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Japanese television speculating all weekend on when Tokyo2020 will be scheduled in 2021.

The 2020 Tokyo Olympics, scheduled for July 24 to August 9 of this year, were postponed to next year. The question that will be answered in the coming weeks, if not coming days by the IOC, will be when the Games will be held in 2021.

The 2020 Tokyo Olympics will likely be held in late July to early August – more specifically: Friday, July 23 to August 8, 2021. Here’s why, as we break down the pros and cons of Spring, Fall and Summer.

Spring: Imagine the Tokyo Olympics in April, after the Masters in Augusta takes place in April 8-11, Tiger Woods winning a Green Jacket and then playing for gold at the Kasumigaseki Golf Country Club with cherry blossoms scattering in the gentle spring breeze. Also imagine a marathon in Tokyo as the runners run in a most temperate clime, not the hot-and-humid they would experience in July and August.

But then there’s the uncertainty: will the coronavirus be rearing its ugly head again in the winter of 2021, and will a treatment or cure be available to ease our anxiety about the sneezing and coughing of those around us in the late winter, early spring? Additionally, there is the logistics of re-starting the operations of the Olympic Games. According to this article, Tokyo Olympics and Paralympics organizing committee President Yoshiro Mori said that there would not be enough time to secure volunteers and ensure execution of qualifying events.  “It’s better for preparation time to be kept as long as possible,” he said.

Additionally, in the US market, the Olympics would have significant competition with the NBA playoffs, which take place from the middle of April to the middle of June, as does the NHL playoffs. NBC is in the middle of a US$12 billion contract to cover all Olympic Games, summer and winter, from 2014 to 2032. The reason the American television network paid so much was because the Olympics help them dominate the ratings and sell profitable ad space. Suddenly competing for eyeballs against the NBA playoffs as well as the NHL playoffs, which is also broadcast on NBC, would not be what the network signed up for.

This is true for Europe and the football broadcasters, according to this article from The Sports Examiner. “…it’s worth noting that the European soccer league schedules run into the middle or end of May (as does the UEFA Champions League). That means that European broadcasters are not going to be interested in having an Olympic Games start any earlier than the middle of June and that might be pushing it.”

 

Fall: The 1964 Tokyo Olympics took place in October, in order to avoid the heat and typhoons of summer. It’s true, they did not get heat and typhoons; they got rainy and cold instead. While NBC was the American broadcaster then, the business of sports broadcasting was not so large that concern about competing against the World Series  or the start of the professional and college football and basketball seasons was non-existent. That is not true today, as both the World Series and American football are highly popular sports, and would eat heavily into NBC’s ratings and ad revenue. Yes, this schedule conflict is a significant part of the decision making matrix for the IOC, according to veteran Mainichi Shinbun sports writer, Takashi Takiguchi.

As the provider of the highest payments for Olympic broadcast rights, the US media giant NBC is most averse to changes in its timing. The games are well known for scheduling events to meet NBC demands. Autumn is the peak season for baseball, basketball, and American football in the North American market, ensuring that NBC will not sign off on holding the Olympics then. And in Europe, where paid satellite broadcasting is common, soccer leagues are in full swing at that time.

 

Summer: Mori as well as John Coates, who is the main liaison between the IOC and the Tokyo Olympic and Paralympic Organizing Committee, have already stated that the likeliest schedule for 2021 will be in late July, early August, according to the New York Times. In fact, NHK has already reported that Friday, July 23, 2021 is the most likely date for the opening ceremony for Tokyo 2020.

NHK sources say the option of opening the Olympics in July of next year is gaining support at the committee, considering the time needed to contain the virus, make preparations, and select athletes.

One of the biggest challenges for figuring out when to schedule the Olympics in 2021 is the fact that there are already so many sports events scheduled, some of which have been re-scheduled from 2020. (You can see a schedule from AIPS Media here.) Takiguchi of Mainichi wrote, “the sporting calendar is so packed that any change in schedule for the Olympics will have knock-on effects. These inevitably deal heavy blows to the sports business, which is always bound by contracts.”

