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There be gold in them thar phones!

If you’re living in Japan, and you buy smartphones like you buy a fashionable spring jacket, then you’ve got a bunch of phones in your cabinet that are just gathering dust.

Tokyo2020 wants your phone! Starting April, Japan telecommunications conglomerate, NTT Docomo, will set up collection boxes in over 2,400 NTT Docomo stores across Japan. Additionally, the Japan Environmental Sanitation Center, will also set up collection centers to collect old PCs, tablets, wearables, monitors, and other electronic devices that can be mined for metals.

The goal is to collect 8 tons of metal, which will yield 2 tons of gold, silver and bronze, and eventually result in the production of 5,000 medals for winners in the Tokyo 2020 Olympic and Paralympic Games.

Said Japanese gymnast Kohei Uchimura of this initiative, “computers and smart phones have become useful tools. However, I think it is wasteful to discard devices every time there is a technological advance and new models appear. Tokyo 2020 Olympic and Paralympic medals will be made out of people’s thoughts and appreciation for avoiding waste. I think there is an important message in this for future generations.”

Sustainability will be a key theme of Tokyo2020. And my hope and expectation is that Tokyo2020 will be a shining model of how to present the Olympics, as it was in 1964. Tokyo2020 will stand in stark contrast to past Olympics.

For example, there are already signs of decay in Rio de Janeiro as venues used for the 2016 Rio Olympics have been abandoned. This is an oft-told tale, with plenty of photographic evidence of waste from past Olympics. Only six months later, the main venue for the Rio Olympics is an empty, pilfered and unused shell of a stadium.

The IOC knows its reputation and perhaps its long-term survival are dependent upon making the Olympics more in line with the host country’s economic plans and means, and more conscious of its obligations to be more socially tolerant and more purposeful in driving sustainability.

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Kohei Uchimura’s next gold medal might be made from recycled smartphones

Since its inception in 2014, IOC President, Thomas Bach, has driven home the 40 tenets of his vision – The Olympic 2020 Agenda – a list of priorities, principles and actions that will guide the IOC in the coming years. Some of the hopes is to help ensure that host cities do not end up with an overly burdensome budget to hold the Games, to make the bidding process less complicated and less expensive, to ensure non-discrimination on the basis of sexual orientation, and to drive greater sustainability.

The IOC has been working closely with Tokyo2020 to bring its operational budget down from USD30 billion, which is four times the budget put forth in the 2013 bid for 2020. The current goal is to get the budget down to under USD20 billion, which is far under Sochi’s USD50 billion spend, Beijing’s USD40 billion spend, and more in line with London’s USD20 billion spend. I believe that Tokyo Governor Yuriko Koike is making an honest attempt to drive the budget down, as well as create a legacy of sustainability and inclusiveness in Japan.

If you’re in Japan, you too can help! Look for your old smartphones, and the signs at NTT Docomo. Donate a phone, and ensure that a piece of your property becomes a piece of the winning medal for Olympians in 2020.

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Kasumigaseki Country Club in Kawagoe City, Japan. (Photo by Streeter Lecka/Getty Images)

“The enjoyment of the rights and freedoms set forth in this Olympic Charter shall be secured without discrimination of any kind, such as race, colour, sex, sexual orientation, language, religion, political or other opinion, national or social origin, property, birth or other status.” – Principle 6 of the Olympic Charter

Principle 6 was challenged by Russia in the lead up to the 2014 Sochi Winter Olympics when:

  • a Russian judge would not allow construction of a Pride House, which is where athletes who are lesbian, gay, bisexual or transgender (LGBT) can gather during an Olympic Games, and
  • a law was passed that banned “propaganda of non-traditional sexual relationships” among minors, which was perceived to outlaw any reference to LGBT.

The associated homophobic violence in Russia and the uproar in media outside of Russia left the IOC wondering what they could do to give teeth to Principle 6. But it’s likely they only really started considering the seriousness of the situation when a group of over 50 current and former Olympians banded together to start a campaign asking the Russian government to reconsider the law on “gay propaganda”. They called this campaign, the Principle 6 Campaign.

The IOC got the message. According to The Guardian, the IOC established a new clause to the host city contract. So when a city bids for an Olympic Games, their bid mush show they are complying with this clause: “Any form of discrimination with regard to a country or a person on grounds of race, religion, politics, gender or otherwise is incompatible with belonging to the Olympic movement.”

Perhaps unfortunately, the host city contract did not have these “teeth” in 2007 when Sochi won the bid for 2014. But any city wanting to bid in the future have to show their country is not blatantly exercising discrimination.

Japan is not a country that blatantly discriminates. While it is considered one of the most meritocratic countries in the world, there are times when non-Japanese have various cultural or legal issues, or females wonder whether they are getting treated fairly. But it is subtle and discussion today is more common and open on the issues and how to improve them.

Which brings us to golf.

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Tokyo governor Yuriko Koike, has asked the proposed course for the golf tournament at the 2020 Olympics, Kasumigaseki Country Club, to admit women members Credit: Aflo/REX/Shutterstock

For the first time in history, Tokyo has a female governor, Yuriko Koike. In addition to taking a microscope to the ballooning Tokyo2020 budget, she poked the ribs of an organization that does not allow women to enjoy full membership – the Kasumigaseki Country Club. Under ordinary circumstances, it is unlikely that a governor would want to take on a private association over female membership as a top ten priority. But Japan will be hosting the 2020 Summer Games, and Kasumigaeki CC is slated to be the venue for golf. Suddenly, the country club became an easy target.

Why?

Because the governor can exercise what is known in Japan as “gai-atsu”, or the tactic of