Penn Alumni at Meji Jingu_25Nov_8
On a tour of Meiji Shrine.

 

I have lived in Japan for over 16 years, and I still have so much to learn – what an amazing people, history and culture. I hope an article or two in this list give you some insight into Japan.

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Ted Mittet surrendering his American team’s cowboy hat, gifted by President Johnson to the male Olympians
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Japan's Women's Volleyball team victorious 1964_Bi to Chikara
Japan’s Women’s Volleyball team victorious from the book, Bi to Chikara

As I drive towards the first draft of my book on the 1964 Tokyo Olympics, I wrote extensively on some of the greatest as well as some of the lesser known dramas of those Games, some of these based on interviews I’ve had with Olympians. Interviewing Olympians, as well as reading about them, has been such an inspiration to me. I hope they are to you too.

 

Billy Mills at Haskell Institute
Billy Mills at Haskell Institute, from the collection of Billy Mills.

 

Operation Christmas Message

Over 200,000 people have been killed during an ongoing conflict in Colombia that pits the government, paramilitary groups and crime organizations against left-wing groups as FARC (Revolutionary Armed Forces of Columbia) and ELN (The National Liberation Army). For over fifty years, guerillas hiding deep in the jungle have been playing a deadly cat-and-mouse game, and the government has tried everything to bring them out of the jungles and send them home to their families.

They have even tried an advertising campaign, the likes of which you might see in a mall or on YouTube, to market a company or its products. In this case, the campaign has been powerfully effective.

The goal has been to get FARC and ELN guerrillas to demobilize, and thus weaken the guerrilla bands. The appeal has been to their hearts. And what better way to appeal to the hearts of Colombians is through Christmas and soccer. As explained in this December 11, 2016 60 Minutes report, the Colombian military hired a creative ad executive named Jose Miguel Sokoloff in 2006 to create a campaign that would convince members of FARC to go home.

On December 10, 2010, the military and Sokkoloff launched an advertising campaign called “Operation Christmas,” in which 9 very tall trees were decorated with lights that would only turn on if the motion-detection sensor noticed movement in that area. So if a FARC guerilla walked by one of those designated trees, it would light up like the proverbial Christmas Tree. At the same time, another light would shine on a sign that read:

If Christmas can come to the jungle, you can come home. Demobilize. At Christmas, everything is possible.

As Sokoloff explained in 60 Minutes, “What we did was try to make coming back home for Christmas an important thing. And we knew that if we put up these Christmas trees with that sign up there, we would touch the hearts of the guerrillas, ‘cause my heart was touched. And they went and they did it.”

The result of that campaign was that over 300 guerillas, about 5% of the total, left the jungle and surrendered.

The following year, the Colombian military staged “Operation Rivers of Light,” another campaign to reach further into the jungle by floating plastic balls that contained messages and gifts to the guerillas. They also lit up with soft purple light, to send another powerful message of peace and beauty into the heart of the jungle. Some 7,000 of those balls resulted in the demobilization of another 180 guerillas.

Another campaign was also launched in 2011, in conjunction with the 2011 FIFA U-20 World Cup, which happened to be hosted by Colombia from July 29 to August 20. As Sokoloff said, football moves this country. Football is our passion.” So during this campaign, soldiers had thousands of soccer balls signed by players and celebrities and fans. Theses balls – all with a sticker saying “Demobilize. Let’s play again” – were thrown from helicopters into the jungle, resulting in another wave of guerillas leaving the jungle.

Sokoloff claims that over eight years of this campaign, 18,000 guerillas have come home, and got FARC to the bargaining table.

Still FARC and ELN fight for survival in the jungles, soldiers and guerillas die. But still negotiations continue as the government and FARC look to find peace.

Perhaps it will be quiet today in Colombia, for it is Christmas, and family calls.

If you’re flying in and out of Haneda Airport from January 9, 2018, you may be surprised to see a new team on hand to assist you. The team will be made up of seven robots designed to assist staff and visitors at the busy domestic and international airport, located very near the central part of Tokyo.

Robots will be there to provide information, offer interpretation into four different languages or carry your bags, for example. When you’re at Haneda in January, you’ll see a C-3PO ancestor, the”EMIEW3″ robot, which is less than a meter tall and can provide you with information in English and Japanese.

 

Robots at Haneda 2
The EMIEW3

 

With the number of foreign visitors to Japan climbing rapidly – the total number of visitors to Japan exceeding 24 million this year – combined with a tight labor market, Haneda officials realize that they will need robots to increase productivity and meet the needs of travelers. Additionally, there is a pride associated with showing the world during the Tokyo2020 Olympics that Japan is cutting edge.

