This is a wonderful commercial from Olympic global sponsor, VISA, featuring 15 Olympians making their way to Rio. Go to this link to confirm who the athletes are.

There was a time when Visa, the credit card company, was considered an after-thought in high-end travel and entertainment transactions compared to American Express. AMEX had the global brand cache that Visa craved, even though Visa was more readily accepted in three times more locations than AMEX.

There was a time when the IOC was barely afloat financially. The Olympics have been a powerful marketing opportunity for companies big and small from the 1950s to the 1980s, but the rights to market their products using the five rings were usually up to the local National Olympic committees (NOC) who sold the rights.

The International Olympic Committee were concerned not only regarding their financial situation, but also of the ability to control the Olympic brand if they were dependent on the local NOCs, who were perceived by the IOC to prioritize money over brand integrity. For example, the IOC did not like that a tobacco company was employing the Olympic brand in selling cigarettes during the 1964 Tokyo Olympics.

The IOC, motivated by the financial success of the 1984 Los Angeles Olympics, as well as the ability of USOC chairman, Peter Ueberroth, to sign up corporate sponsors, decided it was time to create a global Olympic sponsorship program that would make IOC the sole negotiator for marketing rights at all Olympiads. This would prove to be a challenge because NOCs, regardless of whether they had marketing chops or not, were resistant to give up power to the global authority, the IOC. On top of that, countries like the US, were concerned that the significant number of sponsors were American corporations, which would mean that American companies would inevitably end up funding athletes in countries like the Soviet Union (this at a time before the fall of the Wall, and the emergence of Glasnost).

Olympic turnaroundOver the course of countless negotiations, the IOC eventually banged out an agreement that would satisfy NOC small and large alike. Thus was born the TOP Program (The Olympic Partner), IOC’s designation for its global sponsors, who have exclusivity within their given industry to market their products and services at a given Olympics. But according to Michael Payne, who wrote the brilliant marketing book called Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World’s Best Known Brand And a Multi-Billion Dollar Global Franchise, very few corporations, initially, were willing to bite.

Coca Cola, Kodak and FedEx signed up, but for a while, those were the only corporations willing to take on the a most serious financial commitment to be the exclusive global sponsors at the 1988 Winter and Summer Olympics. Then IOC leader, Juan Antonio Samaranch appealed to the chairman of AMEX, James Robinson, to no avail. AMEX did not think they had any competitor willing to ante up, so they were willing to wait out the IOC for a better deal.

But then, circumstances colluded to bring Visa to the IOC. According to Payne, Visa had a change in marketing heads. And the new marketing head saw an opportunity to use the Olympic brand to make their customers aware of how far and wide Visa was accepted, and snatch market share from AMEX. By the time all the analysis was said and done, the line that convinced the VISA board to foot a US$14.5 million bill for TOP status was this: Visa was “going to stick the blade into the ribs of American Express”.

Was it worth the gamble? According to Payne, who was a member of the team that helped build the TOP program, the answer was yes.

For Visa, the payoff was dramatic. Global sales volume for the first three years of its Olympic partnership increased 18 percent against its own forecast of 12 per cent. Results from direct response campaigns and other promotions were 17 per cent higher when Olympic imagery was used. Card volume increased by 21 per cent during periods of Olympic promotion. Consumers who were aware of Visa’s Olympic sponsorship had dramatically better views of Visa, doubling their perception of Visa as a good corporate citizen: a 50 per cent increase in attitudes of overall best card and used for international travel.

The images from Pink Floyd’s The Wall, particularly the 1982 film of that name, are haunting.

“We don’t need no education. We don’t need no thought control”, chant the students in unison, faces blank, walking into the gaping maw of a meat grinder.

In 1977, fifteen-year old Christiane Knacke, was a promising swimmer in East Germany, the first woman to swim the 100-meter butterfly in less than a minute. Now targeted for greatness, Knacke’s coach began to put his new swimming prodigy on a new regimen, as explained the wonderful tome, The Complete Book of the Olympics, by David Wallechinsky and Jaime Loucky.