In the case that Tokyo2020 is moved to late July, early August, a couple of major world championships have to be re-scheduled if they do not want to be overshadowed by the Olympics:

  • the FINA World Aquatics Championships in Fukuoka, Japan, from July 16 to August 1, and
  • the World Athletics Championships in Oregon, American, from August 6 to 15.

In fact, the head of World Athletics, Sebastian Coe, already said in the NYT article that he is open to moving the dates of championship in Oregon, citing the benefits of moving the event to 2022. “You may have world championships in consecutive years where we wouldn’t normally have had that,” he said. “But for athletics, it’s not such a bad thing. To go from 2021 Olympic Games into two editions of the world championships, ’22 — possibly ’22 — ’23 we’re in Budapest, and then into the Olympic Games in Paris in ’24. It would offer athletics center stage at a very public point of the year.”

So the smart money for the commencement of the 32nd Olympiad is on Friday, July 23, 2021 – maybe a couple of seats for the Opening Ceremony will open up by then.

Tiger Woods TOUR Championship
Photo: Christopher Hanewinckel-USA TODAY Sports

Tiger Woods won the TOUR Championship, his first victory in five years. He slogged his way to the finish with two bogies in the final four holes, but he enjoyed the stroll towards the green of East Lake Golf Course in Atlanta, Georgia, leading a Tiger swarm not seen in years.

“I had a hard time not crying coming up the last hole,” he said. “I had to suck it up and hit some shots.”

And when he hit his final putt on 18, the NBC announcer said what so many thought, that after so much injury, so many surgeries, and a very long championship drought, Tiger was back. “We thought we’d never see it. Probably he didn’t either. Tiger Woods – a winner again. Number 80.”

Up by three holes at 14 in the final round, his closest competitors fading, Woods two putts a birdie chance away, bogies away two shots on 15 and 16, and then hangs on for a 2-shot victory over fellow American Billy Horschel. “It was a just grind,” said Woods on NBC. “I loved every bit of it – the fight and the grind and the tough conditions. I loved every bit of it.

Tiger Woods TOUR Championship 2
TWITTER: Congratulations to our boss on winning the Tour Championship today, marking it his 80th PGA Tour victory and a comeback for the ages. – TGR #TW80

Justin Rose, who won gold at the re-boot of Olympic golf in Rio, finished tied for fourth but with enough points to win the FedEx Cup. Woods is not thinking of Tokyo 2020 right now, but you can bet organizers and members of the Kasumigaseki Country Club are catching Tiger Fever. The Kasumigaseki C. C. in particular does not want the gender controversy to get attention every time their club is mentioned, so a little Tiger magic will distract.

Will Tiger make it to Tokyo, and be one of the incandescent stars of Tokyo2020?

Right now, Tiger doesn’t make the cut.

According to the International Golf Federation (IGF), the Olympics limit the number of players to 60 each for the men’s and women’s competitions. The IGF will look to the official world golf rankings as a basis of their own Olympic World Golf Rankings (OWGR). The top 15 men in the world, ranked over the period of July 1, 2018 to June 22, 2020, will be eligible to compete in the 2020 Tokyo Olympics. There is a caveat – with countries rich in golf talent, there is a limit of four players.

Unless, Tiger really gets his game into high gear in the coming 22 months, he could get left behind. According to gold prognosticator, Nosferatu, Americans -Dustin Johnson, Brooks Koepka, Justin Thomas, Bryson DeChambreau, Rickie Fowler, and Jordan Spieth – already occupy the first six slots in the OWGR rank list as of today. The PGA Tour official world gold ranking has Woods at 21, with 11 Americans ahead of him.

But that was before Woods’ final putt on 18 today. And he had already climbed from 80th in April to 13th in September in the OWGR. What do the coming weeks months have in store? Hopefully, we can follow those tiger tracks all the way to Tokyo in 2020.

