers do little to respond. ‘You point the issues out and request improvements, but this falls on deaf ears’. According to the workers, part of this problem is likely connected to the fact that the site foremen being dispatched neither have nor has sufficient training to do the work.”
“Two union leaders of Doken General Labour Union reported during the September 2018 International Forum that union organisers were harassed and intimidated by authorities when they attempted to reach out to workers in Tokyo National Stadium.”
Foreign Migrant Workers in Particular at a Disadvantage
“The number of migrant workers in the construction sector almost tripled between 2014-2017, with numbers now reaching around 55,000.”
“In the construction sector most of migrant workers are engaged through the Technical Intern Training Program (TITP). The TITP programme is supposed to provide training for migrant workers in key sectors with labour shortages; however, there has been widespread criticism of it as an exploitative scheme intended to render cheap labour.”
“TITP interns must be paid the legal minimum wage but it is rare that they are paid more, and this is currently set at less than half the average annual wage for construction (~US$40,000).”
“…it was reported that they (migrant workers) spoke no Japanese and communication was a challenge, particularly on OHS matters. Under Japanese law, employers must set up necessary procedures to ensure that health and safety procedures are established in a way that foreigners can understand.
In response to these reports, the Malaysian news portal, Malasiakini, called out to the Malaysian action to protect migrant workers in Japan.
We call for a guarantee from our Government that Malaysian workers’ rights and safety will be protected if they travel to Japan to work. This should include pre-departure orientation seminars on Japanese labour and safety law, and facilitating direct access to trade unions in Japan to ensure they can safeguard their rights on the job. The Malaysian Government must make sure that Malaysian workers are not trapped in a rights vacuum.
This report is likely a concern to the IOC and the Tokyo Olympic Organizing Committee. The IOC released a statement, saying “We take these issues very seriously and are committed to working with the relevant stakeholders to address them and find the appropriate solutions.”
But with the incredibly tight labor market in Japan, the IOC’s drive to decrease the Tokyo2020 budget, the increasingly tight deadlines for completion of Olympic venues, as well as competition for construction resources from all over the country, including reconstruction efforts in Tohoku in the aftermath of the 3.11 disaster, it is going to be hard to alleviate the pressure on the construction industry.
2019 is the Year of the Boar (in Japan) and Year of the Pig (in China). More specifically in the Chinese Zodiac, it is the Year of the Earth Pig, which waddles into the spotlight once every 60 years.
And it was 60 years ago on May 26, 1959 in the last Year of the Earth Pig, that members of the IOC met in Munich, Germany for the 55th General Session of the International Olympic Committee to decide which city – Brussels, Detroit, Tokyo or Vienna – would host the 1964 Tokyo Olympics.
In a decisive vote that required only one round, the IOC selected Tokyo, which took a majority 34 votes of the possible 58. Detroit came in a distant second with only 10 votes.
What were the reasons given for Tokyo’s winning bid in 1959?
Successful Asian Games:in 1958, Tokyo hosted the Asian Games, where over 1,800 athletes from 20 nations participated in 13 different events. As the Detroit Times wrote the day after its selection, “Tokyo, a strong favorite in recent months, after the world-wide fanfare it received after its holding of the recent Asian Games, was given the 1964 award.”
Cancellation of the 1940 Tokyo Olympics: Tokyo was awarded the right to host the 1940 Summer Olympics, but the threat of global conflict made the organization of those Games untenable, so they Olympics were cancelled in both 1940 and 1944. Avery Brundage, the president of the International Olympic Committee, would mention that they lost their chance to stage those Games because of “unfortunate circumstances,” implying that 1964 would be a second chance.
Avery Brundage:Brundage was a dominant president of the International Olympic Committee from 1952 to 1972. And he was someone deeply familiar with Asia, particularly its art. After visiting an exhibition of Chinese art in London in 1935, he began to amass a collection of Asian art, much of which would be donated to the new wing of the Memorial Museum in San Francisco. In his speech at the opening of the new wing, Brundage professed his admiration for Asia.
We think in terms of years, Orientals think in terms of generations, or of centuries, and some Indian philosophers even think in terms of five thousand year cycles. The great religions all originated in Asia. The Chinese invented silk, paper, gunpowder, porcelain, printing, and a hundred other things, and had a well developed civilization when Europe was in the throes of the dark ages and most of America a wilderness, inhabited only by savages. (From The Four Dimensions of Avery Brundage, by Heinz Schobel.)
