In contrast to the madness for the 2020 Tokyo Olympics, the process to apply for paralympic tickets was a piece of cake.
Three days after the start of the lottery registration (August 22), I logged in to the tickets.tokyo2020.org site, selected events I was interested in, pushed a few more buttons and was done. There was no phone verification required as was the case in the 2020 Olympic ticket lottery.
No fuss, no muss.
If you’re Japanese or living in Japan, and want to experience part two of the greatest sporting event in the world in 2020, then go to this link, and start putting events in your cart. The lottery application process continues until September 9, 2019. Go to this link for ticket pricing. The prices are considerably lower than the 2020 Olympic tickets.
If you’re in Japan in 2020, this is perhaps, a once in a lifetime chance. Don’t miss it!
Why the massive demand for tickets for these games? Did you expect it?
Personally, I didn’t expect the massive demand we saw in the ticket lottery the organizing committee held in May. My only experience for buying Olympic tickets was PyeongChang, which was pretty easy. I thought that if I applied for the most expensive tickets for 2020, I’d have a good chance of getting the tickets I wanted. But that clearly wasn’t the case. Over 3 million tickets were sold, but I got nothing.
The high demand appeared to surprise everyone, Japanese and non-Japanese alike.
To be honest, many people I’ve talked with had the impression that the Japanese in general were blasé about the upcoming Tokyo Olympics. Foreigners often told me that the Japanese didn’t seem to be excited, even now as we approach a year out.
But in hindsight, that perception may be due to a cultural tendency for Japanese to be more measured in their demeanor, towards anything.
For example, when global multi-nationals measure employee engagement in an annual survey, Japan often scores the lowest of all the countries. It may not be because the engagement or morale levels are low in Japan. It could be because Japan will commonly respond to questions on a 5-point scale with the middle rating of 3. Such a tendency will result in a lower overall score compared to other cultures which score more easily to the edges. Tending to ratings of 3 doesn’t mean the Japanese aren’t happy. They may in fact be simply defaulting to a cultural norm of restraint.
And that passion will continue to grow since entering a cycle of three consecutive Olympiads in Asia: PyeongChang, Tokyo and Beijing. The ability to watch events in their own time zone has had an impact on the Japanese. Dentsu reported that the percentage of Japanese who watched the Olympics grew considerably from the 2016 Rio Summer Olympics to the 2018 PyeongChang Winter Olympics.
Dentsu also reported a significant rise in “pride as a Japanese” from the 2016 to the 2018 Olympics, which may be due to a growing belief that Japanese talent is rising, boding well for hometown success in 2020.
As we approach the 2020 Tokyo Olympics, the international sports federations are more frequently holding world championships in Japan, and the national teams of all the Olympic sports are making trips for look-and-see tours and training camps. Thus the number of opportunities for Japanese across the country to see their current and emerging heroes has increased dramatically, not just in the traditionally popular sports of swimming, wrestling, gymnastics and volleyball, but also in the increasingly popular sports of table tennis, basketball, badminton and sports climbing.
As for scandals, perhaps people feel such practices are the norm in today’s world, that the limited facts available regarding the Black Tidings payment do not make for a definitive case, and thus the stench of scandal may not be so distinct. Besides, the head of the JOC took responsibility by stepping down so the party could go on.
The whiff of scandal, it appears, was only that. A whiff. The Japanese are smelling something else in the air – smells like….victory.
I felt terrible. Crestfallen. Could not really focus on work when I got the email from Tokyo2020.
Thank you for your interest in purchasing Tokyo 2020 tickets.
The demand for tickets was incredibly high, and unfortunately, you were not awarded any of the tickets you requested in the lottery.
As a resident of Japan, I was able to register for a lottery that gave me a chance to buy tickets to events of my choice…an opportunity that up to 85 million other people in Japan also took up.
In an interview with the hosts of the podcast Olympic Fever, Ken Hanscom, the chief operating officer of TicketManager in the United States, explained why I was left brooding all day June 20.
This lottery has been extremely successful. At the close of the lottery, seven and a half million registered for what is really a total of 7.8 million tickets in its entirety. So Tokyo 2020 is already super popular.
The way I look at Tokyo is, it will be in my opinion the highest demand Olympics of all time. It could be the highest demand event of all time.
Of course, that is fantastic news for Japan (and the IOC) – Tokyo 2020 will be a hit! But I was still left wondering if the only way I’m going to see the Tokyo Olympics is from my living room a few kilometers away from the Olympic venues.
But later in the podcast, Hanscom provided some additional context on the lottery in Japan that ran from May 9 to 28, which gave me hope.
We’re talking about requests for 85 million tickets when there is only 3.5 million that are going to be granted as a part of this lottery process. Roughly 90% of people making requests are not going to receive any tickets, assuming everything is similar to London. So they’re only making a sub-set of these tickets available.
In other words, a relatively small percentage of the overall ticket numbers were made available in this lottery in Japan. This is just the beginning of the ticket sales process, which he said will continue in earnest in the opening months of 2020. And more significantly to me, Hanscom said that 75% of all tickets are made available to those in Japan.
For those outside of Japan, Hanscom explained that most other countries will have their own official re-seller and that there were about 8 to 10 authorized sellers of Olympic tickets around the world, including such companies as Kingdom Sports, CoSport, and Cartan.
Hanscom explained that that each country gets an allotment of tickets based on historical allotment numbers and number of participating athletes, for example, and that those tickets can be purchased only through the authorized seller for their country. The exception is in Europe, where a person living in France, for example, can buy tickets in France, or in Germany or in any other country that is under the European directive.
If tickets are not selling in certain countries, Tokyo 2020 has the right to take back those unsold tickets and re-sell them, or sell them on behalf of that country. But as Hanscom pointed out, this is unlikely for Tokyo2020, which is going to be a must-see Games.
Scalping will be illegal, as Japan enacted a ticket scalping law ahead of the 2019 Rugby World Cup and the 2020 Tokyo Olympics. So for those in Japan, Tokyo 2020 will make a re-sale site available for those people who are not able to use their tickets, in order to offer their tickets to the public at face value.
Hanscom tells those of us who did not land tickets in the lottery to stay positive, that there will be other opportunities.
Tickets are released in blocs over time, so if you miss out on one or two of these opportunities, you’re going to continue to have opportunities next year if you are very diligent, and you put a lot of hard work in. You are going to be able to get a lot of the tickets you want from the market.