Germany celebrates victory over Canada
German players celebrate their Olympic men’s hockey semifinal win over Canada on Feb. 23. Bruce Bennett / Getty Images

When the USA upset the Soviet Union in the semi-finals of the men’s ice hockey tournament at the 1980 Lake Placid Olympics, it was dubbed “The Miracle on Ice”.

Maybe we can call the 2018 version “Das Wunder auf Eis”.

Germany shocked Canada 4-3 on Friday, February 23 at the 2018 PyeongChang Winter Olympics. It was the first time that Team Canada, both men and women, failed to win gold in an Olympiad since 1998.

“Crazy, just crazy,” said German coach, Marco Sturm. “It’s unbelievable, what the team achieved. We had never before been in a situation in which we had been under positive pressure before. We had to stay cool. This is unique. The lads need to savor it.”

Equally shocked were Canadians. Here’s the first line of The Vancouver Sun’s article, “Dark Day for Canadian Hockey.”

The worst possible outcome for an Olympic team without NHL players landed like a spear to the gut in an embarrassing night for Canadian hockey Friday at the Gangneung Hockey Arena.

Canada has won gold in ice hockey three of the last four Winter Olympics. In the past 29 meetings between the two nations, Germany had won only once, and had lost the previous 11 matches. Ice hockey is essentially Canada’s national pastime, and there are over 630,000 registered hockey players in that country. By contrast, according to the International Ice Hockey Federation, there are only some 20,600 registered hockey players in Germany.

This was a huge upset.

As German defenseman, Christian Ehrhoff, said in his interview with Pierre McGuire of NBC, “It’s unbelievable. I am out of words. Right now, it’s such a huge day for German hockey. So proud right now.”

“Is it fair to say this is the German 1980?” asked McGuire.

“I can agree with that,” replied Ehrhoff. “No one really had us on the list. For us we’re just living a dream, day by day right now. The ride continues. It’s just amazing. Everybody is already so proud of us already. Everything that’s coming now, it’s just a bonus. For us to guarantee ourselves a medal, it’s….wow.”

Team Germany celebrate victory over Team Canada 2
German players celebrate their semifinal win over Canada on Feb. 23. Brendan Smalowski / AFP / Getty Images

Germany was an overwhelming underdog, but they took advantage. And in hindsight, the circumstances that brought the men’s hockey players to the PyeongChang, may have worked in Germany’s favor.

The second biggest hockey league in the world is the KHL, and the bulk of the Russian squad is made of KHL players, which allowed their players to participate. That is probably a good reason why the Olympic Athletes of Russia (OAR) squad is in the finals of the men’s ice hockey championship.

The NHL, the biggest and best professional hockey league in the world, forbade their players from participating in the Olympics this year. That heavily impacted most of the other competitive hockey nations, particularly those from North American and Scandinavia. Germany, which is far from being considered an ice hockey power, which did not even qualify at the Sochi Olympics, only had 10 Germans in the NHL. So, as this article states, perhaps “the absence of the NHLers has not hurt the Germans as much as most.”

A lot of credit is given to the German coach for raising the level of play of the German team. Sturm, who played nearly 1,000 games in the NHL over 14 seasons with 6 teams, took over the German national team in 2015. According to this DW article, written after Germany upset #1 seed, Sweden (4-3), the German players have responded well to the retired NHLer who had lived in the States the previous 20 years. As they began to win, they began to attract more and better players, and come together as a team.

Compared to many of the teams that had previously relied on NHL players, like the Canadian and American squads that came together only weeks before, the German players, on the whole, have played together for years leading up to PyeongChang.

The Canadian team members were announced on January 11, a little less than a month before the start of the PyeongChang Olympiad, so there was little chance for the team to gel. Even though Team Canada had some momentum into the match with Germany, having shut out both Korea and Finland, anything can happen in short tournaments. Even miracles.

Ice hockey coaches are trained to be emotionless when talking about their teams, unmoving anchors in the shifting winds of a storm, particularly before their teams have won it all. But when McGuire ended an interview of Coach Sturm, saying, “We’re going to see you on Sunday afternoon in a gold medal game. Marco Sturm, Congratulations,” Sturm’s face exploded in glee, and he wrapped his arm around McGuire in a big hug, giggling like a schoolboy who just pulled off the greatest practical joke of all time on his teacher.

