Category Archive: Tourism

Tokyo Governor Yuriko Koike Part 1: Sweeping in and Sweeping Up

yuriko-koike-in-rio
Tokyo Governor Yuriko Koike in Rio, accepting the Olympic Flag in the closing ceremonies of the Rio Olympics.

The Rio Olympics were coming to an end, but there was still one thing left to do – hand the Olympic flag over to Japan. And there she stood on stage, to the left of IOC President, Thomas Bach, waving the flag, and accepting the heavy responsibility of the 2020 Olympic Games.

Japan is very much a man’s world, particularly in Japanese politics and government. So it was a powerful image to see Yuriko Koike, elegant in a cream and gold-colored kimono, representing Japan on the biggest sports stage in the world. While the world awaits to see whether America will elect its first female president, Tokyo has already gone ahead and elected its first female governor.

A former journalist who speaks Arabic, Koike was elected to an Upper House seat in 1992 for the Japan New Party, which no longer exists. After serving 8 terms, she was tapped to be the Environment Minister from 2003 to 2006 under Prime Minister Junichiro Koizumi. In other words, Koike is an experienced politician.

And yet, when the former Tokyo governor, Yoichi Masuzoe, reluctantly resigned due to his personal use of public funds, Koike’s own party did not race to support her. Suspecting that support might not come her way, Koike declared her candidacy for the governorship, much to the anger of the LDP. Her party’s lack of support was not an issue as Koike won the election in a landslide on July 31, 2016.

She ran on a platform that included a call to revisit the Tokyo 2020 budget. But her opening salvo was directed at the planned move of the famous fish market in Tokyo from Tsukiji to Toyosu, 2 kilometers south of the current site. Toyosu would apparently have more room for expansion, as well as more modern facilities. The new site was previously the home of a large gas processing plant, the grounds of which had become heavily contaminated.

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The Tuskiji fish market in Tokyo

Thus the condition for approving the move to Toyosu was to ensure no traces of contamination. The Tokyo Metropolitan Government was charged with removing 2 meters of soil, decontaminating it, and then placing another 2.5 meters of new soil to ensure that the food, 1 million tons of fresh fish, fruit and vegetables, could be stored, prepared and sold in total confidence of safety. This work was completed in 2014 at a cost of about JPY86 billion (USD800 million).

When the new governor asked for confirmation whether these safety measures were carried out or not, she learned that the space underneath the five main structures on the site, over 30% of the entire site, did not have the required 4.5 meters of decontaminated and fresh soil underneath them. Instead of soil, hollow spaces were created underneath the buildings.

Here’s how this editorial from The Japan Times interpreted the situation: “Whatever the explanations may be, the metropolitan government lied to the public in that its website stated that the whole site was covered with clean soil to block the effects of toxic materials.“

This is an example of Koike’s reporter’s instincts to challenge authority and uncover unjust practices. Already she has challenged previous administrations in the Tsukiji Market relocation. What else will be uncovered? Will anyone be held accountable? What will happen to Tsukiji Market?

Who knows. But right now, the right questions are being asked. What are the implications for the 2020 Olympics? Perhaps, a bit of the same…..

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1964 Olympian Ollan Cassell Reports: Safe and Sound in Rio

ollan-cassell-at-the-rio-olympics
Ollan Cassell signing the 1964 Tokyo Olympics poster in Rio; from the collection of Ollan Cassell

The doomsayers had their say – the Rio Olympics, under the crushing weight of the poor economy, scandals, environmental and health scares, worries of security, would fail.

Ollan Cassell has seen it all. As a member of the 4X400 US men’s track relay team at the 1964 Tokyo Olympics, as well as in his role as the executive director of the Amateur Athletic Union, the American governing body for 17 sports in his time, Cassell has been to every Olympics since 1964, excepting the Athens Olympics in 2004.

So when he arrived in Rio, he read all the stories about the problems. He certainly noticed the empty stands. And he put up with the traffic snarls that paralyzed the city during the Games. But Cassell knew that once the Games started, the problems would fade to the background.

The org committee was broke, the country is in a mess. They threw their president out. They didn’t have the finances to get things done. But like all the other Olympics, for the athletes with medals on the line, they‘re ready to compete. Regardless of what the situation is, once the Olympics roll around the athletes are ready. The athletes are focused on competing and wining regardless of what’s going on. When the lights go on, and the gun goes off, the press writes about how great the games are.