As Yutaka Kuratomi, a representative from the Japan Airport Terminal, said in this article, “We want foreign tourists to think that the Japanese people are cool when they come here.”

Akwasi Frimpong

He slept on the ground of his crowded home as a child, his grandmother working hard to get food on the table for nine grandchildren. Akwasi Frimpong grew up in a village called Kumasi in the Republic of Ghana, and while he aspired to a better life, he probably had no thought of becoming an Olympian in the speed sliding sport of skeleton.

Skeleton Olympic champions have emerged from only 8 countries in the world, including the US, Great Britain, Canada, Russia and Switzerland. Certainly, running full speed into an icy track of twists and turns, head first on a tiny sled, is not the first thing 99.99999% of the world’s population would try to do, let alone think, particularly in a country where the coldest it gets is about19 degrees Celsius.

And yet Frimpong defied the considerable odds, and has put himself in a position to become Ghana’s first ever Winter Olympian representing his country at the 2018 PyeongChang Olympics in the skeleton competition. To become an Olympian, he has to qualify at the skeleton world cup in mid-January of 2018 by getting into the Top 60 in the world. If he does, he’s going to South Korea.

Perhaps Frimpong’s first big break was leaving Ghana at the age of 8, and move to the Netherlands where his mother had emigrated to. In a more developed economy with more opportunities, Frimpong was shaped by his coach at his junior high school into a track star.

His second big break was having Sammy Monsels as his junior high school coach, a man who competed as a sprinter at the 1972 and 1976 Summer Olympics. According to this article on Olympic.org, Monsels created a vision for Frimpong.

“It was Sammy who really instilled the dream of the Olympics in me. Within two months, I went to the Dutch Junior Indoor Championships and missed out on the 60m final by 0.01 seconds. That summer, I missed out on the 100m final, again by 0.01 seconds… I asked my coach what I needed to do to become a gold medalist. He spoke to me about self-discipline and it all started from there.

Frimpong went on to become the 200 meter Dutch junior champion. But because he was still an illegal alien, he could not benefit from any international competition. What if immigration would not let him back into the country? Competing overseas was too big a risk. And his illegal status stopped him from asking to enter any high school. Fortunately, there existed an institution that looked beyond Frimpong’s legal status – the Johan Cruyff Institute. Named after Holland’s (and the world’s) most famous soccer player, Johan Cruyff, this school is designed to develop the abilities of students, athletes as well as business professionals.

Frimpong’s third break was to have a neighbor who cared. The neighbor was a writer, and she wrote so persuasively, even explaining Frimpong’s illegal status, that the Johan Cruyff College took a chance on the Ghanaian. Frimpong enter the school and earned his school’s international student of the year award. The award was to be presented in Barcelona, Spain, but because Frimpong was too scared to leave the country, Johan Cruyff himself flew to Holland just to present the award to Frimpong.

Eventually, in 2008, at the age of 22, Frimpong became a Dutch citizen. He got an athletic scholarship to study in America at Utah Valley University, and dreamed of making the Netherlands track team for the 2012 London Games. But he was not able to qualify, hampered by an injury.

Entering the second half of his 20s, his dreams of running track in the Olympics was fading. But he got a visit from the Dutch bobsleigh team, and was asked to try out as their brakeman for a World Cup race in Utah. Frimpong showed enough promise that he progressed to make the Netherlands national bobsleigh team. Unfortunately, his results were just under the cut, and Frimpong missed out on the 2014 Sochi Winter Olympics.

At the age of 28, failing to make both a Summer Olympics and a Winter Olympics, Frimpong could have ended his pursuit of an Olympic Games. And that’s when he discovered skeleton. And for some reason, this sport clicked.

I set myself the goal of becoming the first African to win a medal in Winter Olympic history. I knew it would take me four to six years to become really good, so initially my target was the 2022 Games. But when I started racing in 2016, I surprised myself. A lot of coaches said that I was sliding like someone who had been doing the sport for several years.

And so Frimpong is at the door of his long journey to make the Olympics. If he does qualify for the 2018 PyeongChang Olympics, he will be first black skeleton athlete in Olympic history.

 

Note on February 2, 2018: On January 15, 2018, he got his wish and is headed for the Olympics.

The above is a great video explanation of the venues of the 2018 PyeongChang Olympics. Below are a few of the fun facts I like.