Germany is no joke. They play the Russians for gold.

Skeleton - Winter Olympics Day 7
Sungbin Yun of Korea celebrates winning the Men’s Skeleton in Pyeongchang, South Koreaon Feb. 16, 2018. Richard Heathcote—Getty Images

It’s not a spectator sport. Skeleton, like luge and bobsleigh, are viewed live from stands where you can catch a glimpse of a person very low to the ice whiz by you at 125 kilometers per hour.

To get a crowd to pack the stands at a skeleton event, particularly at these PyeongChang Olympics where no Asian has ever won a sliding event, you need a hero. And South Korea has one – Iron Man!

Yun Sung-Bin of Namhae, South Korea, a relative unknown outside sliding circles, even in his own country, was actually the favorite in the men’s skeleton event. He took the first of four heats with a top speed of 50.28 seconds, in his now famous Iron Man helmet. And when he set the course record at 50.07 seconds in his second heat, a superhero origin story was being scripted.

In a sport where you race on your belly face forward down a sliding track negotiating 16 curves at high speeds on a low-tech sled without brakes or steering, the skeleton athlete navigates this hard and icy course with a turn of your head, and a dip of your toe in the ice, working your core muscles and shifting your weight beyond the visible ken of the spectator in order to stay central and not allowing centrifugal force to send you flying off the curve.

Scouted late in his student career, Yun was persuaded to try skeleton when he was 18, which he found so terrifying that he called his mother in tears saying he didn’t want to do skeleton anymore. What his mother and other family members said to him is not clear in this article, but they got Yun to get back on the sled and slide.

Yun Sung-Bin in his Iron Man helmet

Since then, Yun has been a rising star. In fact, Yun is world #1, having won the overall 2017-2018 World Cup, the first ever from Asia. So Yun was certainly the favorite to win gold. But because skeleton is not so well known generally, and because short track skating and speed skating get over-weighted attention in South Korea, Iron Man still flew under the radar.

But when he lined up for his fourth and final run, Iron Man was top of mind in South Korea. It was February 16, the first day of the annual lunar New Year holiday season, a time of family. So 7,000 filled the spectator areas along the 1,376.4 meter track, giving nary a thought to the -2 degree Centrigrade temperature.

Because Iron Man was in the house, and he was hot.

On his fourth run, Yun was primed for victory. At the end of Heat 3, he had a 1.02 second lead on Martins Dukurs of Latvia. As I understand it, a second advantage in skeleton is huge. For example, at that stage, Dukurs led Dom Parsons of Great Britain by .04 seconds, and Parsons led Nikita Tregubov by only .03 seconds. Clearly those subtle flexing of abdominal muscles and gluteus maximus make a difference.

But there was nothing subtle about Yun’s final run. He blasted through the start, already increasing his lead as he approached the first curve, and finishing by re-setting the course record at 50.02 seconds, and winning the gold medal over Tregubov by a margin of 1.63 seconds.

Here’s the excited call of the NBC announcer:

He’s powering ahead. There’s only one thing that will stop him. It’s curve nine. He’ll have to do a little bit of work…but he makes it straight through! Ah, the pressure! He’s carrying it so well! Around 15! He’s home now! He’s done it! He’s done it! South Korean supremacy – Sung-Bin style! Yun Sung-Bin wins the greatest gold of all! Host nation gold in PyeongChang!

Yasuhiro Yamashita overcome

Yasuhiro Yamashita won the gold medal in the open weightclass at the 1984 Los Angeles Olympics. He was the most dominant judoka of his generation. And he continues to be one of judo’s great ambassadors to the sport.

In an interview around 2004, Yamashita spoke about a talk he had had with an executive from NBC, the broadcaster in America that held the rights to coverage of the Olympics in the US. When Yamashita asked why judo was not so popular in America, the executive told Yamashita that it might be better to use English terms instead of the Japanese words used to describe the various judo techniques, and that the throws should incorporate a point system. More interestingly to me, the executive said that judo competitors should show more emotion. Yamashita said in the interview that he did not think that would be the right direction for judo.