And what was the most amazing event Cassell witnessed? “The most spectacular event I saw in Brazil was that 400 meter world record (set by Wayde van Niekerk). I couldn’t imagine anyone could go 43.3 seconds. It’s like going 21.5 for two 200s!”

There were of course fears of security. Cassell was in Mexico City when hundreds were killed as government troops thwarted an anti-government protest prior to the start of the 1968 Olympics. Cassell was in Munich when Palestinian terrorists murdered 11 Israeli Olympians and coaches in 1972. But Cassell felt safe in Rio de Janeiro. Accompanied by his daughter, Cassell played tourist and was comforted by the presence of security.

 

ollan-cassell-at-the-holy-redeemer
Ollan Cassell at Christ the Redeemer; from the collection of Ollan Cassell

 

As was true with the world cup in Brazil, there were about 75000 to 80000 soldiers. I felt safe. No one in my group had been robbed or held up. The military was patrolling all the time. When you went out into the streets, sightseeing, you would see the military trucks with open beds and machines guns driving through the area. It was like an armed camp, but you felt safe. They had barriers in the sightseeing areas, big steel barriers the kind police use when they want to direct car and foot traffic into certain area. They were imposing. But that’s been true at all the Games. In London, they had barriers to make sure you went where they wanted you to go.

As for the environmental or health issues, to Cassell, it wasn’t an issue. “I didn’t hear of anyone getting sick because of the water. And I saw only one mosquito, which my granddaughter killed.”

But perhaps, one of the most satisfying parts of an Olympian’s life is to re-connect with the Olympian fraternity.

It’s a special feeling – being an Olympian. There are so few of us compared to the population of the world. In Olympic Villages there are about 10,000 Olympians, which is a select group. In the United States, there are about 5,000 living Olympians, with quite a few in their 90s. So it’s wonderful to see old friends and Olympians at these events.

To read about Ollan Cassell and the history of international sports from the 1960s to the 1990s, read his absorbing book, Inside the Five Ring Circus: Changing Global Sports and the Modern Olympics.

ollan-cassell-at-the-rio-olympics_stadium

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Promoting Tokyo 2020 Part 1: How Olympic Sponsors Do It

Coca Cola Booth Roppongi Hills 1
Coca Cola booth at Roppongi Hills

 

It was August 6 and I had just watched the opening ceremonies of the Rio Olympics, which was being broadcast live in Japan that lazy Saturday morning. Quite coincidentally, my wife and I reserved a Brazilian barbecue place in Roppongi for dinner that evening.

Roppongi is a hive of activity, a center of commerce, entertainment and shopping that bustles 7 days a week. In our stroll through Roppongi that day, I came upon two examples of how official Olympic sponsors have begun marketing the Olympics, not only as a lead in to the Rio Olympics, but also as a proud reminder that Tokyo will be the host of the XXXIII Olympiad in 2020.

Coca Cola is one of 12 worldwide Olympic sponsors, part of the so-called TOP program – TOP standing for “The Olympic Partner”. Like other TOP sponsors, Coca Cola has exclusive rights in the food and beverages industry to use the word Olympics and the five-ring symbol of the Games in its global marketing and advertisements, among other exclusive rights.

And in the popular Roppongi Hills square was a Coca Cola booth, with kids and adults lining up to get in. Inside the booth was a large screen displaying a swimming competition computer game. A pair of contestants would line up in front of the screen, get a motion-sensing band attached to their wrist, and then furiously roll their arms as their watched their avatar on the screen race to the finish. At the end, they were awarded a medal with a bottle of Coca Cola attached.

After dinner, we walked to my old work haunt – Midtown Tower. This popular office complex was built by Mitsui Fudosan, a major real estate developer in Japan. Mitsui Fudosan is not a TOP partner, but is instead a Tokyo 2020 Gold Partner. In the Olympic hierarchy of sponsors, the IOC allows the local national Olympic committee to select local sponsors that have exclusive rights in Japan to market and advertise using the word “Olympics” and related logos.

