Category Archive: Track and FIeld

Billy Mills and the Miracle 10,000-meter Race Part 4: The Coach vs the Mentor

Billy Mills training
Billy Mills at the University of Kansas, from the collection of Billy Mills

It was a very hot day, and I was running in the back of the pack. As I came by Easton he said, “Billy, get up where you belong; get up in front.” Another lap went by, and I heard him say, or I thought I heard him say, “Get up where you belong or get off the track.” And I thought, You know, there’s a third way to do this, and it’s my way. I’m a senior in college. I can do it my way, which is to run in the back and come up slowly.

When Easton said that again, I walked off the track. He sent for me and said, “Why did you quit?” I answered, “Coach, I didn’t quit. You said to get up in front or get off the track. I got off the track.” “You quit,” he said. All the pressures I was feeling I took out on this man who was really trying to help me. By walking off the track I may have appeared to be protesting against my coach, but in reality was protesting against society. I don’t think he ever understood that.

Billy Mills, who would later take the world by surprise at the 1964 Tokyo Olympics, was an angry young man, as you can tell from his own words, published in the book, Tales of Gold. A Native American of the Lakota tribe, he developed into such a strong distance runner that he earned a scholarship to the University of Kansas. As described in a previous post, Mills struggled with the transition to life outside the reservation.

Bill Easton
Coach Bill Easton

Bill Easton was the coach of the track team at the University of Kansas. During Coach Easton’s tenure at KU, from 1947 to 1965, his track teams won 39 conference championships, including eight years in a row from 1952-1959. By the time Billy Mills met the KU coach, Easton had the supreme confidence that comes from consistently winning. And yet, Mills and Easton were like oil and water. Mills felt that Easton was a symbol of all the barriers society threw in his face, and after the altercation described at the top of this post, Mills quit the track team.

I had a love-hate relationship with Easton. I wanted to please him, but I wanted to do things my way, the way I knew was best for me. And the hostility that grew out of all the blatant and subtle rejections that society was throwing at me I took out on him, and he really had no idea I was doing that. I was trying to find answers to questions I couldn’t even express, and my coach was not a sociologist or a psychologist. He couldn’t determine where I was coming from. So during my years at Kansas my track career languished.

After getting his degree in education, Mills joined the United States Marine Corps, and moved to the Marine Corp Base in Virginia, called Quantico, where he was immediately asked to join the track team. It was there he met former Annapolis track coach, Earl “Tommy” Thomson. Thomson was a gold medalist in the 110-meter hurdles, representing Canada at the 1920 Antwerp Olympics. But more importantly, as Mills told me, Thomson was a mentor.

Coach Easton, he broke me. Tommy Thomson, he was my mentor. He was totally deaf. He would read lips. He was the first white man I ever trusted. He helped me. He came up to me and said, ‘I don’t want to coach you. I’d like to be your mentor. But you have to let me inside,’ he said, holding his hand near my chest. I learned that word, ‘mentor,’ from my dad. He’s saying this in a gentle way. I believe the creator sent him to me because he’s talking like my dad.

In the exchange below, Mills is explaining to me that Thomson had a way of dealing with Mills’ sensitivities, and asking the right questions to get to the truth.

Thomson asked me, ‘what you do you want to do?’ I said ‘I want to go to the Olympics.’ He said, ‘Why the Olympics?’ I said, ‘Don’t you think I can?’ I’m defensive. He asked, ‘What do you want to do at the Olympics?’ I said, ‘Win a medal.’ He asked, ‘Why a medal?’ I replied, ‘Don’t you think I can?’ He said, ‘Which medal?’ I said to him, ‘I want to win the gold medal.’ He said, ‘Now we know.’

In the summer of 1964, Mills is running well approaching the Olympic trials. But in a race prior to the trials, Coach Easton is in the stadium. And for Mills, all he has to do is see Mills and he turns into a confused cacophony of emotions. He said that he confronted Easton and made it clear he did not want to see or hear him. “I cannot run in your presence. I could do well in Tokyo, but if I hear your voice, I will drop out.”

Billy Mills Crossing the finish line_Tokyo Olympiad 1964_Kyodo News Agency
Billy Mills Crossing the finish line, from the book Tokyo Olympiad 1964_Kyodo News Agency

Easton stayed away. Mills went to Tokyo, and seemingly out of the blue, went on to become the first and only American to win the 10,000 meter race at the Olympics.

A day after the winning the gold medal, a Japanese woman came up to Mills with a letter, and asks him to open it. The letter was from Coach Easton.