Christiane Knocke
Christiane Knacke in 1980

“Her coach, Rolf Glasen now added to her regime a daily dose of ten to fifteen steroid pills. She also received shots of cortisone and procraine and, twice a week, intraveneous drips of an unknown liquid. In less than a year Knacke grew from 50 kilograms (110 pounds) to 65 kilograms (143 pounds).”

At the 1980 Moscow Olympics, boycotted by over 60 nations in protest of the Soviet Union’s invasion of Afghanistan, the East Germans swept the women’s 100-meter butterfly, 18-year old Knacke taking the bronze. According to Wallechinsky and Loucky, right after her triumph in Moscow, Knacke had three operations on her elbow, her bones having turned to “crystal” due to an excessive intake of anabolic steroids.

In 1998, 9 years after the fall of the Berlin Wall, Knacke was a co-plaintiff in a suit against former East German coaches who oversaw the implementation of the systematic doping. Glaser publicly apologized to Knacke, and Knacke voluntarily gave up her bronze medal.

According to this PBS article, The East German Sports Performance Committee, with the

DAVID AND RICHARD ATTENBOROUGH - 2001
Richard and David Attenborough, 2001; photo by N Cunard/REX (336048j)

 

His older brother, Sir Richard Attenborough was known for playing iconic roles in blockbuster films, like Squadron Leader Roger Bartlett in The Great Escape, or John Hammond in Jurassic Park. But Sir David Attenborough is known for the iconic voice of nature films, that lilting, authoritative tone which brings a cheeky gravitas to the serious drama and dramatic silliness of all creatures great and small.

As a teaser to promote the 2014 Sochi Winter Olympics, Attenborough was brought on board by the BBC to provide a cultural anthropological assessment of the ice-bound homo sapien known as the “curler”.

Click on the video below to see nature and all its rituals, as if you are a fly on a barren tree in the frozen tundra.

Our planet, the earth, as we know it, is unique. It contains life even in its most barren stretches. In all my years of exploration, these are the creatures I find most curious. For the first time ever, filmed over the course of three afternoons in deepest Russia, using the world’s most state-of-the-art cameras, this…is…curling.

Here we have a pack of sliding curlers. Watch as the Alpha female displays her dominance over the herd by tapping the end of the frisking broom to check for rogue insects. This is a precise exercise. Off she goes, gently but flamboyantly launching the oversized walnut down the frozen river. The Alpha female’s job is now complete. It’s down to the herd to frantically follow the walnut down the river, gently frisking the foreground.

Past the red line the walnut goes. This is nature at its most vulnerable. You’ll notice a group of other walnuts are already near the flat, round nest. These are from other sliding curlers who thrust their nuts down earlier. This is to mark their territory. The aim of this ritual is to land your walnut in the center of the nest. The frisking is frantic and often futile, making no difference to the success of the net thrust. But it’s playful and all part of what makes this game the sliding curlers play so magical. Look how happy it makes them!

To see an authentic narration by Sir David Attenborough, watch this fascinating clip called “Flight of the Dung Beetle”.

I Am Orlando
Photo by Prince Williams / WireImage

Shavonte Zellous is a guard on the New York Liberty WNBA basketball team, who was on a flight back home to Orlando when she heard the news of a man unleashing the full fury of an automatic rifle into a unknowing crowd of revelers. The nightclub where over 50 people were murdered, Pulse, is in her neighborhood, five minutes from her high school.

This link takes you to The Players’ Tribune, and Zellous’ heartfelt angst as a gay person dealing with the irrationality of hate. “What am I doing that’s so bad that makes you want to kill me? That makes you hate me?”

pigeons over national staidum
From the book, Tokyo Olympiad, Kyodo News Agency

One of the greatest memories for the 1964 Olympians from the Tokyo Games is the opening ceremonies – the parade of athletes, jets sketching the Olympic rings in the sky, the lighting of the Olympic cauldron. The only event to get lukewarm reviews? The release of the pigeons.