Supporters of the Detroit bid didn’t take kindly to what they perceived as Brundage’s outsized influence and bias for bringing the Olympics to Asia. One of the leaders of the Detroit bid, Fred Matthaei, was quoted as saying, “We got the impression the committee wanted to hold the Games on another continent.”
The editorial in the May 27, 1959 editorial page of the Detroit Times was blunter in its criticism of Brundage.
Brundage is a native Detroiter. The local delegation hoped that fact might help their campaign. It didn’t. It merely proved how little they know the egotistic Mr. Brundage. He insists piously and repeatedly that his position as president of the IOC prevents his taking sides. But he made no secret of his leaning toward Tokyo. His explanation for the about-face in principle is that Tokyo lost the 1940 games because of the war. He indicated he deemed it an accident of fate. He ignored the argument that in 1940 the Japanese were engaged in an aggressive war and, accordingly, deserve no special consideration.
Whatever the reason, the Olympics came to Tokyo in 1964, thanks to that crucial vote in 1959, the Year of the Earth Pig.
Three Russians stood on the medal podium in the 50k freestyle cross-country skiing competition, on the last day of the 2014 Sochi Olympics. In a spectacular finish to a grueling race, Russia’s Alexander Legkov and a few others broke the pack of about 30 skiiers for a final push.
And the push was up a steep incline before entering the stadium. Legkov pushed past the finish line after a tough 1 hour 46 minutes and 55.2 seconds, only 0.7 seconds ahead of compatriot, Maxim Vylegzhanin, and 0.8 seconds ahead of another Russian, Ilia Chernousov.
As Russian teammate, Sergey Gamuzov, gushingly exclaimed in this article, “Russia power, Alexander Legkov, the power of Russia! It was wonderful day!”
There is very little written about it, but for some reason, third-place winner, Ilia Chernousov, has not been implicated in the doping scandal, so for now, he retains his bronze medal. And while no decision has been made in distribution of medals, it’s very possible that the 4th and 5th place winners in the Sochi 50k cross country ski competition – Martin Johnsrud Sundby of Norway and Sergei Dolidovich of Belarus – could receive medals, with Chernousov becoming the gold-medalist.
“Foreign officials are trying to put pressure on our country,” said Alexander Legkov, who was stripped of his 50km gold and 4x10km relay silver earlier this month by the International Olympic Committee. “The athletes are pawns in this game, and easiest to punish.”
“I haven’t got the faintest idea of any state-sponsored doping system,” said Legkov, who insists that he competed fairly, and always worried about his clear samples being contaminated.
“It’s hard when people don’t believe you. You open up to people and tell them the truth, but they are closed to you,” added Maksim Vylegzhanin, who had three Sochi silvers taken away from him.
The dry weather and powerful winds of California combine to threaten America’s most populous state with frightening wildfires that seem to appear out of nowhere, taking on a violent and devastating life of their own. The fires that suddenly broke out in Northern California on October 9, 2017, have resulted so far in dozens of deaths, and untold financial loss – one of the worst fires in recent memory.
Unfortunately for Californians, wildfires in summer are a potential threat to life and property every year.
On September 22, 1964, a brush fire broke out in the mountains east of Santa Barbara, a city north of Los Angeles. It is also where the then-President of the International Olympic Committee, Avery Brundage, lived. Only weeks prior to the commencement of the 1964 Tokyo Olympics, Brundage was actually in San Francisco, getting ready to leave for Tokyo when the fires began their assault. By the time Brundage got to his home in La Piñeta, the damage to his mansion was done. Here is the September 25 report from AP:
Santa Barbara, Calif. (AP) – A massive, uncontrolled brush fire yesterday killed one firefighter, burned 34 others and left scores of homes destroyed, including the mansions of educator Robert Maynard Hutchins and the Olympic Games’ Avery Brundage.
Some 1,800 firefighters braced for the predicted return of hot wind form the interior – the so-called “devil wind” of California lore. Wednesday night it whipped the fire to spreading fury and caused mass evacuations of more than 5,000 from their homes.
The Forest Service, after helicopter surveys yesterday, reported 78 homes destroyed. They ranged in value from $12,000 to the $100,000 – $200,000 residential palaces in the exclusive suburb of Montecito.
