These are comments from Toshiya Kakiuchi, the president of Mirairo, a universal design consultancy based in Tokyo, who gave a talk on June 28, 2021 at Mirairo House. Relegated to a wheelchair since elementary school, Kakiuchi started Mirairo at  the age of 21 in 2010.

Today, Mirairo provides consulting services to some of the biggest names in the Japanese corporate world, with a strong focus on marketing research relevant to disabled consumers.

 

When Tokyo won the bid for the 2020 Olympics, a lot changed.

The Tokyo Metro and Toei Subway systems had wheelchair accessible elevators in 70% of all stations in 2014. It is now up to 95.3%. There are now maps available online that provide a lot of details about locations in Tokyo that are or are not barrier free. I can see a lot of TV commercials and programs that feature disabled people.

In 2013, companies didn’t know how to cater to the disabled. We have taught them about universal design. We helped them understand by experiencing what it is like to be disabled. The awareness of the need to be barrier free has grown, and many now realize we need to design products and services without creating barriers.

In some ways, the pandemic has helped improve understanding of the disabled. Because COVID has changed the way we work, I no longer have to apologize for teleworking. But there is a bigger issue. The need for social distance has meant the number of people visible on the streets has decreased significantly, including the disabled. The problem is, the less frequently society sees the disabled out and about, the less society may care about the disabled.

There still a lot to do, but Japan has changed since 2013. People’s attitude towards me has changed. I think that is because of Tokyo’s drive to become barrier free before the start of Tokyo2020.

 

Kakiuchi gave these comments on Monday, June 28, 2021 at Mirairo House, an area on the 5th floor of Marui Department Store in Kinshicho, Tokyo managed by Mirairo.

Mirairo House is dedicated to providing space for providers to market products and services to the disabled, and hopefully sparking greater innovation among their business partners.