  • “The pigeons are the most prolific dropping birds. We all kind of ducked for cover. The droppings from the sky were plentiful.” (British rower, Bill Barry)
  • “We all had cowboy hats. When they released the peace pigeons we were protected. Many of our compatriots were not. Our clothes were messed up but our hair wasn’t.” (American Judoka, Jim Bregman)
  • “The pigeons were dumping on the Olympians.” (American water polo player, Dan Drown)

Or were they doves?

To be honest, I was confused myself as Olympians, books and articles alike used the words “dove” and “pigeon” interchangeably. But aren’t they completely different birds? Doves are white. They symbolize peace. Pigeons are multi-colored gray. They symbolize disease in the urban environment.

Pigeon vs Dove

My confusion finally ended when I listened to this episode from one of my favorite podcasts, 99 Percent Invisible, in which producer Roman Mars interviews the author of the book, Unseen City: The Majesty of Pigeons, the Discreet Charm of Snails & Other Wonders of the Urban Wilderness, Nathanael Johnson. Here is how Johnson described pigeons:

Pigeons are legitimately revolting. All the things we find loathsome are really caused by us, humans. We bred them to be massively productive and then we put them in a situation where we fed them all kinds of food and we created this food waste that they could eat. They reproduce like crazy and so they overpopulate and they’re all squished together and they get all these parasites and diseases. A lot of the things we find disgusting about them is a result of that.

But as Mars explains in his 99 percent invisible site, pigeons have a proud and regal history.

Historically, these were birds of the aristocracy. Researchers believe they were domesticated in the Middle East and then spread around Europe by the Romans. Their habitats were even built into the architecture of Roman houses: one common element of a traditional Tuscan Villa was an integrated lookout tower and pigeon house. In the 1600s, pigeons were brought to Canada from Europe; from there, they spread across the United States. Governors and dignitaries would exchange them as gifts and house them in domestic pigeon roosts. As they became more common and wild, pigeons began to lose their exotic appeal and fell out of favor with the upper class.

Unfortunately, thanks to urbanization and the overpopulated and diseased state of the pigeon, our perception of this bird type has diverged. Mars again explains this quite eloquently:

This change in status is reflected in the evolution of common language as well: for a long time, “pigeon” and “dove” (of the same bird family) were essentially synonyms. Over time, the two diverged: “dove” was increasingly associated with positive things and “pigeon” became associated with the negative. Imagine, for instance, Pigeon Soap beauty bars, silky smooth Pigeon Chocolate, or the Holy Spirit descending from Heaven in the form of a pigeon.

So now I know – a pigeon is a dove, a dove is a pigeon. One, an alter ego to the other, akin to the devil pigeon on one shoulder, and the angel dove on the other.

I’m reminded of Milton and

To Tell the Truth Harold and Olga Connolly
Click on the image to watch this episode of To Tell the Truth.
They were two of the most famous people in Czechoslovakia in 1958 – one American and one Czech. But in America, while those in Athletics were well aware of Harold and Olga Connolly, the mass market was not. That likely changed when they appeared on the very popular American game show, “To Tell the Truth”, on June 10, 1958.

The objective of “To Tell the Truth” is to have four celebrity panelists identify the “real” person out of three, by asking questions. In this case, Olga appeared at the opening program alongside two others who claimed to be Olga. They all spoke with an Eastern European accent and they all had the letters CS on the sweat shirt they were wearing. The program started with an “affidavit” from the actual person. Here is how Olga of Prague, and Harold of Boston were introduced by the host of To Tell the Truth, Bud Collyer.