I believe that the essence of judo should be protected at all costs. This essence is composed of, “Japanese language,” “courtesy and respect toward one’s opponent” and an “attitude that sets great value on the Ippon technique.” If these vital aspects of judo are lost, then the sport loses all the values that it has come to represent. In particular, I believe that the values of courtesy and respect are a most important foundation of the sport. In judo, even if you are victorious, you should avoid all temptation to show off, or to celebrate, and should maintain self-restraint and composure.

Yasuhiro Yamashita overcome 3

And yet, this debate over the proper way of carrying yourself as judoka, true to the way of the founder, Jigoro Kano, was why Yamashita’s victory at the 1984 Olympics was so poignant.

Yamashita carried himself stoicly during the competition, especially after he tore his right calf muscle in his opening match. He claimed in this video interview this attitude was a competitive advantage.

One of my strengths, though, is my grin and bear it attitude, and I knew there was no point in dwelling on it. I focused myself ready for the next match. If my injury became evident, it would make it harder. I was determined not to show any pain in my face and that I would chokehold my opponent to win. And that’s how I went into the remaining matches.

He competed without excuse or complaint, trying his best to hide his limp and intense pain, and ended up winning his four matches to win gold. That’s the judo way.

But when the judge signaled victory to the Japanese over the Egyptian, Mohamed Ali Rashwan, to win the gold medal, Yamashita lept to his feet. He thrust his arms into the air. Tears began to stream down his cheeks. In other words, Yamashita, who lost his chance for Olympic glory due to the boycott of the 1980 Moscow Games, who was at great risk of losing his second chance, had somehow emerged victorious – finally, an Olympic champion. Again, here is Yamashita describing his emotions.

Yasuhiro Yamashita tossed in the airBefore I knew it I was standing up celebrating. I’ve never shown such emotion at a victory before. I had no time to feel anything like that. My injured leg had been hurting so much. I’d been fighting the pain all the way to victory. I just felt, “Yes! I’ve done it!” (Yatta!) I don’t think I really knew what was going on around me.

At the end of the match against Rashwan, you can see Yamashita limp off the mat, pausing to turn around and make a swift bow. He quickly turns around, and limps off. He cannot bend his right knee and yet you can see him racing off the stage and down the steps and into the arms of his teammates, who then proceeded to throw the huge Yamashita into the air with glee.

He could not help but celebrate. He could not maintain his composure. And that was all right. Yamashita had climbed a mountain. And he was on top of the world.

Pyeongchang NBC logo

We live in a 24/7 always on world. When NBC delayed broadcast of premier sporting events at the Rio Olympics, so that they could present them during prime time in the evenings, their strategy backfired for many. After all, in today’s world, people can learn of the results instantly.

NBC recently announced that for the PyeongChang Winter Olympics in early 2018, all broadcasts will be live, no matter the time in the US.

“That means social media won’t be ahead of the action in any time zone, and as a result, none of our viewers will have to wait for anything,” Jim Bell, president for NBC Olympics production and programming, said in a statement. “This is exciting news for the audience, the advertisers and our affiliates alike.”

Since South Korea will be 14 hours ahead of the East Coast of the United States, if an ice hockey match starts at 8pm in Korea, then New Yorkers can watch it real time, but they’ll have to be up at 6 am to do so. Of course, if you’re a big hockey fan, trying to avoid hearing the score for another 12 hours before watching it prime time would be a pain in the neck, if not impossible.

This may actually be ho hum news for most people.

But in 1964, the prospect of broadcasting the Tokyo Olympics live to other continents was an exciting thought.

NHK camerman 1964 Tokyo Olympics
NHK camerman at the 1964 Tokyo Olympics
Live broadcasts in 1964 were not new. The 1936 Berlin Olympics were shown live on German television. The 1960 Rome Olympics were the first to be broadcast live across Europe. But, according to John Slater of Western Carolina University, Japan wanted the 1964 Tokyo Olympics to be the first broadcast live to another continent.