The Impermanence of the Olympic Stadium: The PyeongChang Olympic Stadium, which will house 55,000 people (including me) is a temporary structure. After the Games, it will be dismantled. Apparently, the 1992 Albertville Winter Games were the first to decide that taking care of a Winter White Elephant was simply not smart economics, and the organizers of the PyeongChang Olympics thought similarly.

2018 pyeongchang olympic stadium
2018 PyeongChang Olympic Stadium

Winter and Summer Fun: The Alpensia Ski Jumping Center in the Taeback mountain range was originally planned as the site for the opening and closing ceremonies. Instead it will be host to ski jumping and the Nordic combined events in February. What’s interesting is that the landing area for ski jumping is about 100 meters, so the organizers thought that the space could be converted into a football stadium, seating 11,000, for the summer months.

Alpensia ski jumping and football pitch
The Alpensia Ski Jumping Center

Remember 2018: The Alpensia Sliding Center, which will house 7000 spectators to watch the bobsleigh, luge and skeleton competitions, has a snaking track that runs exactly 2,018 meters, so bobslieghers will never forget the year they glided to glory in South Korea.

눈내린 동계올림픽 슬라이딩센터
Alpensia Sliding Center

Desecration or Modernization: The Jeongseon Alpine Center is a series of new ski routes and structures built on previously virgin forest ranges on Mount Gariwang. As is explained in the video, this area was one of the few areas that could fulfill a requirement of a slope that had a virtual drop of 800 meters, and so the Korean Forest Ministry okayed the opening up of the 500-year old protected forest that is now the site of the alpine events. This development has been the object of ongoing protests regarding the sites impact on the environment, among other things.

Jeongseon Alpine Center

Geesink vs Kaminaga 2_Tokyo Olympics Special Issue_Kokusai Johosha
From the book, “Tokyo Olympics Special Issue_Kokusai Johosha”

それは1964年10月23日だった。

日本武道館は多くの人でごった返していた。しかしそこに漂っていたのは、諦めにも似た空気だった。東京オリンピック閉幕前日の事だった。

3人の柔道家・中谷 雄英、岡野 功、猪熊 功が3日ほど前に3階級で金メダルを獲得していたにも関わらず、今回、無差別級日本代表・神永 昭夫が、果たしてオランダ代表アントン・ヘーシンクを倒せるのか否か、それは半信半疑といったところだった。

なぜなら、ヘーシンクは1961年の世界大会で、日本人以外の選手として初めて優勝を果たし、世界を驚かせた人物だ。もっと言ってしまえば、ヘーシンクは予選ですでに神永に勝利している。日本中が予想を覆す大勝利を期待する一方、観衆が出来る事と言えば、体重120kg・身長2mを優に超す巨人と、体重102kg・身長180cmの日本人が、横に並んでいるのを見つめる事だけだった。そしてその武道館で、天皇皇后両陛下もご観覧されていた。

真の柔道家なら分かることであるが、柔道において、勝つためには体格よりも技、バランスそして筋肉の整合がより大事になってくる。しかしそうは言っても、多くの観衆は大きくて強靭な外国人選手が勝つのだろうと思っていた。それはまるで、大きく屈強なアメリカ軍とその同盟軍が、太平洋戦争で大日本帝国軍を打ち破ったのと同じことであろうと。

事実、ヘーシンクはいともたやすく神永を破り、日本中を落胆させた。

そして同じく10月23日の夕暮れ時、神永が敗北した日本武道館から13キロ南西に離れた駒沢オリンピック公園総合運動場体育館では、日本女子バレーボールチームが決勝戦に向けて準備を進めていた。彼女らもまた、大きく屈強なソビエト連邦代表の選手達に立ち向かわなければならなかった。

しかしこの場所で漂っていたのは、東洋の魔女ならきっとソビエト連邦チームを打ち負かしてくれる、そんな人々の思いであった。事実、1962年モスクワで行われた世界大会では、日本代表は窮地に追い込まれながらも勝利を収めている。それもあってか、その金曜日の夜、4つの局が試合放送する中、全日本国民と言っても過言ではない程の人たちがテレビの前にかじりつき、勝利の歓喜に沸く瞬間を、いまかいまかと待ちわびていた。

とはいえ、へーシングが神永を畳に沈めばかりで、それは同時に、数あるオリンピック競技の中で、唯一日本のお家芸である柔道で金メダルを独占するという願いも、同時に沈められたばかりであった。私たちはまだ強くないのか、いやいや、十分強いはずだ、、、多くの人が自問自答したことだろう。