I, Olga Fikotová Connolly, am a Czechoslovakian athlete. A week before the start of the 1956 Olympics in Melbourne, I met an American athlete, Harold Connolly. Our friendship continued throughout the course of the Games. Both of us set new Olympic records in our events. I won the gold in the women’s discus throw for Czechoslovakia, and Harold won first place in the hammer throw for the United States. Three months after the Games, Harold Connolly came to Prague and asked me to marry him. The authorities hesitated to grant permission until I made a personal appeal to the president of Czechoslovakia. We were married in Prague on March 27, 1957. 20,0000 people came to the wedding. We are now living in this country. Harold is teaching school and I am continuing my studies. Both of us are still actively engaged in active competitions. Signed Olga Fikotová Connolly.

The panelists consisted of known celebrities of the time: actress Betty White, actor Jackie Cooper, singer/actress Kitty Carlisle, and entertainment reporter, Hy Gardner. In the first segment of the show with Olga, some of the questions were probing and some were silly and entertaining.

To Tell the Truth Panel for Connolly's
Betty White, Jackie Cooper, Kitty Carlisle and Hy Garland
Kitty Carlisle asked #1 (the real Olga): What is the biggest shoe manufacturer in Czechoslovakia? Olga replied, truthfully I presume, “Batta” (although her pronunciation was more like “Battia”). Carlisle also asked a question that Olga had trouble with, and to be honest so did I because she used an American idiom I was unaware of.

Carlisle: When you want to be a clinging vine and you want to tell your husband, um, something like “the vacuum cleaner is too heavy to pick up”, or “I can’t lift the bag,” what does he say? “If you can’t lift it, throw it?”

Connolly: “What does the vine have to be? I didn’t understand what I have to be.”

Carlisle: “When you say this is too heavy to lift,” will your husband help you with it?

You can see she’s nervous at first because she doesn’t understand the idiom, but she doesn’t shy away and quickly recovers with a sly smile and reply.

Connolly: “Oh yes, I say ‘Oh’, and my husband picks it up.”

After the panelist question round ended, Jackie Cooper and Kitty Carlisle correctly selected participant #1, the real Olga Connolly. And in a twist, after Olga Connolly and her

Cassius Clay wins gold in rome
Cassius Clay wins gold at the 1960 Rome Olympics after defeating Zbigniew Pietrzykowski by decision in the finals of the light heavyweight championship.

Muhammad Ali passed away on June 3, 2016, and the internet flooded with tears.

A great man has passed, and all we can do is remember.

In 1960, Ali was known as Cassius Marcellus Clay. The 18-year-old from Louisville was certainly one of the noisiest Americans at the Rome Olympic Games. He did claim to be the Greatest to anyone who would listen, but he was not viewed as a leader of the US team. According to David Maraniss in his book, Rome 1960, Clay was simply not recognized on the same level as fellow US Olympians like decathlete Rafer Johnson, sprinter Wilma Rudolph, high jumper John Thomas, basketball players Oscar Robertson and Jerry West.

Rafer Johnson running in 1960
Rafer Johnson in Rome in 1960.

As discus thrower Rink Babka, the discus thrower from USC was quoted as saying, “When I think of 1960 and hear people say Cassius Clay was Mr. Olympics and everyone went to see him – bullshit.”

But one person in particular found Clay to be a kind of kindred spirit, or rather an alter ego. Maraniss wrote touchingly about the relationship between 1960’s Greatest Athlete in the World, decathlon champion Rafer Johnson, and boxing’s self-proclaimed Greatest of All Time.

“He (Johnson) felt close to the young boxer from the first time they met at the Olympic Village in Rome. Months after they had won their gold medals, they toured the South together on a speaking tour of predominantly black colleges. They were roommates on the road and stayed up late at night as Clay told Johnson precisely how he planned to become an unforgettable character as well as the heavyweight champion of the world. Many of the cocky phrases and poems that Clay – and later Ali – brought to the world, he first tried out on Rafer Johnson in their hotel rooms. Johnson saved those discussions for posterity on a small tape recorder.