Dear Billy, I saw the greatest race of my life. You are the greatest Jayhawker of all. It was an honor to coach you.

The woman then pointed out Easton, who had made the trip to Tokyo. “When I saw him, we grabbed each other and cried.”

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Billy Mills and the Miracle 10,000-meter Race Part 3: Wings of an Eagle

 

Billy Mills winning
Billy MIlls winning the 10,000 meter competition at the Tokyo Olympics, from the personal collection of Billy Mills

Billy Mills was 8 when his mother died – bewildered, scared, and angry. His father told little Billy that he had to look beyond his fear and his anger, because those emotions could destroy him. Instead, his father said, “you have broken wings. You need a dream to fix broken wings. Find your dreams son. It is the pursuit of your dreams that will heal you. If you do this you may have wings of an eagle.”

Shortly after that, his father told his son about a book about the Olympics, and told him that “Olympians are chosen by the Gods.” And Mills told me that little Billy liked that thought because if he became an Olympian, if he was chosen by the Gods, “maybe I’d be able to see my mom again.”

Billy Mills is clearly a spiritual person. He knows his parents, both of whom passed away when he was young, are looking over him. He believes in his darkest times, they are there to guide him. When he was attending the University of Kansas, his first attempt to live outside the reservation, he struggled to fit in. Mills told me that at one point in his time at KU he was feeling desperate, in fact, feeling as if the best solution was to take his own life.

Billy Mills on the Podium_Tokyo Olympiad 1964_Kyodo News Agency
Mohammed Gammoudi, Billy Mills and Ron Clarke on the Podium_Tokyo Olympiad 1964, from the book Tokyo Olympiad 1964_Kyodo News Agency

“I was a junior in college, and on the verge of suicide,” he said. “I was about to jump. But I started hearing energy. Underneath my skin, I felt energy that sounded like a word. ‘Don’t.’ It sounded like my dad’s voice.” Mills was shaken out of his desperation by this surprise message from his father. He stepped down and decided that suicide was not the answer. He recalled what his father told him when his mother died – that the pursuit of a dream heals broken souls. And that’s when Mills wrote down his dream. “Gold medal. Olympic 10,000-meter run.”

Mills is running in the 10,000 meter race at the 1964 Tokyo Olympics. He is in the top three, but he is low in energy, at this stage – a product of his low blood sugar condition. With 275 yards to go, he sees his chief competitors, the Australian Ron Clarke and the Tunisian Mohammed Gammoudi, about 10 yards ahead. Mills is in lane 4, and he’s passing stragglers in lane 1, but there’s another straggler in lane 5 – someone he remembers to this day.

Now I have to get by him. A thousands thoughts going through my head. Lift my knees. Lengthen my strides. Pump my arms. I’m doing that but I feel like I’m in slow motion. I move by the guy in lane 5. I glance at him and he glances at me. I see an eagle.

As he describes in this video interview, he believes the straggler could have been a German competitor. While there were two German competitors in the 10k race, their uniforms did not have an eagle insignia. Perhaps it was the lightheadedness that comes from expending every ounce of energy. Perhaps it was the low blood sugar. It does not matter. Mills saw an eagle, and that’s all he needed.

I make one final try coming out of the final curve. 85,000 people cheering, screaming, hearing nothing but my heart. I look as I go by the German and in the center of his singlet is an eagle. “Wings of an eagle!” back to my dad, when I’m small, 9, 10, 11 years of age. “Son you do these things, some day you’ll have wings of an eagle.” I may never be this close again. I’ve got to do it now. Wings of an eagle. And I felt the tape break across my chest.

Mills is the first and only American to win the 10K competition in the Olympics. His victory was a surprise to all, and was an inspiration to people around the world.

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Billy Mills and the Miracle 10,000-meter Race Part 2: Rising Above Hurt, Hate, Jealousy, and Self Pity

Billy Mills at Haskell Institute
Billy Mills at Haskell Institute, from the collection of Billy Mills.

He was one of the biggest stars of the 1964 Tokyo Olympics. He was the first American to win the 10,000 meters race in the Olympics. And the world press, particularly the American press, celebrated this surprise victory by a Marine lieutenant of Native American Indian stock (Lakota) with blaring headlines of glory.

And yet, when it was time for Billy Mills and his wife Pat to return home to the United States, he couldn’t get transportation to the airport. The Mills were leaving Tokyo a day before the end of the Games so would not be joining the USOC-arranged transport to the airport. When gold medalist Mills asked the USOC to help him get to the airport, they said they wouldn’t do so.