女子バレーボール監督大松 博文は、この挑戦を受け入れ、数年をかけて、選手達の体格故の弱点や強さスピードを如何に補うかに取り組み、そして難易度の高い技の習得や根性を選手たちにたたきこんだ。そして日本代表は、ソビエト連邦代表にストレートで勝利し、ようやく日本国中が安堵と歓喜に満ち溢れた。15-11,15-8,そして一進一退の攻防の末、15-13で最終セットを奪取した。

Japan's Women's Volleyball team victorious 1964_Bi to Chikara
Japan’s Women’s Volleyball team victorious from the book, Bi to Chikara

そしてその金曜日の夜、2週間に及んだ東京オリンピック閉会式前夜、小柄の日本人女性たちが遥かに大きいソビエト連邦代表に勝利した事で、彼女たちの国がいかに認められ、そして尊敬に値するのかを世界に示す事となった。

神永の敗北が未だ心を痛めるも、インドネシアのボイコットを遺憾に思うも、北朝鮮が去ってしまっても、そしてもしかすると、太平洋戦争に敗戦し、あの日玉音放送から流れ出た恥辱のようなものも、決勝戦で最後のボールがコートに落ちた瞬間、きれいに洗い流されたのかもしれない 

その日、日本は生まれ変わった。若く、自信にあふれ、世界を牽引できる国として。

 

For English version of October 23, 1964: How Judo and Volleyball Transfixed and Transformed Japan within the Span of a Few Hours.

僕が若く、今よりずっと若かった頃は

誰かの助けを必要とする事なんて何もなかった

でもいつしかそんな日々は流れ、僕は自信を失ってしまった

気が付けば僕の考えは変わり、そしてその扉を開けたんだ

Help! By John Lennon and Paul McCartney

 

1964年、日本は若かった。今よりも遥かに若かった。活気に溢れ、建物は新しく、近代的な国。世界がオリンピックを通して目にする事になるその国は、友好的で誇り高く、思いやりがあり、高い技術力を持ち、そして陽気であった。

1964年、ザ・ビートルズはアメリカを席巻する。彼らの前途は、そしてどこまでも続くその成功は、誰からの助けも必要としていなかった。彼らの記者会見からもわかる事がだが、彼らの宿泊先での悪ふざけ、エド・サリバンショーへの出演や、ワシントンDC・フロリダへの旅といったリバプールから来たこの4人の若者は、アメリカ人が一緒に街へ繰り出したいと願う友の様な存在であった。ロン・ハワード監督の映画、「The Eight days a Week」に映るのは、ジョン、ジョージ、ポール、そしてリンゴの4人が、共に過ごす時間を心から楽しんでいる姿である。

the-beatles-landing-at-haneda
The Beatles Landing at Haneda Airport

 

私がこの映画を観たのは、つい先週の事だ。その映画が良作なのか駄作なのかはさておき、ハワード監督はザ・ビートルズとその音楽に徹底的にこだわっていた。筋金入りのビートルズファンとしてみれば、鑑賞中は終始顔がほころんでしまう。作品の中で、活動の前半期にあたる1964年に焦点をあてた辺りは、彼らの愉快さをそのまま体現させたようなザ・ビートルズのポートレートとなっている。

ザ・ビートルズは、なにもアメリカでだけ時間を費やしていたわけではない。結論から言うと、彼らが交わしたレコード契約の報酬は決して十分なものではなく、自らツアーに出て、彼らが本来受け取るに相応しい金額を、自分達で稼がなければならなかった。1964年2月、彼らはアメリカで初公演を行い、その年の半ばには、デンマーク、オランダ、香港、オーストラリア、そしてニュージーランドを巡る27日間のツアーを開催。このツアーで彼らは計37公演を行った。そして8月にはアメリカに戻り、23都市30公演を決行。彼らは行く先々で、ファンに揉みくちゃにされるのである。

 

 the-beatles-ascending-the-stage-at-the-budokan

 著明な作家マルコム・グラッドウェルは、ロン・フォワード監督の作品の中で、ザ・ビートルズとは、この才能あふれる4人の人気が、新しいグローバルな10代文化の波に乗って起こした社会現象であると話している。1964年の10月、世界中のオリンピック選手が東京に集結した際、そのほとんどの選手が10代またはそれに近い年齢層であったため、ザ・ビートルズを知っているのはもちろんの事、彼らの歌もよく歌われていた。