The friendship, for Johnson, was an attraction to an opposite, or a repressed part of self, and he was self-aware enough to appreciate it, saying of Cassius Clay: “I love the way he talked. He was just brash and challenged people, and he said it the way he felt it, and he talked about it. I am not that type of person. I carry it inside. I talk about it a little bit, but I don’t need to say everything. He seemed to need to say everything. He wanted to talk about the beginning, and how he was going to do it, and the end, how he was going to finish. I just couldn’t do that. That just wasn’t my makeup. But I loved him for being that kind of person. I loved him for that.”

Muhammad Ali and George Foreman in Zaire
1960 Olympian and gold medalist Muhammad Ali defeats 1968 Olympian and gold medalist George Foreman in the Rumble in the Jungle in Zaire, in 1974.

Clay won the gold medal in the light-heavyweight division at the Rome Olympics. He would go on to fame, recognition and notoriety four years later as Muhammad Ali. You can read all about that on the Internet, where Ali will indeed go down in history as the Greatest of All Time.

Muhammad Ali and Joe Frazier in The Thrilla in Manila
1960 Olympian and gold medalist Muhammad Ali defeats 1964 Olympian and gold medalist Joe Frazier in The Thrilla in Manila, in 1975.

1964 Tokyo Olympic Admission Ticket Front

I’ve got my ticket for the Tokyo Olympics!

It’s Gate L of the National Stadium, section 27, seat O-20. It’s a Class-3 ticket, which is not as good as Class 1 or Class-2, but it has a far better view than Class-4 or 5.

One problem. The National Stadium has been torn down. And the date of the ticket is Sunday, October 18, 1964.

Yes, in my occasional hunt for Olympic memorabilia, I purchased an original unused ticket from the XVIII Olympiad held in Tokyo nearly 52 years ago.

I love this piece of history, the red circle, followed by a blue circle and the runner icon which represents Athletics. The clock at the top shows the start time – the white circle with black hands indicating that this is the first time slot of the day, and that I would only be able to see the second time slot of the day if I had the relevant ticket with a black clock with white hands.

1964 Tokyo Olympic Admission Ticket Back
Back of the admission ticket

 

The stubs are serrated in logical fashion – the first stub removed at the gate, the second removed as you enter the section, leaving you with the seat number. The price on the ticket is JPY1,000, which at that time was priced at USD2.80 or GBP1.000. Better seats would have cost one to three thousand more yen, the cheaper ones 500 yen less.

But who cares, as long as you were in the National Stadium that day. What could I have seen with this ticket? While I am not sure what times of the day these events happened, I could possibly have witnessed:

It rained most of that day, as it did most of the Tokyo Olympics in 1964. But that Sunday at the National Stadium would have been an amazing day indeed!

Tokyo Olympic Admission Tickets
From the book, The Games of the XVIII Olympiad Tokyo 1964
Simmons Kelly Kurtz Laurie Rampling
Left to right, clockwise: Jean Simmons, Grace Kelly, Swoosie Kurtz, Charlotte Rampling, Hugh Laurie

These are famous actors and actresses of the silver and small screen. What do they all have in common?

  • Jean Simmons: scouted in 1945 in London, presumably after World War II, Simmons moved to Hollywood and began an acting career that made her one of the most famous faces in the world, starring in such films as The Actress, Guys and Dolls, The Big Country, and Spartacus.
  • Grace Kelly: an acting icon, Kelly became America’s modern-day princess when she famously married Prince Ranier of Monaco, after starring in such films as High Noon, Dial M for Murder, Rear Window, To Catch a Thief and High Society.
  • Swoosie Kurtz: Emmy Award winner and two-time Tony Award winner from Omaha, Nebraska, who is better known on American television programs Carol and Company, Sisters, and Mike and Molly.
  • Hugh Laurie, an Oxford, England native who rose to fame as a comedy duo called Fry and Laurie, with Stephen Fry, and became a household name in America in the hit drama series, House, M.D.
  • Charlotte Rampling, British siren who starred in such films as Georgy Girl, The Damned, The Night Porter, Stardust Memories and The Verdict. She was recently in the news for her controversial comments regarding Blacks and acting.

