The Japanese were buying televisions, this magical device that brought the world into their homes. And with the Tokyo Olympics arriving in October, 1964, sales for color television were soaring like their pride in hosting the Olympics.
The Tokyo Games had a massive impact on the psyche of the Japanese – no event in the history of Japan was viewed as much by as many people. Reports of television ratings in Japan vary wildly depending on the source. One source explains that over 75 million people watched some part of the Olympics over the two-week period, for a rating of 97.3%. That’s amazing since the population in Japan at the time was about 100 million.
Another source explains that three of the four highest rated programs in Japan in 1964 were related to the Olympics:
- 15th NHK Red and White Song Battle (NHK General, December 31) 72.0%
- Tokyo Olympic and Volleyball Women’s Final “Japan vs Soviet Union” (NHK General, October 23) 66.8%
- Tokyo Olympics Closing Ceremony (NHK General, October 24, 16: 52-18: 20) 63.2%
- Tokyo Olympics Opening Ceremony (NHK General, October 10 13: 43-15: 20) 61.2%
But I suspect this list from Wikipedia is misleading as it focuses on ratings for one channel. The number one program, the annual new year’s eve programming (Red and White Song Battle) was broadcast only on NHK. But the Tokyo Olympics, on the whole, was broadcasted on multiple channels, sometimes up to five channels covering the same event. That was the case for the Opening and Closing ceremonies, as well as the highest rated event during the Olympics – the women’s volleyball final – when the Japanese defeated the Soviet Union to win gold.
One can say, with little exaggeration, that nearly everyone in Japan was watching that match.
Think about that – when was the last time an entire nation’s eyes were watching the same exact thing, united in their attention and feelings? In recent years, I can think of only moments of disaster and distress: 9.11 in the US or 3.11 in Japan.
In terms of uplifting moments, never was Japan more united, or prouder, than at 9 pm on October 23, 1964, when the final point sealed the victory for the Witches of the Orient, as the women’s basketball team was affectionately called.
I must admit. I believe I felt a bit of that unity and pride 55 years later, in September and October 2019. The Rugby World Cup is currently being held for the first time in Asia, and the host country, Japan has the only Asian representative in the tournament.
Japan kicked off the tournament on September 20, 2019, defeating Russia 30-10. The television rating was 18.3%, attracting a peak of 26 million viewers. On September 28, Japan pulled off an upset, upending Ireland 19-12, igniting celebrations across the country, and sending ratings higher with 29.5 million viewers. As excitement and expectations noticeably grew among casual and non-rugby fans, viewers of the Japan-Samoa match on October 5 climbed to 47 million.
With three wins in hand during the tournament pool plan, a Japan victory against Scotland would send Japan into the Top 8 for the first time. Nervous but hopeful, over 54 million people were tuned into to watch, attracting a peak rating of 53.7% at the end of the match, when Japan realized their dream of advancement into the elimination round.
Alas, the Brave Blossoms could not survive the South African python that squeezed the life out of the Japanese ruggers. Ratings during the course of the match suffered as viewers realized that the impossible dream was indeed just a dream.
But the dream is the thing. Japan was living a dream vicariously through the incredible energy and surprising skill of the Brave Blossoms – these upstarts turned world beaters.
Is the 2019 Rugby World Cup a sign of things to come? Will the 2020 Tokyo Olympics raise expectations of triumph and pride? Will Japanese heroes emerge to capture the imagination of children and adults across the nation? Will the Olympics unite Japan in a way that exceeds the unity inspired by the Japanese ruggers?
There is little doubt in my mind – the Tokyo 2020 Olympics will bring the nation together.