These were the days when only amateurs could participate in the Olympics, and many American athletes had to be very careful financially. Mills had maybe $1.50 in his pocket at the time, he said, so when turned down by his own country, he had no choice but to turn to the Japanese organizers. Mills told me the Japanese were surprised the Americans would not take care of one of their biggest stars. They picked up his bags, put them in “the largest, widest limousine I had ever seen, with Japanese and Olympic flags up front with an American flag on the back. We take off with two motorcycles escorting us to the airport. We left Japan in style,” said Mills to me, with a smile formed of true fondness.

Prior to departing for the 1964 Olympics, Mills said he was looking forward to seeing Japan, how people outside America act and think. In America, he told me he never felt like he fit in, which started when he was growing up, as revealed in the book, Tales of Gold.

There were quite a few white people living on the reservation; probably 1,000 of the 8,000 people there were white. At that time not many Indians were going off to college, so most of the educators were white people. And the whites controlled the economic base of the reservation. They operated the stores and, of course, ran the Bureau of Indian Affairs. Also, there was always the anthropologist who was working on his or her doctorate degree. They would come and study us for a summer and then go back and have a book published. We always resented being studied like some kind of insect.

Mills was advised by his father to compete in sports because “if I competed with the white man – with the dominant society – in sports, I could have fun at the same time.” So Mills tried basketball, tried boxing, before finding joy in running. And yet he could not find joy integrating into white society, feeling pressured into believing there was a zero sum game between the dominant Christian church on the reservation and his Lakota beliefs, which he could never separate himself from.

 

Patricia and Billy Mills 2
Patricia and Billy Mills in Tokyo, from the collection of Billy MIlls

 

When Mills arrived in Japan for the 1964 Summer Games, Mills felt an affinity for the Japanese. He told me that he understood the Japanese to be a proud people forced out of seclusion by foreign powers in the 19th century, and had only recently come out of a post-war occupation by the Allied powers, primarily General Douglas MacArthur and the United States.

In Japan, I saw people who were so courteous and polite. I knew underneath there had to be this anger. I could relate to the pain. Almost a sacredness of the way they contained the pain, and the respect they showed. They were like the elders I knew, who controlled their pain, and still showed respect to others.

In the 1983 film, Running Brave, the actor Robbie Benson portrays Billy Mills as an intense and tightly wound young man, who hides his emotions behind ambiguous smiles and blank expressions, only to let them out in raw displays of frustration and anger, usually in private.

When, in this film, the track coach of Kansas University comes out to Mills’ high school to see him run, and learns that Mills is native American Indian, the university coach says to the high school coach, within earshot of Mills, “You know as well as I do what happens to these Indian boys. They are gifted runners but they can’t take orders. They have no discipline. They’re quitters! Sooner or later, they all end up back at the reservation pumping gas or dead drunk or on skid row. You know that.”

When Mills’ Kansas University track team is invited to go to a fraternity party, he goes to the party with the joy of a first-time experience, only to be told that Indians aren’t allowed in the fraternity. When he begins dating a Caucasian co-ed at Kansas, he eventually grows frustrated that the parents of his girlfriend, later his wife Pat, did not openly accept Mills initially.

“In retrospect, I can understand now that some of that might have been not because I was an Indian, but because here I was, an orphan, raised in poverty, and the prospect that their daughter might have some security with me was very slim,” he wrote in Tales of Gold, which profiled him. “But at the time, I understood that they didn’t want their daughter to have anything to do with an Indian, even a part Indian.”

The gold medal at the 1964 Tokyo Olympics was an affirmation for Mills, that he was indeed worthy of his biggest dreams. His success at the Olympics provided Mills with a platform to help young Native Americans. In 1986, he and the founder of the Christian Relief Services Charities, Gene Krizek, formed a non-profit organization called Running Strong for American Indian Youth.

Running Strong helps to ensure that the survival needs of American Indians – food, water and shelter – are met. This NPO also develops and implements programs that perhaps Mills himself would have benefited from when he was a youth – development opportunities to help build self-esteem and purpose.

Mills often talks about how important it is for people to “look behind the hurt, the hate, the jealousy, the self-pity, all of those emotions that destroy you.” And in 1964, he told a New York Daily News reporter that his biggest memory from the Tokyo Olympics was the young man, Yoshinori Sakai, who carried the Olympic flame to the top of the National Stadium steps, to light the Olympic cauldron. Sakai was born on August 6, 1945 in Hiroshima, the day that an atomic bomb was dropped on his city. Sakai survived. He did not let hate or self-pity keep him down. Instead, at those 1964 Tokyo Olympics, Sakai elevated himself.