The answer is….their fathers were all successful Olympians!

Charles Simmons: was part of the British bronze-medal winning gymnastics team in the 1912 Olympics in Stockholm Sweden, and father of femme fatale, Jean Simmons.

John Kelly: 3-time gold medalist, two at the 1920 Antwerp Games in single scull and double sculls (rowing), and a gold in double sculls at the 1924 Paris Games, who was father of Princess Grace.

John B Kelly Sr
John B. Kelly

Frank Kurtz: a bronze medalist in the 1932 Los Angeles Games in the 10-meter platform dive, Kurtz was the father of Swoosie.

Frank Kurtz
Frank Kurtz and daughter, Swoosie

Ran Laurie: Like John Kelly, Ran Laurie was a rower who took gold in the coxless pairs at the 1948 London Games, whose partner on that gold-medal winning team was Jack Wilson. As mentioned above, Hugh Laurie starred in hit series, House, and coincidentally,

feral cat in rio
A napping stray cat on the Escadaria Selarón staircase

On September 12, 1964, a month prior to the opening of the 1964 Tokyo Olympics, the Mainichi Daily News published the last of a 15-part UPI series entitled, “Great Cities of the World”. The article was entitled “Rio: The City of Marching For Tomorrow”, a meaningless title really. The theme was a familiar one for emerging markets at the time: a fascinating city in a far-off land that was growing rapidly into prominence.

Below are a few of the highlights from that article about the city of Rio de Janeiro that provide us with hints to what has changed, and what has not over the past 52 years.

The Same

  • Corruption: “Rio is still Brazil’s center of political intrigue and corruption.” The article goes on to state that the laws are made in the recently established government seat, Brasilia, but that “the deals are made in elegant Copacabana Beach apartments owned by leading politicians, or by their mistresses, distant relatives or front men.” For sure, this is still true.
  • Industry: “Rio, outside the big coffee-and-automobile complex of Sao Paulo, has managed to win a positions in the textile, food processing and electronics industries.” Coffee and cars are still big exports for Brazil, as are textiles, electronics, aircraft, iron ore and orange juice.
  • Umbanda: “Umbanda claims 30,000 followers in Rio, but the signs would indicate more.” This uniquely Brazilian religion, a fusion of Roman Catholicism, African traditions, and indigenous American beliefs, is still a viable religion, with estimates of 400,000 followers in Brazil, with many of them likely in Rio.
  • Feral Cats: “No reformer has yet suggested doing away with Rio’s half-wild stray cats, numbering countless thousands, which dominate every park, alley and quiet street and no one is likely to attack them. A lot of Cariocas believe cats have ‘the souls of people.'” Rio, apparently, is still a cat haven.

 

Not the Same

  • Population: The population in 1964 was 3million. Today, Rio is creaking with a population over 11 million.
  • Maracana Stadium: Rio still goes crazy for soccer and plays big games in the Maracana Stadium. However, back in 1964, the stadium held an astounding 230,000 people. After the stadium was renovated and re-opened in 2013, it now seats 78,000.
  • Guanabara Bay: “The sparkling blue beauty of Guanabara Bay…”: That certainly isn’t a phrase bandied about these days.

 

guanabara bay pollution
Guanabara Bay

Always

Fun in the Face of Solemnity and Challenge: As was true in 1964, it is still true today: the symbol of devout Catholic belief, Christ the Redeemer, is seen as a symbol of faith and peace, and at the same time, an expression of sweet cynicism. As the article stated, “‘He’s not giving His blessings,’ Cariocas like to wisecrack. ‘He is shrugging His shoulders.'”

christ the redeemer