 1964年、ブルガリアの走り幅跳び選手として東京オリンピックに参加していたダイアナ・ヨーゴバは、私に宛てた手紙の中でこう話している。きつい練習の合間に取る休憩時、彼女は女子寮の中にあったミュージックホールへ行き、好きな音楽を聴いた。彼女のお気に入りの一つが「With the Beatles」というアルバムで、これは1963年11月に発売されたものであった。傍らで行われている生け花レッスンを横目で見ながら、そこから漂う花の香りを楽しみつつ、彼女はお気に入りの曲を聴いた。All My Loving, Please Mister Postman, Hold me Tight, I Wanna Be Your Man.

 アダ・コック、オランダの水泳選手で1964年東京オリンピック100mバタフライと4×100mメドレーにて、銀メダルを2つ獲得した選手だが、彼女もまたビートルズファンの一人である。女子寮で彼女が私に話したのは、オランダ代表選手とオーストラリア代表選手は、メダルを獲得した際に、とりわけ騒々しいパーティーを開いていたそうだ。彼らはビートルズを歌いながら、夜通し祝っていたという。

 しかしだ・・・いつまでもいいことばかりではない・・・。

 1964年の東京オリンピックは、最後の純真な大会だと考えられている。最後の清廉潔白なるオリンピック。警備が最重要課題に上がる事もなければ、ドーピングが流行っていたわけでもない。スポンサーへのワイロの支払が、堂々と行われていたわけではない。皆が楽しい時間を過ごしていた。

 しかし地政学的な情勢が、そして社会の奥底でうごめく何かが、少しずつ明るみになろうとしていた。1968年メキシコオリンピックで、開会式直前に犠牲者数百人にも及ぶ大虐殺が行われ、1972年ミュンヘンオリンピックの選手村では、パレスチナのテロリストによって、11人のイスラエル人が殺害されている。世界はオリンピックを歓喜と純真から、冷笑と憂いに変えてしまった。

でもいつしかそんな日々は流れ、僕は自信を失ってしまった

1966年、ビートルズは初来日し、6月30日と7月1日に計4公演を行う事になった。1964年10月、オリンピック参加の為に来日した外国人選手たちがそうであった様に、彼らもまた手厚い歓迎を受けた。彼らをよく知らない人たちから見れば、きっと世界一の有名人が、日本国民から最大級のもてなしを受けていると思ったであろう。しかし、ホワード監督の作品によれば、どうやらそうでもなかったようだ。

オリンピックに間に合うように建設された日本武道館で、ビートルズはミュージシャンとして初めて公演を行う事になっていた。しかし、右派の人たちからみれば、そもそも武道館は武道家達のものであり、そこに外国人のミュージシャンが突然やってきて音楽を演奏する・・・武道館が乗っ取られるのではないか・・・そんな思いから、彼らの事を快く思っていなかった。公演はビートルズマニアの絶叫の中、無事に幕を閉じたのだが、そこには厳戒な警備と、滞在中は十分に気を付けるようにと、ビートルズにも警告が出されていた。

security-at-the-budokan-for-the-beatles
Security at the Budokan

 

1960年代後半は、オリンピックにとっても、ビートルズにとっても、そして私たちにとっても、試練の時となった純真な時代は終わったのだ。

For English Version of The Beatles Eight Days a Week: The Fab Four and the Olympics in 1964, Transitioning from Joy and Purity to Cynicism and Insecurity

Life Magazine_30October1964_3

I recently bought a copy of Life Magazine’s October 30, 1964 edition, featuring a young Don Schollander staring off into the distance, his four gleaming gold medals draped around his neck. (Read about that here.) But equally interesting to me were the ads in the magazine, a time capsule containing artifacts of a consumer goods era long gone.

Polaroid: Polaroid saw the future was in instant images. Why wait days to get your print photos when Polaroid could do it in 60 seconds? Polaroid is still around, albeit more as a novelty. Although you can’t tell in this ad, this Polaroid Color Pack Camera expanded like an accordion, and appears very popular amidst the biggest names in rock and roll according to this site. Polaroid’s brand and IP is now owned by “The Impossible Project,” an organization dedicated to keeping Polaroid’s instant film legacy and business alive, a decade after Polaroid gave up on instant film cameras.