Sumitomo Fudosan Midtown Tower Olympics Exhibition 1

Mitsui Fudosan used the open area in front of Midtown Tower artfully. Dotted throughout the square were sculptures of figures in athletic pose, gleaming white and geometrically fashioned. A female basketball player and a wheelchair tennis player greet us at the entrance. A sprinter climbs the glass cover of the escalator leading down to the underground shopping areas. Synchronized swimmers rise from a shallow pool of water, a paralympic runner strides, and a pair of judoka negotiate a fall.

Mitsui Fudosan wants you to “Be the Change”. In a missive at the display area, the JOC Olympic sponsor states that like athletes, whose daily efforts and countless beads of sweat and tears, have shaped them into Olympians with unique and wonderful stories, Tokyo is also being shaped on a daily basis, building by building, each with their own stories. The last line of the missive states, “Next, it’s Tokyo’s turn. The Olympics will be on our stage. What fantastic stories will be told?”

Sumitomo Fudosan Midtown Tower Olympics Exhibition 2

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A Man-Made Meteor Shower at the 2020 Tokyo Olympics: Wow!

jets drawing the olympic rings 1
From the official report of the Tokyo Olympic Committee, The Games of the XVIII Olympiad Tokyo 1964

It was one of many proud and emotional moments for the Japanese, as 80,000 in the National Stadium stood for the playing of the Japanese national anthem at the Opening Ceremonies of the 1964 Tokyo Olympic Games. And then, breaking the crowd murmur and piercing the crisp blue Autumn sky were five jet planes of the Japanese Air Self-Defense Force. The crowd looked to the sky in awe to see the five jets skywriting the five rings of the Olympic movement.

Victor Warren of the Canadian field hockey team told me “it was magic! It was a beautiful start to a beautiful day.”

The jets over that Tokyo sky on October 10, 1964 represented precision, artistry, modernity and a profound understanding by the Japanese that the Olympics deserved big moments.

Will 2020 have a similar moment?

How about creating a man-made meteor shower?

Star ALE man mde meteors

A Japanese start up called Star-ALE (not the Manchester beer) is hoping to pull off the moment of the Tokyo 2020 Opening Ceremonies. The leaders of Star-ALE aren’t talking about launching rockets into the sky, but dropping man-made meteors from space! They call this spectacular piece of performance art SkyCanvas. “Making the sky a screen is this project’s biggest attraction as entertainment. It’s a space display,” said Star-ALE founder and CEO Lena Okajima.

Star ALE orbit

What Star-ALE plans to do is to launch a series of microsatellites that will hold some 5,000 to 1,000 specially-created pellets. These pellets will circle about a third of the circumference of the earth before they begin their spectacular fiery burn into earth’s atmosphere some 35 to 50 kilometers above land. They plan to employ a variety of chemical concoctions that will result in a wide range of colors streaking the sky.

Star ALE colors

Star-ALE writes on their website that they plan to launch their first satellite in 2017, launching a new one every year after. By 2020, they expect to bring the heavens down on Japan for a spectacular start to the XXXII Olympiad.

Star ALE area of visibility

Watch the concept video below to visualize the future.

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The Amazing Japanese Part 3: Crackdown on Pickpockets Prior to the 1964 Tokyo Olympics; Police Miss One But JTB With the Big Save

JTB Workers Pass the Hat
Mainichi Daily News, October 15, 1964

Business was good enough for the Tryhorns at their store in Australia that they thought they should take a plane to Japan and see the sights, as well as the XVIII Olympiad in Tokyo. On Friday, October 9, the day before the start of the Olympics, the couple from Victoria disembarked from their floating hotel and transportation, the P&O Orient liner Oriana, to walk about Yokohama.

Unfortunately, as they saw the sites in Isezaki-cho, Mrs Tryhorn was pickpocketed. According to the October 15, Mainichi Daily News, in her stolen purse were train tickets for a limited express of the New Tokaido Line, a coupon for the Kyoto International Hotel, and a notice of remittance addressed to the Hongkong & Shanghai Banking Corp.

According to The Japan Times on October 20, the Metropolitan Police Department had actually been in the midst of a campaign to thwart pickpockets, starting a preventive program over three months previously to round up suspected pickpockets and keep them off the streets. By the time the Olympics began in October, they had arrested over 230 pickpockets. As a result, the number of pick pocket incidents dropped from 400 in April, 1964 to 120 in September when tourists and people related to the Olympics started arriving in Tokyo.

