The Guardian

1964 Olympic Judoka Syd Hoare Passes Away: Read His Wonderful Book “A Slow Boat to Yokohama”

Syd Hoare_A Slow Boat to Yokohama
Syd Hoare, from his book, “A Slow Boat to Yokohama”

Syd Hoare, a member of Team Great Britain’s judo team in 1964, the year judo debuted as an Olympic sport in Tokyo, died on September 12, 2017. While I never had the honor to interview him, I did read his wonderful book, “A Slow Boat to Yokohama – A Judo Odyssey.”

Based on his life story as a young judoka, “A Slow Boat to Yokohama” tells well his journey to Japan to learn at the mecca of Judo in the early 1960s, and then competing at the 1964 Tokyo Olympics. I have borrowed those stories for a few of my blog posts:

For a wonderful look at Hoare’s past, here is an obituary penned by his daughter, Sasha Hoare, in The Guardian.

My father, Syd Hoare, who has died aged 78, was an Olympic judo competitor, author and commentator.

The son of Alfred Hoare, an executive officer at the Ministry of Defence, and Petrone (nee Gerveliute), a waitress, Syd enjoyed a wild childhood in postwar London: scrumping, climbing trees, jumping out of bombed-out houses on to piles of sand and being chased by park keepers. At 14, while a pupil at Alperton secondary modern school, Wembley, he wandered into WH Smith and found a book on jujitsu, which led to judo lessons at the Budokwai club in Kensington and sparked a lifelong passion for the sport.

Syd quickly became obsessed with judo and underwent intense training, often running the seven miles back to his home in Wembley to lift weights after a two-hour session at the Budokwai. In 1955, at 16 he was the youngest Briton to obtain a black belt and two years later won a place in the British judo team. He respected not only judo’s physical and mental aspects but its link to eastern philosophy.

For more, click here.

Syd Hoare from The A to Z of Judo
Syd Hoare portrait from back cover of his book, The A to Z of Judo
Continue reading →

The Sports Marketing Giant Dentsu: No Longer Flying Under the Radar

tadashi-ishii
Dentsu CEO Tadashi Ishii
Dentsu is a $15 billion company, with a 25% share of the Japanese advertising market. It’s #1 in Japan, but not dominant, at least in terms of revenue. That’s fine, because Japanese companies, even large ones, don’t like to draw too much attention to themselves.

And yet, you can argue that Dentsu has become one of the most influential sports marketing companies in the world. Currently, Dentsu represents Tokyo2020 as exclusive agent to secure Japan sponsors for the upcoming 2020 Summer Games, signing up over 40 sponsors. It represents such international sports agencies as the International Association of Athletics Federation (IAAF), the International Football Association (FIFA), the International Swimming Federation (FINA), the International Volleyball Federation (FIVB), as well as the United States Olympic Committee (USOC), among many other sports organizations.

As sports marketing authority, David Cushnan, once told me, “if you are an international sports federation, or an international sports league that wants to go to Japan, then your first call is Dentsu. They can get you access.”

And as the Financial Times puts it, once you’re a client, they are so powerful it’s sometimes hard to tell who the client is. “It is not like any company in the world,” says a board member at one of Dentsu’s biggest clients. “You are the customer, but they are the master. Nobody ever says it, but over the years, you need them more than they need you. It is like an addiction.”

Dentsu may be glad to see 2016 over, however, as it was a tough year, nearly impossible to avoid the glare of the red-hot spotlight.

  • Black Tidings and AMS: In May, 2016, The British newspaper, The Guardian, revealed that a USD1.5 million payment was made in July, 2013 from a Japanese bank to an account with a person in a company called Athlete Management Services, affiliated with both the IAAF and Dentsu. This payment was prior to the vote for selection of the 2020 Olympic host city. After Tokyo was selected as the winning city in September, 2013, a second payment was made to the same account for another USD2 million.
  • Caught Overbilling: Toyota raised an alarm that they suspected Dentsu, hiding behind a notorious curtain of opaque transactional costs for online advertising, was overcharging them for ad placements. They were right. Not only that, over a 100 other companies were cheated as well, resulting in an announcement in late September, 2016 that Dentsu will reimburse an estimated 230 million yen ($2.3 million) back to customers.
  • Working Employees to the Extreme: Dentsu recently received the odious recognition being labeled the worst of the “Black Companies” in Japan. A “Black Company” in Japan is one considered a firm that blatantly exploits its employees. Much of this recognition was due to the horrible news that a first-year employee at Dentsu committed suicide. According to this article, the 24-year old woman, Matsuri Takahashi, jumped from the top of her company dormitory on Christmas Day in 2015, after working 100 hours of overtime the previous month.

Apparently, the notoriety around being considered a horrible place to work was the last straw. Dentsu’s president, Tadashi Ishii, announced last week that he would resign in March, 2017.

matsuri-takahashi-and-parents
Matsuri Takahashi and parents
Continue reading →