Brundage’s home was likely at the $200,000 range. But what caused him particularly heartache was the loss of his art collection. Famed for his expertise in Asian art, Brundage had such a huge collection that he needed to find new homes for it. A good part of it ended up in the Asian Art Museum of San Francisco, which is fortunate, because around a thousand pieces were destroyed in the fire.
When he surveyed the ruins in person the day after the fire, he told reporters “the whole house was filled with irreplaceable treasures Mrs. Brundage and I collected from all over the world. There were dozens of pieces she particularly liked. And there were ancient Greek and Japanese pottery, Etruscan works, Japanese swords and Roman and Egyptian sculpture.” He was quite naturally, “sick at heart.”
Guttman explained that Brundage’s wife was already in Tokyo awaiting her husband, and that Brundage’s friends in Japan were doing everything they could to keep the news of the fire and their home from her.
Brundage arrived in Tokyo, filled with ambivalence, keeping the sadness at bay from his wife, and preparing himself for the opening of Asia’s first Olympiad.
Guttman wrote of Brundage’s appreciation for Asian philosophies and poetry. This one is by Lao Tzu in his collection of poems The Way of Life:
He was a member of the Brazilian men’s volleyball team at the 1964 Tokyo Olympics.
After serving as the head of the Brazilian Volleyball Confederation, he was selected as the president of the Brazilian Olympic Committee and a member of the International Olympic Committee (IOC).
And in his role as head of the Rio de Janeiro Organizing Committee, he led the bid process that resulted in the selection of Rio de Janeiro for the XXXI Olympics in 2016.
But today, Carlos Nuzman is a man under arrest on bribery and fraud charges. A French investigation into the activities of former IAAF head and IOC member, Lamine Diack, who is under detention in France, have uncovered evidence that indicates vote buying during the bid process for the 2016 Games.
The Daily Mail cites the Brazilian press stating “Nuzman is accused of being the link between Brazilian businessman Arthur Cesar de Menezes Soares Fiho, nicknamed ‘King Arthur’, and Diack for bribes to African IOC members ahead of the 2009 vote which awarded the Games to the South American city.”
In early September, it was reported by AP that Brazilian authorities searched Nuzman’s house, uncovering $150,000 in cash in five different currencies, as well as three passports: a Brazilian, Russian and a diplomatic passport. According to this more recent AP report, Nuzman “amended his tax declaration to add about $600,000 in income, according to the arrest order,” and that “in Nuzman’s last 10 years as Brazilian Olympic Committee president, his net worth increased 457 percent, according to invLamine Diackestigators.”
Following Nuzman’s arrest, the IOC suspended him from his honorary membership in the IOC, and has been released from duties in the IOC coordination commission overseeing preparations for the 2020 Tokyo Olympics, according to the Daily Mail. Not only has Nuzman been impacted, the IOC has suspended the Brazilian Olympic Committee, frozen that organization’s funds, and will not allow it to vote on Olympic matters.
After the 2012 London Olympics, one of the most famous people on the planet revealed in his just-released autobiography something that likely made the hearts of MacDonald’s executives flutter with pride and joy.
In his book, Faster than Lightning, Jamaican Usain Bolt, sprinter nonpareil, said that at the 2008 Beijing Olympics, he essentially lived off of Chicken McNuggets, consuming an estimated thousand of the fried chicken chunks during his time in Beijing. Bolt won gold medals in the 100- and 200-meter sprints, as well as the 4×100 relay. You can be sure that McNuggets were on his menu for his subsequent triumphs at the London and Rio Olympics.
By virtue of being a TOP Sponsor of the Olympics, MacDonald’s had exclusive rights to market itself as a global Olympic sponsor, preventing any other food provider of associating itself with the Olympics. This privilege provided MacDonald’s the opportunities to create the biggest and best MacDonald restaurants in the world right inside the Olympic Villages over the past decades, a favorite dining area for athletes.
But after 41 years as an official sponsor of the Olympics, MacDonald’s and the International Olympic Committee (IOC) decided it was time to part ways.