So too did Billy Mills.

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Billy Mills and the Miracle 10,000-meter Race Part 1: An Incredible Victory Spurred by Friendship

Billy Mills and Ron Clarke in 10000 meter run_The Olympic Century - XVIII Olympiad - Volume 16
Billy Mills (center) and Ron Clarke (right) in 10000 meter run, from the book The Olympic Century – XVIII Olympiad – Volume 16

They met in London at the 2012 Olympics – old friends, old rivals. Mohammed Gammoudi from Tunisia and Billy Mills of the United States had raced against each other in an epic 10,000-meter race at the 1964 Tokyo Olympics, in which Mills came from behind to win in stirring fashion. American Olympians in particular remember that moment, whether they watched it live or on television, as if it were yesterday.

Gammoudi asked Mills if he remembered what he told him in Belgium. The two faced off in a 10,000 meter race in Belgium in which Gammoudi won. Gammoudi gave his old friend advice after the race – “more speed”. In other words, Mills told me he needed to “maintain a very fast pace, being right on the edge, just before tightening up. Maintaining a maximum pace, but still being able to sprint. I would practice running as fast as I could go without losing composure.”

Mohammed Ghamouddy Ron Clarke and Billy MIlls in 10000 meters_Bi to Chikara
Mohammed Gammoudi Ron Clarke and Billy MIlls in 10000 meters_Bi to Chikara

When Mills and Gammoudi met in Tokyo in October, 1964, they embraced as old friends even though they had met only three times. Mills said they respected each other, and hoped that both of them would ultimately celebrate on the victory stand. But so too thought Ron Clarke, their biggest rival in this competition, and the 10,000 meter world record holder.

At that time, Clarke is world famous, and expected to win. Nobody knows Billy Mills.

But with only two laps to go, Mills is still on Ron Clarke’s shoulder. Hypoglycemic, blood sugar nearly depleted, Mills feels he’s tiring. Then, Clarke looks back, and Mills takes that as a sign – “My God, he’s worried! If I could just stay with him, I have a chance. I have a chance.”

In the final lap, somehow, the Australian Clarke is boxed in front by a runner who’s been lapped, and Mills to his right. “I have Ron boxed in perfectly,” Mills explained of one of the most dramatic moments of the XVIII Olympiad. “He nudged me a little. I nudged him back. He then put his hand under my elbow and pushed me out. I thought I was going to fall. I went out and stumbled. I closed back on his shoulder. Gammoudi from Tunisia then broke between us.”

Gammoudi told Mills in London that he thought Mills was done – “my friend is off balance, and out of the race, but I must focus on Ron, the world record holder.” Gammoudi told Mills he believed it was the Tunisian’s moment to strike, when he elbowed his way through Clarke and Mills.

Mills said that coming around the final bend, in his low blood-sugar state, he could hear nothing but the throbbing of his heart, and feel nothing but a tingling sensation along his forearm, his vision coming and going, but someone pushing himself to give it “one more try.”

A couple of months before the Olympics, Mills is training in the United States, and he notes in his diary sometime in August that “I’m in great shape, must believe, believe I can run with the best in the world now, and I can beat them at Tokyo.” Mills believed that he could win it if he could imagine it. “The subconscious mind cannot tell the difference between reality or imagination,” Mills has said. “You focus for four years, dozens of times a day, visualizing, re-living the moment the way you want it to be. And then you win. And for one fleeting moment, you know you’re the best in the world.”

So there is Mills, in third, with thirty yards to go, thinking, “One more try, one more try.” And then “I can win, I can win, I can win.” And finally, “I won, I won, I won, I won.” And yet Mills is still in third place with 80 yards to go. Sprinting outside in the middle lanes, using precious energy to swing outside but also taking advantage of firmer ground on the rain-soaked cinder tracks, Mills lifts his legs and pumps his arms in an amazing sprint, the incredible finish described in gleeful shrieks by the American announcers: “Look at Mills! Look at Mills! Coming on! Mills is coming on! Oooh hoo hoo! What a tremendous accomplishment! Bill Mills wins the 10,000 meters in a tremendous upset!”

