Officials in Japan are aiming for 16 gold medals at the 2020 Tokyo Olympic Games.
“Medals will encourage athletes,” Olympics minister Toshiaki Endo was quoted as saying in this November 27 Japan Times article. “It will be better to have a goal, so that the state can support (those who would be able to) offer hopes and dreams to children.”
Fifty-six years ago, on the eve of the start of the 1964 Summer Games in Tokyo, Kenkichi Oshima, head of the Japanese Olympic delegation, said basically the same thing, stating that Japan must win at least 15 gold medals as “an encouragement to this country’s upcoming generation.”
The Japanese team pulled in 16 gold medals in 1964, with the third highest medal haul in those games. It is common for the host country to do well in the medals race, but the Japanese team continued its success vis-a-vis other countries through the early 1980s, as you can see in this table.
But as the number of countries rose, as did the level of competitiveness, Japan began to slip in the medal rankings between 1988 and 2000. With a renewed effort, Japan matched its 16 gold medals in Athens, and more recently in London grabbed 38 overall medals, more than it had ever done before.
Over the years, judo, gymnastics and wrestling have been Japan’s strongest competitive advantages, with assists from weightlifting and archery, but in recent years, Japan has become a power in swimming.
Is a target of 16 gold medals in 2020 reasonable for the third largest economy in the world? Rio in 2016 will give us a clue.