Slater wrote in this abstract that members of the Tokyo Olympic organizing committee wanted the Tokyo Games to be known as the Technology Games. And so they contacted the American government in Washington D. C. if they would be willing to adapt American communication satellites designed for telephone communications to relay television signals. American officials also thought it would be very cool to be the first Games to broadcast signals literally across the globe.

NHK, the Japanese Broadcasting Corporate, built a transmitter in Japan, and the US Navy made modifications to a communications facility in California, and NASA which operated the satellite Syncom II, moved its orbiting location from the Atlantic to the Pacific. And when they tested the ability to send visual and audio television signals from Japan to North America real time, it worked! But as Slater wrote, NBC, which owned the broadcast rights in the United States, got very defensive.

The U.S. Department of State coordinated the use of the necessary radio frequencies. The system worked, and the Communication Satellite Corporation offered to make satellite time available. Both CBC and the European Broadcasting Union signed up for an hour a day, at a cost of U.S. $150 a minute.

But NBC chose to protect its investment in exclusivity. It got hung up on NASA’s policy that programs sent via experimental satellites should be made freely available to all competing media. In the end, only the opening ceremonies were televised live in the United States, and then only in the East. During the competition itself, U.S. viewers had to wait to see next-day videotapes of the Games, while viewers in Canada and Europe got the full benefit of live coverage. The Canadians had embraced the new technology, while the U.S. broadcasters tried to fend it off as a threat to their commercial interests.

NBC got an earful for promising live broadcasts, but actually providing tape-delayed shows in the evenings.

But that was 1964. Today, on the eve of the PyeongChang Winter Olympics, NBC will be giving sports fans immediate gratification.

misha-the-bear

The headlines in the United States in the late 1970s and early 1980s was of economic malaise, Three Mile Island, the Iran hostage crisis, the Soviet invasion of Afghanistan and the presidential campaign pitting incumbent Jimmy Carter against Ronald Reagan.

It was the Cold War, and the temperature was below zero. And yet, then president of stuff toy manufacturer and importer, Dakin & Co., Harold A. Nizamian, thought the planned mascot for the 1980 Moscow Olympics was charming. So he bought the license to create a stuffed bear and began producing and selling “Misha the Bear“.

Dakin began producing 240,000 Misha the Bear toys a month in early 1979, and the bear was selling. According to this Inc. article, Nizamian implies that he had global licensing rights as he claims the “the Russians were delighted and tried to buy it from us”.

But when the United States government announced that America would boycott the Moscow Olympics in protest of the Soviet invasion of Afghanistan, and forbade American companies to do business in relation to the Olympics, orders were cancelled, and Misha was suddenly a victim of a bear market.

misha-the-bear-dakin-adI actually had one of those bears. I remember getting a whole bunch of Moscow Olympic swag because NBC had the US broadcast rights for those Games, and my father was working for NBC at the time.

What’s fascinating about Misha the Bear is that ironically, this lasting symbol of the Soviet Union is one of the best known of all Olympic mascots in the world, its image gracing t-shirts, coffee mugs, pins, posters, and toys. In other words, the Soviet Union created the first commercially viable and globally popular Olympic mascot.

According to the Huffington Post, “no other mascot has done more for its country than Misha from Moscow. As the smiling tiny bear touted as Russia’s cuddly ambassador to the world, Misha served as a warm child-friendly sight as the peak of the Cold War. His image, starkly different from the traditionally gruff bear common in Russian lore, propelling Olympic merchandise sales forward while 55 nations boycotted the games.

It is said that Misha the Bear’s farewell during the Closing Ceremonies was one of the most memorable moments of the 1980 Moscow Games.

As for Dakin, Nizamian had $1 million dollar’s worth of Misha the Bear sitting in his warehouse. So what did he do?