Mills crosses the finish line as the first and only American to win the 10,000 meter race at the Olympics. A Japanese official comes up to him and says, “Who are you?” Mills is struck with fear, thinking he had not run enough laps to complete the race. Reassured that he had indeed won, his friend from Tunisia came up to congratulate Mills.

Gammoudi smiled, and said to his friend, “too much speed.”

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Dining at the White House in 1964: One Very Cool Menu!

Menu
White House Menu 1964_from the collection of Dick Lyon

You’re at the White House, enjoying Breast of Chicken Georgina, Rice Pilaf and Eggplant Provençale. You’re seated at the table with Lynda Johnson, the daughter of the most powerful man in America at the time. But you’re also chatting at your table with some of the greatest athletes of 1964.

This is where Dick Lyon, bronze medalist in the coxless fours, found himself on Tuesday, December 1, 1964, at a fete for the US Olympic Team medalists who competed at the Tokyo Olympiad several weeks earlier, hosted by President Lyndon B. Johnson.

“We didn’t shake hands with President Johnson,” Lyon, a rower from California, told me. “He was probably meeting with General Westmoreland, or someone. It was a busy time for them. But we got to shake hands with the vice president, Hubert Humphrey.”

06d2 Dick 1964 001
Dick Lyon with his bronze medal_from the collection of Dick Lyon

In addition to the president’s daughter and a staff member of the White House, those seated at Lyon’s table were some of the most celebrated athletes of the Olympics: 10,000 meters gold medalist Billy Mills, fastest man-in-the-world gold medalist Bob Hayes, 110-meter hurdles champion Hayes Jones, double-gold medalist swimmer Donna deVarona, as well silver and bronze medalists in the modern pentathlon, yachting, and shooting.

Lyon shared with me a picture of the actual menu, which he passed around the table for their signatures. Here are the names of those at Lyon’s table, just in case you aren’t experts in graphology.

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The George and Lillian Merz Film of the 1964 Tokyo Olympics Part 1: A Large Sampling of Track and Field Events Film

It is so hard to find footage of the 1964 Tokyo Olympics, beyond a few newsreel samples and clippings from Kon Ichikawa’s documentary of the 1964 Olympiad. One of the few, great samplings of footage from the 1964 Olympics is a film produced by George and Lilian Merz, amateur filmmakers.

Not only do you get to see a few great events and athletes, you get a feel for the atmosphere in Tokyo and in the stadiums.

Part 1 of this breakdown of the Merz’s documentary focuses on the athletes and the competitions. Part 2 focuses on the opening and closing ceremonies, as well as things happening beyond the cut-throat world of high performance competition. The numbers below are the minute marks of the video where you can find what I am describing.

Track

  • 100-Meters Men’s: 8:51 – Watch Bob Hayes in the first semi-final heat of the 100-meter spring in lane 6. You can see Bob Hayes again at the 24:33 mark in this exciting 4X100 meter finals, with Hayes coming from behind to win gold for the US handily.
  • 100-Meters Women’s: 14:17 – Wyomia Tyus wins 2nd heat of 100-meter sprint in a spirited race.
  • 200-Meters Men’s: 15:50 –   Here’s great film of the finals of 200 meter dash, American Henry Carr, pouring it on at the finish
  • 400-Meters Women’s: 16:14 – At this mark, you can see Australian Betty Cuthbert beat Brit Ann Packer in the women’s 400 meters final
  • 80-Meter Hurdles Women’s: 17:56 – Men and women run hurdles on a slick track. The Merz’s show footage of a Canadian woman being carried off the track. They call her “Miss Wengerson”, but I suspect it is someone named Marion Snider of Toronto, whom I wrote about here. The film returns to the women’s hurdles at the 20:44 mark.
women hurdles carried off_Merz Film
Female hurdler carried off the track after the 80-meter competition
  • Women’s Pentathlon: 12:08 – Here is the 80-meter hurdles part of the pentathlon
  • 400-meter Hurdles Men’s: 13:59 – Watch American Rex Cawley win in the 400-meter hurdle finals
  • 800-Meter Women’s: 21:45 – Great footage again of the women’s 800 meters final, with Ann Packer taking gold, coming from behind to win.
  • 1500-Meter Men’s: 23:27 – Here we can see double-gold-medalist, New Zealand’s Peter Snell, winning the men’s 1500, going from last to first. The race started in misty, low visibility conditions, but by the end of the race you can see Snell victorious by 10 meters.
  • 3,000-Meter Steeplechase Men’s: 10:38 – Great footage of a 3k steeple chase heat
  • 5,000-Meters Men’s: 18:31 – Great film of the rain and slick track that Bob Schul and other 5000 meter runners had to deal with, as well as Schul’s great streak at the end to win gold.
  • 10,000-Meters Men’s: 6:30 – The Merz’s spend their greatest length of footage on the incredible 10,000 meter race, which Billy Mills won in a surprise finish. The film goes on to show IOC president, Avery Brundage, awarding Mills with his gold medal, kimono-clad medal bearers behind Brundage.
  • 20K Walk Men’s: 10:14 Here is the start of the 20K walk, with the finish at the 11:37 mark, Brit Ken Matthews emerging victorious, whose victory hug of his wife captured the hearts of the Japanese.
Merz filming Ira Davis slo mo_Merz Film
Merz filming Ira Davis slo mo_Merz Film