Perhaps there was a persistent hum of discontent within the IOC that fast food should not be seen as the fuel for so many healthy world-class athletes, which may have needled the executives of MacDonald’s. “The brand relevance is simply not there anymore,” said Patrick Nally, one of the of the architects of the IOC’s revamped marketing model established in the 1980s. “At every games you see a storm of criticism in the media about McDonald’s being present at the Olympics, and that’s just gotten worse.”
Perhaps it was a matter of the bottom line. According to Business Insider, the CEO of MacDonald’s, Steve Easterbook, has been working on a plan to revamp its menu, employ greater digital innovation to its business processes, and cut costs by about half a billion dollars by the end of 2018. The TOP sponsorship is a hefty USD 25 million per year. MacDonald’s exited it’s contract with the IOC three years before the contract’s completion, so that’s a saving of USD75 million in the next three years.
Perhaps it was a revision to Rule 40. This rule was established by the IOC to prevent over-commercialization of the Olympics by anyone who could draw the five Olympic rings or a close approximation of them. By creating a rule and a process for protecting the Olympic brand, the IOC has been better able to ensure TOP Sponsors that they would truly have exclusive marketing rights within their particular industry category.
However, as a concession to athletes, who are heavily supported by their own sponsors, and who have grown increasingly irked by the hammer hold the IOC and TOP Sponsors have on the ability to prevent their own sponsors of even a splinter of exposure around the time of the Olympics, the IOC decided to relax Rule 40. As explained in this Sports Illustrated article, in February 2015, “the international Olympic Committee decided to relax its guidelines to allow ‘generic’ or ‘non-Olympic advertising’ during the Summer Games. This also allows for athletes to tweet and post on social media about non-official sponsors as long as they do not use any Olympic properties or references. The U.S. Olympic Committee has to grant approval to American sponsors and brands.”
Rule 40 enforces a blackout period for the above-mentioned marketing of personal non-official sponsors, that extends from 9 days prior to the Olympic Games to three days after its completion. However, this did not seem to please MacDonald’s. According to Reuters, John Lewicki, the man who oversees MacDonald’s TOP Sponsorship relationship with the IOC, was reported to say last year that “the company would reevaluate its Olympic relationship after changes to a rule that ended a marketing blackout for companies that sponsor athletes rather than the event itself.”
So while athletes won’t have Big Macs or McNuggets to chow down at the 2020 Tokyo Olympics, skiers and skaters will be able to enjoy their fast food fix at the 2018 PyeongChang Winter Olympics in South Korea. MacDonald’s still has an agreement with the South Korean national olympic committee, providing them with marketing rights and access to the Olympic Village. If they can convince Bolt to start a career as a bobsledder like his famous countrymen from of the 1998 Calgary Winter Games, he can be a one-man-marketing machine for MacDonald’s, one last hurrah for a long-time Olympic sponsor.
A triathlon team relay? A normal Olympic triathlon lasts about 2 hours. Would a relay version last 8 hours? That’s definitely not must-see television.
On June 9, the International Olympic Committee (IOC) announced that the triathlon relay will be a part of the 2020 Tokyo Olympics. But it isn’t as long as I had initially imagined. The specs for this particularly relay is that each of four team members run mini-triathlons. Instead of say, swimming 1.5 kilometers, cycling 38.48 kilometers, and then running for 2.5 kilometers like they do at the Olympics, the relay triathletes will instead each swim for 250 meters, cycle for 7 kilometer, and run for 1.7 kilometers. With those significantly shorter distances, four triathletes can complete a race in less than 90 minutes.
Where did this idea come from? The IOC, in a way, has their own innovation lab called the Youth Olympic Games (YOG). As a reaction to growing concerns of obesity in children, the IOC created the Youth Olympic Games, a smaller-scale Olympics for athletes aged 14 to 18. The first YOG was featured in Singapore in 2010, where 3600 athletes from over 200 nations came together to compete in 26 sports.
One of those sports was the Mixed Triathlon Relay. Another was 3-on-3 basketball.
What’s on the horizon? AT the 2018 Buenos Aires 2018 Youth Olympic Games, athletes will compete in dance sport -more specifically, break dancing.
Will you be 14 to 18 in 2018? Are you an amazing at headspins, airflares, robot moves and the baby swipe? Then here’s your chance to compete in Buenos Aires at the Youth Olympic Games, and potentially, legitimize breakdancing as sport to the point where the IOC asks, “so you think you can dance at the Olympics?”