Nizamian decided to give the bear a new nationality and a new lease on life. He removed the belt and reintroduced Misha in an assortment of T-shirts. “I Am Just A Bear,” one read; another proclaimed “U.S.A. Olympic Hockey Bear,” trading on the stunning victory by the United States at the winter Olympics. “It moved fairly well,” he explains. “We were able to dispose of about half of our stock by using that vehicle.” Dakin donated another 100,000 bears to the Special Olympics, a competition for handicapped children, and sold the final 100,000 to liquidators.

NBC Rio logo

The National Broadcasting Company (NBC) aired the 1964 Tokyo Olympics Games in America, the first time events were broadcast live via satellite. With a 13-hour time difference between New York and Tokyo, the opening ceremonies of the Games on October 10 appeared on American televisions in the middle of the night. After that, NBC offered about an hour of highlights after prime time, fearful of eating into the ratings of their lucrative evening programming.

NBC didn’t get high marks for their coverage, and eventually lost the Games to ABC, which became the network of the Olympics over the late 60s and 1970s. Thanks to ABC’s coverage, the Olympics emerged as a premier marketing opportunity for sponsors and broadcasters. In America, the three networks fought furiously for broadcast rights.

NBC currently owns US broadcasting rights through 2032, having bid an incredible $7.65 billion dollars for the Summer and Winter Games through that period. With so much riding on the Games, not only for NBC, but obviously also for Brazil, the IOC and the athletes, it’s no surprise that commentators around the world are casting doom and gloom on the upcoming Rio Olympics. A doctor in Canada has even called for the postponement of the Games until the zika virus threat is deemed less of a risk.

It’s also possible that the entire track and field team from the Soviet Union will be banned from participating in the Rio Olympics due to state-sponsored doping. Michael Colangelo of the blog, The Fields of Green, recently wrote that the lack of Russian competition will strike a great blow on the success of the Rio Olympics, particularly on the viewer ratings of NBC. “The problem is that as doping seems to become more prolific — with Russia essentially running a doping program at a national level — bans and bad news could affect the television ratings this year and beyond.”

Colangelo went on to write, “It’s a balancing act and the only loser right now is NBC. As the Olympics get closer, the IOC and its partners will have to work to make sure that all parties’ investment in the games is worthwhile. That seems close to impossible right now.”

That was actually a concern in 1984. As you may recall, the United States and over 60 other countries boycotted the 1980 Moscow Olympics, primarily due to the Soviet Union’s invasion of Afghanistan. Four years later, 15 nations led by the Soviet Union boycotted the Los Angeles Olympics. Michael Payne, who wrote the fascinating book called “Olympic Turnaround“, said that the American Broadcasting Company paid a then-record $225 million for rights for the Summer Games in Los Angeles and the Winter Games in Sarajevo, and that ABC bean counters started shouting that the sky was falling when the boycott was announced.

Roone Arledge
Roone Arledge

 

And then stepped in ABC Sports President and Olympic broadcasting legend, Roone Arledge. Like Henry V in Shakespeare’s eponymous classic play, Arledge faced down the naysayers, according to Payne, and stated with conviction that the Los Angeles Games would be a moment of triumph.

By early 1984, ABC’s financial leaders were running scared about a potential ratings collapse due to the Soviet-led boycott, and attempted to renegotiate terms. Arledge argued that the Soviets had done them all a favor, as the boycott would only allow Americans to win even more gold medals. “They would not lose viewers, they would gain them.”

Arledge was right, ABC’s coverage of Los Angeles set new ratings records. From Los Angeles in 1984 onwards the Olympic Games began to have a dramatic effect on the US advertising market. More than half of the advertising available for all sports for all networks for the entire yea was spent on the Olympics over two weeks. “We’d not only captured the market, we’d suck it dry,” Roone Arledge observed.