Field

  • Pole Vault Men’s: 9:13 The Merz’s spend time watching pole vaulters warming up and practicing, with a bit of slo mo.
  • Discus Throw Men’s: 11:18 – Here’s footage of the men’s discus competition, including US Olympic legend, Al Oerter.
  • Triple Jump Men’s: 12:40 – Watch triple jumpers Labh Singh of India, and slo mo of Ira Davis of US
  • Javelin Women’s: 13:30 – See a few throws in the women’s javelin
  • Shot Put Men’s and Women’s: 15:11 – Footage of the men’s shot put finals, including gold medalist Dallas Long; with the women’s shot put at 21:19
  • Shot Put Women’s: 19:48 – Day Five brought great weather, and the Merz starts with women’s discus throw. You can see the only American women’s shot putter, Olga Connolly, at the 20:19. For some reason, Merz calls Connolly Polish born, when actually she was born in Czechoslovakia.
  • High Jump Men’s: 25:03 – Here’s footage of the men’s high jump competition, featuring Valery Brumel and John Thomas.
  • Hammer Throw Men’s: 17:28 – Rain dominated Day Five, with rain hammering the fans as the hammer throwers slipped around their ring as they tossed their hammers
  • Equestrian Jumping: 26:18 – Here’s something I hadn’t realized. One of the equestrian events were at the National Stadium, not at the venue in Karuizawa. The infield were set up for the complex set of jumps for the Grand Prix Jumping competition.

Equestrian Jumping Competition_Merz Film

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Why Did MacDonald’s End Their Long-Running Global Sponsorship of the Olympics?

usain bolt mcnuggets

After the 2012 London Olympics, one of the most famous people on the planet revealed in his just-released autobiography something that likely made the hearts of MacDonald’s executives flutter with pride and joy.

In his book, Faster than Lightning, Jamaican Usain Bolt, sprinter nonpareil, said that at the 2008 Beijing Olympics, he essentially lived off of Chicken McNuggets, consuming an estimated thousand of the fried chicken chunks during his time in Beijing. Bolt won gold medals in the 100- and 200-meter sprints, as well as the 4×100 relay. You can be sure that McNuggets were on his menu for his subsequent triumphs at the London and Rio Olympics.

By virtue of being a TOP Sponsor of the Olympics, MacDonald’s had exclusive rights to market itself as a global Olympic sponsor, preventing any other food provider of associating itself with the Olympics. This privilege provided MacDonald’s the opportunities to create the biggest and best MacDonald restaurants in the world right inside the Olympic Villages over the past decades, a favorite dining area for athletes.

But after 41 years as an official sponsor of the Olympics, MacDonald’s and the International Olympic Committee (IOC) decided it was time to part ways.

Perhaps there was a persistent hum of discontent within the IOC that fast food should not be seen as the fuel for so many healthy world-class athletes, which may have needled the executives of MacDonald’s. “The brand relevance is simply not there anymore,” said Patrick Nally, one of the of the architects of the IOC’s revamped marketing model established in the 1980s. “At every games you see a storm of criticism in the media about McDonald’s being present at the Olympics, and that’s just gotten worse.”

Perhaps it was a matter of the bottom line. According to Business Insider, the CEO of MacDonald’s, Steve Easterbook, has been working on a plan to revamp its menu, employ greater digital innovation to its business processes, and cut costs by about half a billion dollars by the end of 2018. The TOP sponsorship is a hefty USD 25 million per year. MacDonald’s exited it’s contract with the IOC three years before the contract’s completion, so that’s a saving of USD75 million in the next three years.

