Doraemon

Recalling the Pitch: The Making of the Handover from Rio to Tokyo

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For those of us in Japan, now thinking of how we are going to get ready for Tokyo 2020, the handover ceremony from Rio to Tokyo still resonates.

For eight minutes at the end of the Rio Olympics, Japan was given the spotlight. And the light shone brightly on Japan’s technology, fashion, arts, children and of course, Tokyo. They even made the solemn national anthem somewhat modern and uplifting with the stunning focus on the hi-no-maru, the red circle on white that symbolically represents the country.

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Tokyo2020 recently shared a video of this ceremony’s production, which is fascinating. These are the kinds of intense, complex projects that I would absolutely love to be a part of.

Global marketing and advertising powerhouse, Dentsu, was hired to create the closing handover ceremonies for Tokyo2020 for both the Rio Olympics and Rio Paralympics. Dentsu was paid JPY1.2 billion (USD12 million) to produce these segments, and of the big decisions they made was to include globally reknown cartoon characters: Doraemon and Super Mario.

Clearly, the transformation of Prime Minister Shinzo Abe into Super Mario and back again was the highlight of the handover ceremony. And interestingly, Nintendo is reported to have paid nothing to have one of its characters be front and center.

Four more years to go. So much to do, so little time.

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“See You in Tokyo!”: Japan’s Invitation to the World in 2020

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The countdown to Tokyo 2020 begins!

The Rio Olympics are over, the Olympic flame extinguished. But before the final lights of the closing ceremony dimmed, Japan sent the world an invitation. After the traditional handover of the Olympic flag from the mayor of Rio to the governor of Tokyo, Japan gave the world a sneak peek, showing why everyone should be excited about coming to Tokyo in 2020, July 24 to August 9. The closing ceremony is an opportunity for the host of the next Olympics to whet the appetite of Olympians, wannabes and sports fans alike. And Japan did not disappoint.

The show at the end of the Rio Olympics closing ceremony was hippy, cutie, techie, sexy, targeting the hippocampus of youth the world over fascinated with Japan, it’s machines, its pop music, it’s kulture of kawaii.

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An introductory video took us on a jazzy tour of Tokyo, starting us off at the famed zebra crossing in Shibuya. We see the red Super Komachi bullet train which harkens back to the first bullet train introduced 9 days before the start of the 1964 Tokyo Olympics. We see the Sky Tree, Tokyo’s newer, bigger tower, although it can never replace the iconic Tokyo Tower, built just prior to the 64 Games. We see Pacman, Doraemon and Hello Kitty, and athletes lined up in profile, reminiscent of the famous athlete posters designed by Yusaku Kamekura for the 1964 Games.

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And we see Japan Prime Minister, Shinzo Abe, in a car, in a hurry to get from Tokyo to Rio. He can’t get there in seconds….unless of course, he turns in to Super Mario, who ends up taking a plunge down an animated tunnel, landing on the other side of the world in Rio. Abe likely had to be heavily convinced, or plied with much alcohol, to appear in a Super Mario costume in the middle of Maracana Stadium. But he did, figuring that if the Queen of England didn’t mind being parodied for the London Olympics opening ceremonies, then maybe he shouldn’t either.

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Yes, that’s Prime Minister Shinzo Abe, making sure he’s seen in a Super Mario costume for as little time as possible.

The video was the prelude to a display of art, dance and technology that was both precise and frenetic, ending in a Tokyo tableau, framed by, what else, that unmistakable silhouette of Mount Fuji. At show’s end, Prime Minister said, “See you in Tokyo!”

So, will we see you in Tokyo? We certainly hope so!

Watch the video here.

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2020 Tokyo Olympics Predicted in Post-Apocalyptic Japanese Anime Classic: Akira

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In 1988, a nuclear explosion destroyed Tokyo sparking World War III. That was the alternative universe of Katsuhiro Otomo, who co-wrote the famed manga “Akira“, as well as directed the cult anime classic by the same name.

Otomo established this dystopian vision of the future in 2019, and quite coincidentally, made the Olympics a part of the storyline. The image below shows that only 147 days remain before the opening of the 30th Tokyo Olympiad.

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The next image is of the “Neo-Tokyo Olympic Stadium” which is under construction. According to this site, the stadium is actually the secret seat of the military where covert operations were taking place, including where Akira, a person who possesses extraordinary and potentially destructive psychic capabilities. Thus the stadium becomes, in the film, the staging area for the final conflict between the film’s protagonists, Tetsuo Shima and Shotaro Kaneda, and Akira’s awakening.

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And if you have read this far, you may want to see this mash-up between Akira and Doraemon. As the creator of the video below explains according to this site, Doraemon was named as a special ambassador to the 2020 Tokyo Olympics, and Akira predicted the Tokyo Games in 2020.

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