Bud Collins and Dick Enberg
NBC announcer Bud Collins, left, with Dick Enberg in the television booth at the All England Club for the 1982 Wimbledon. Photo: Walter Looss JR. /Sports Illustrated/Getty Images

I was a big tennis fan when I was growing up in Queens, New York, getting lessons at Cunningham Park, and playing with friends on the awful concrete court on the grounds of the Queens General Hospital. And I remember in the 1970s watching Breakfast at Wimbledon on NBC, with Bud Collins, when Bjorn Borg was the dominant male tennis player of the time, routinely defeating Jimmy Connors, Guillermo Vilas and Roscoe Tanner. And I remember the epic five-setter in 1980 when John McEnroe lost to Borg at Wimbledon. Bud Collins was always there.

Collins passed away on March 4, 2016.

But what I just learned is that Bud Collins, who essentially began his journalistic career as a college student for his school paper, went, somewhat on a whim, to the 1948 London Olympic Games as a spectator. The goal was to cheer on a fellow Baldwin-Wallace College student, William Harrison Dillard.

A few years ago, Collins wrote this wonderful article for ESPN, recalling his early days in Berea, Ohio, where he literally delivered newspapers (Cleveland Plain Dealer) on the Baldwin-Wallace campus and its environs as a 14-year old. When he became a BW student, world-class hurdler Dillard also decided to join BW. Dillard could have gone to Ohio State, the alma mater of Jesse Owens, the last American to win Olympic gold in the 100 meters in 1936, but as Collins relates in the article, Dillard wanted to stay closer to home.

harrison dillard 1948
William Harrison Dillard in 1948 at the London Summer Games.

 

Collins continues to write this amazing story of how Dillard was pretty much expected to win gold in the 110 meter hurdles easily at the re-boot Olympics in 1948, the first Olympics since Berlin in 1936, postponed for 12 years due to world war. (in fact, Dillard served in the US military, seeing significant action on the Italian front.) But for some reason, at the Olympic trials, Dillard competed poorly and would not be asked to compete as a hurdler. He did place third in the 100 meters, so was put on the team to possibly compete in the 400-meter relay team.

So when young Bud Collins, and his editor on the school paper, decided to use their savings and borrow money so they could go to London, there was only a slim possibility of watching their buddy, “Bones” Dillard, compete at the 1948 Olympic Games. As it turned out, in a London still climbing out of the rubble of World War II, Dillard was crowned the fastest man in the world, and a budding journalist named Bud Collins was there.

Thank you Bud, for the memories.

Seattle Times, October 9, 1964
Seattle Times, October 9, 1964

This is a bit of a mystery to me. The above ad states that the Opening Ceremonies of the Tokyo Opening Ceremonies would start at 1 am in Seattle, which would have been 16 hours earlier than Tokyo, or 5pm in Tokyo. That would mean that NBC would have started live coverage two hours after the beginning of the opening ceremonies. Did people stay up late to catch the Opening Ceremonies two hours in? Did they bother to show anything live on the East Coast? So much was made out of NBC’s decision to broadcast the Olympic Games live from Tokyo through the technological magic of the satellite, Syncom III. In the end, the only live coverage was this partial showing of the opening ceremonies. Of course, if you’re living in the US, that’s to be expected with a time difference of 13 hours in the East Coast, and 16 hours in the West Coast.

Syncom III, the satellite that sent live pictures across the world from Japan to America...just once.
Syncom III, the satellite that sent live pictures across the world from Japan to America…just once.

But apparently, NBC’s overall coverage was pretty bad. Wrote one viewer to The Sunday Star TV Magazine, “May I be the first of many (I’m sure) who will register discontent with NBC’s coverage of the Olympics in Tokyo. The first objection I have concerns the time the games are being shown… It seems to me that more could be shown earlier in the evening. The second objection I have is the poor continuity of the clips…. The whole affair seems to lack enthusiasm… I guess I’m just disappointed after the excellent job done by ABC during the Winter Olympics.” According to the US press, NBC was not wholeheartedly invested in showing the Games during prime time, when sponsors pay the big bucks to watch their favorite entertainers. Wrote the TV Writer for The Oregonian on October 23, 1964, “Instead of pretending to ‘cover’ the games on a day to day basis, NBC would have been better advised to save the film and tapes, edit them and