MacDonalds in Olympic Village of 2012 London Games
Athletes Binging on MacDonalds in the Olympic Village After Completion of 2012 London Games

Perhaps it was a revision to Rule 40. This rule was established by the IOC to prevent over-commercialization of the Olympics by anyone who could draw the five Olympic rings or a close approximation of them. By creating a rule and a process for protecting the Olympic brand, the IOC has been better able to ensure TOP Sponsors that they would truly have exclusive marketing rights within their particular industry category.

However, as a concession to athletes, who are heavily supported by their own sponsors, and who have grown increasingly irked by the hammer hold the IOC and TOP Sponsors have on the ability to prevent their own sponsors of even a splinter of exposure around the time of the Olympics, the IOC decided to relax Rule 40. As explained in this Sports Illustrated article, in February 2015, “the international Olympic Committee decided to relax its guidelines to allow ‘generic’ or ‘non-Olympic advertising’ during the Summer Games. This also allows for athletes to tweet and post on social media about non-official sponsors as long as they do not use any Olympic properties or references. The U.S. Olympic Committee has to grant approval to American sponsors and brands.”

Rule 40 enforces a blackout period for the above-mentioned marketing of personal non-official sponsors, that extends from 9 days prior to the Olympic Games to three days after its completion. However, this did not seem to please MacDonald’s. According to Reuters, John Lewicki, the man who oversees MacDonald’s TOP Sponsorship relationship with the IOC, was reported to say last year that “the company would reevaluate its Olympic relationship after changes to a rule that ended a marketing blackout for companies that sponsor athletes rather than the event itself.”

So while athletes won’t have Big Macs or McNuggets to chow down at the 2020 Tokyo Olympics, skiers and skaters will be able to enjoy their fast food fix at the 2018 PyeongChang Winter Olympics in South Korea. MacDonald’s still has an agreement with the South Korean national olympic committee, providing them with marketing rights and access to the Olympic Village. If they can convince Bolt to start a career as a bobsledder like his famous countrymen from of the 1998 Calgary Winter Games, he can be a one-man-marketing machine for MacDonald’s, one last hurrah for a long-time Olympic sponsor.

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New Events for the 2020 Olympics Part 5: Weightlifting and Track Bending Under the Weight of Doping Issues Are The Biggest Losers

Weightlifting Bending under the weight

The IOC sought to inject youth and improve gender diversity into the 2020 Tokyo Olympics by adding events, while keeping the total number of invited athletes the same. In addition to the five new sports added in August, 2016 (baseball/softball, karate, skateboarding, sport climbing and surfing), the International Olympic Committee (IOC) announced the addition of 15 new events to existing sports.

And yet, to keep to a limit of 11,090 total athletes at the 2020 Tokyo Olympics, cuts had to be made. The IOC made decisions that resulted in the elimination of 285 quota slots for various sports. Much of this was driven by a need to improve gender ratios, particularly in sports like cycling, judo, rowing, sailing, shooting, swimming and water polo.

But the biggest losers? Wrestling with 56 cuts, weightlifting with 64 and athletics with 105 cuts.

Perhaps messages are being sent.

Wrestling was actually dropped from the Olympic menu of core sports in February, 2013 because the rules were considered vague.  Wrestling’s scoring system was too difficult to understand, which in turn made it difficult to engage the average television viewer. Somehow, through significant lobbying efforts, wrestling was reinstated as a non-core sport for the 2020 Games, but the latest decision to cull the wrestling numbers may be a reminder that wrestling has to work at its game.

Athletics, with its high profile events and global track stars, also suffers from a deep and dark history of doping. Most recently, the IAAF banned the entire Russian track and field team from the 2016 Rio Olympics. All of this may have made it easier for the IOC to prioritize cuts in athletics.

As for weightlifting, the dark clouds of doping have hung over this sport for decades. The IOC dropped an entire men’s weight class on its way to eliminating 64 quota slots for Tokyo 2020. Said Japan Weightlifting Association President Yoshiyuki Miyake in this Mainichi Daily News article, It’s a shame. I’m confused why they would make this kind of decision without any discussion.”

The New York Times wasn’t confused, as they stated in this piece entitled, “Freshening Up the Olympics. Sorry Men’s Weight Lifters.”

In the men’s 94-kilogram class at the 2012 London Games, Poland’s Tomasz Zielinski finished ninth. A disappointment, to be sure, but Zielinski was eventually awarded the bronze medal after six of the lifters ahead of him failed drug tests.

Wonderful story, right? Not so much. Zielinski, who obviously didn’t win a medal for his ability to learn from other’s mistakes, was kicked out of the 2016 Rio Games when one of his own tests came back positive.