Life Magazine_30October1964_1

Encyclopaedia Britannica: Did you own a set of that massive collection of Western-centric knowledge? My family did. I remember chucking it into a dumpster as we cleared out the detritus of 20th century knowledge management, replaced ruthlessly by the Internet. The last paper version of this massive set of tomes – all 32,640 pages – was published in 2010.

Life Magazine_30October1964_4

Yellow Pages: This was a directory of telephone numbers and addresses amassed by AT&T, a tome published every year to help find the contact information of a business in your area. This tome too is now a relic of the past – see Encyclopaedia Britannica.

Life Magazine_30October1964_2

Admiral: In the early 1960s, Admiral was one of the leading names in electronics, famous for their televisions, radios and record players among a vast lineup of products. In their heyday, Admiral helped lead the transition from vacuum tube technology to transistors. Today, Admiral is still around as a television brand marketed by a company based in Taiwan. More interestingly, vacuum tube amplifiers today are all the rage.

Life Magazine_30October1964_6

Winston: I had thought that you couldn’t advertise cigarettes or tobacco products in American magazines, so I thought I’d highlight this antiquated ad for Winston Filter Cigarettes, with its iconic slogan, “Winston tastes good…like a cigarette should!” That ad made Winston the best-selling cigarette in the world in 1966, two years after this ad. While advertising tobacco products on the television and radio was banned in America in 1971, apparently, companies can still advertise tobacco products in magazines and newspapers. However, tobacco companies can get significant blow back if they try.

Go to Rio with the Olympics on 7 App

Images of ordinary people jumping over fences, getting ready for a row on the river, kids in judo gear, elderly people on a swim…oh yes they’re watching something on their mobile phones or tablets…and the song is “I Go to Rio.”

To the average viewer in Australia, it’s just another ad during the Olympic season.

At least that’s what the Australian Olympic Committee (AOC) claimed in court over the past year. The AOC has rights to select local sponsorships which goes to funding the development of athletes in Australia. In 2016, they had signed Optus to a ten-year sponsorship, which replaced Telstra as an official sponsor, known as an “Australian Olympic Team Partner.”

With a sponsor spending millions for a long-term relationship with the AOC and the Olympic brand, the AOC has an obligation to protect against so-called ambush marketing, ads or campaigns that associate with the Olympics even though they did not pay for the rights to do so. The AOC viewed this advertisement as a prime example of ambush marketing, and filed a lawsuit against Telstra when they started broadcasting the commercial just prior to the start of the 2016 Rio Olympics.

Part of the issue was the statement made by the voiceover on the commercial: “This August, for the first time ever, you can watch every event in Rio live with the Olympics on Seven app and Telstra on Australia’s fastest mobile network.” In essence, the AOC saw this as piggybacking off of another official sponsor, Seven West Media, which is the network with rights to broadcast the Olympics.

Additionally, the advertisement ended with the text, “Official Technology Partner of Seven’s Olympic Games Coverage.” According to this article in the Sydney Morning Herald, the lawyer representing the AOC explained that Telstra modified that statement and even added a disclaimer that it was not an official sponsor of the Olympic Games, which I presume means that the AOC is arguing Telstra was aware that the audience might be confused  regarding their relationship to the Olympics.

In the end, the Full Court of the Federal Court put an end to the AOC’s fight against Telstra on October 25, 2017 by ending AOC’s appeal against a judgment of a lower court that found in favor of Telstra. Here is the explanation as provided by the Sydney Morning Herald:

The full court agreed with Federal Court judge Michael Wigney who, in regards to the Telstra-Samsung promotion, found “the only hint that the advertisements related in any way to the Rio Olympic Games is the “I go to Rio” soundtrack.”

 “The primary judge found that this reference does not make the advertisement misleading or deceptive as contended by the AOC. We find no error in that conclusion.

The Full Court also upheld Justice Wigney’s finding that a “reasonable person viewing the advertisements would not necessarily know about or recollect Telstra’s previous sponsorship of the Australian Olympic team, let alone turn his or her mind to that fact when viewing the commercial”.

“As to Seven’s advertisements, he (Justice Wigney) found that they simply confirm that Telstra’s sponsorship arrangement is with Seven. Those findings of fact were open to the primary judge,” Full Court judges Andrew Greenwood, John Nicholas and Stephen Burley found.

Why does this all cause concern to the AOC, and perhaps other NOC’s establishing long-term sponsorships? It’s in the first paragraph of the Sydney Herald article:

What is a multimillion-dollar sponsorship worth if your key competitor can muscle in on your exclusive rights?

Not much according to a recent decision by the Full Court of the Federal Court.