IOC president has been explicit that he is sending messages, according to that same article:

Bach called weight lifting’s punishment in Friday’s reordering of the Games “a strong signal” to the sport. Good for him. Standing up to cheaters, and meting out real punishment, is common sense. If one sport’s athletes can’t follow the rules, other athletes from other sports should get a chance.

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New Events for the 2020 Olympics Part 4: The Trithlon Relay and the Youth Olympic Games as Innovation Lab

YOG winner of inaugural triathlon team relay - Europe 1
Youth Olympic Games winner of inaugural triathlon team relay – Europe 1

A triathlon team relay? A normal Olympic triathlon lasts about 2 hours. Would a relay version last 8 hours? That’s definitely not must-see television.

On June 9, the International Olympic Committee (IOC) announced that the triathlon relay will be a part of the 2020 Tokyo Olympics. But it isn’t as long as I had initially imagined. The specs for this particularly relay is that each of four team members run mini-triathlons. Instead of say, swimming 1.5 kilometers, cycling 38.48 kilometers, and then running for 2.5 kilometers like they do at the Olympics, the relay triathletes will instead each swim for 250 meters, cycle for 7 kilometer, and run for 1.7 kilometers. With those significantly shorter distances, four triathletes can complete a race in less than 90 minutes.

Where did this idea come from? The IOC, in a way, has their own innovation lab called the Youth Olympic Games (YOG). As a reaction to growing concerns of obesity in children, the IOC created the Youth Olympic Games, a smaller-scale Olympics for athletes aged 14 to 18. The first YOG was featured in Singapore in 2010, where 3600 athletes from over 200 nations came together to compete in 26 sports.

One of those sports was the Mixed Triathlon Relay. Another was 3-on-3 basketball.

What’s on the horizon? AT the 2018 Buenos Aires 2018 Youth Olympic Games, athletes will compete in dance sport -more specifically, break dancing.

Will you be 14 to 18 in 2018? Are you an amazing at headspins, airflares, robot moves and the baby swipe? Then here’s your chance to compete in Buenos Aires at the Youth Olympic Games, and potentially, legitimize breakdancing as sport to the point where the IOC asks, “so you think you can dance at the Olympics?”

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New Events for the 2020 Olympics Part 3: Narrowing the Gender Participation Gap

Gender Equality IOC

Imagine if we had the 4×400 Mixed Relay at the Rio Olympics. Imagine 400-meter bronze medalist LaShawn Merritt passing the baton to 400-meter gold medalist, Allyson Felix, for the finish.

At the Tokyo Olympics, we no longer will have to imagine as the International Olympic Committee (IOC) announced on June 9, 2017 the addition of 15 new events for the 2020 Games, including the 4×400 Mixed Relay track event.

The IOC has worked to inject the Olympics with youthful enthusiasm with additions of such sports as skateboarding, surfing and sport climbing. And they have also worked towards gender equality, recently announcing in March 2017 the start of a study entitled “Gender Equality Review Project . The aim of the study is to produce recommendations to raise awareness and “further assist us to remove the barriers that continue to prevent women and girls in sport in general and elite sport in particular.”

Along those lines, the IOC has worked towards ensuring equality in Olympic events by ensuring that there are no events that only men compete in, or only women compete in. For example, the IOC announced the addition of the men’s 800-meter freestyle swimming and women’s 1500-meter freestyle swimming to balance out the gender ledger. And with the elimination of a men’s weightlifting class, and now ensuring that canoeing, rowing, shooting and weightlifting have equal number of men and women participants, the Tokyo2020 Olympics will approach a 50:50 male:female athlete representation. Considering that women made up 44.2% of athletes at the 2012 London Olympics and 45.6% at the 2016 Rio Olympics, getting to nearly 50% by 2020 is impressive.

Additionally, the Games will be reinvigorated with the mixed competitions. In addition to the 4×400 mixed relay footrace, the IOC is adding a 4×100 medley mixed swimming relay, a mixed archery team event, a mixed judo team event, mixed fencing team events, mixed doubles table tennis and, intriguingly, the mixed triathlon team relay.

Said gold medal breastroker, Adam Peaty, in this BBC article, “it’s something that would make things [at the Olympics] a little bit more fun. Obviously it’s very serious, but it’s great to mix things up from what they’ve been for so long as it adds a little spice and they’re great to watch.”

Watch the video for a fascinating look at what happens when women and men compete against each other in a relay race, particularly in the third and fourth legs.

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