Unfortunately, the police didn’t catch the guy that picked the Tryhorns. The Japan Travel Bureau (JTB) , led by the manager of the South Pier Yokohama JTB branch, took it upon themselves to make it right for the Tryhorns. They collected money from the JTB staff so that they could buy new train tickets to Kyoto. They called the hotel in Kyoto to ensure that the Tryhorns could stay without the need for their coupon. And they called the bank to ensure that the couple could pick up their cash with the remittance paper when they came back to Yokohama.

Now that’s service!

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Visa: Coming out of No Where to Nip AMEX at the Tape

This is a wonderful commercial from Olympic global sponsor, VISA, featuring 15 Olympians making their way to Rio. Go to this link to confirm who the athletes are.

There was a time when Visa, the credit card company, was considered an after-thought in high-end travel and entertainment transactions compared to American Express. AMEX had the global brand cache that Visa craved, even though Visa was more readily accepted in three times more locations than AMEX.

There was a time when the IOC was barely afloat financially. The Olympics have been a powerful marketing opportunity for companies big and small from the 1950s to the 1980s, but the rights to market their products using the five rings were usually up to the local National Olympic committees (NOC) who sold the rights.

The International Olympic Committee were concerned not only regarding their financial situation, but also of the ability to control the Olympic brand if they were dependent on the local NOCs, who were perceived by the IOC to prioritize money over brand integrity. For example, the IOC did not like that a tobacco company was employing the Olympic brand in selling cigarettes during the 1964 Tokyo Olympics.

The IOC, motivated by the financial success of the 1984 Los Angeles Olympics, as well as the ability of USOC chairman, Peter Ueberroth, to sign up corporate sponsors, decided it was time to create a global Olympic sponsorship program that would make IOC the sole negotiator for marketing rights at all Olympiads. This would prove to be a challenge because NOCs, regardless of whether they had marketing chops or not, were resistant to give up power to the global authority, the IOC. On top of that, countries like the US, were concerned that the significant number of sponsors were American corporations, which would mean that American companies would inevitably end up funding athletes in countries like the Soviet Union (this at a time before the fall of the Wall, and the emergence of Glasnost).

Olympic turnaroundOver the course of countless negotiations, the IOC eventually banged out an agreement that would satisfy NOC small and large alike. Thus was born the TOP Program (The Olympic Partner), IOC’s designation for its global sponsors, who have exclusivity within their given industry to market their products and services at a given Olympics. But according to Michael Payne, who wrote the brilliant marketing book called Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World’s Best Known Brand And a Multi-Billion Dollar Global Franchise, very few corporations, initially, were willing to bite.

Coca Cola, Kodak and FedEx signed up, but for a while, those were the only corporations willing to take on the a most serious financial commitment to be the exclusive global sponsors at the 1988 Winter and Summer Olympics. Then IOC leader, Juan Antonio Samaranch appealed to the chairman of AMEX, James Robinson, to no avail. AMEX did not think they had any competitor willing to ante up, so they were willing to wait out the IOC for a better deal.

But then, circumstances colluded to bring Visa to the IOC. According to Payne, Visa had a change in marketing heads. And the new marketing head saw an opportunity to use the Olympic brand to make their customers aware of how far and wide Visa was accepted, and snatch market share from AMEX. By the time all the analysis was said and done, the line that convinced the VISA board to foot a US$14.5 million bill for TOP status was this: Visa was “going to stick the blade into the ribs of American Express”.

Was it worth the gamble? According to Payne, who was a member of the team that helped build the TOP program, the answer was yes.

For Visa, the payoff was dramatic. Global sales volume for the first three years of its Olympic partnership increased 18 percent against its own forecast of 12 per cent. Results from direct response campaigns and other promotions were 17 per cent higher when Olympic imagery was used. Card volume increased by 21 per cent during periods of Olympic promotion. Consumers who were aware of Visa’s Olympic sponsorship had dramatically better views of Visa, doubling their perception of Visa as a good corporate citizen: a 50 per cent increase in attitudes of overall best card and used for international travel.

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What is the Impact of Brexit on Sports in the United Kingdom?

Prime Minister David Cameron
Prime Minister David Cameron to step down.

On Thursday, June 23, we learned of the surprising affirmation by its citizens to remove the United Kingdom from the roll call of the European Union. This monumental vote, often called Brexit, has shaken economists and politicos around the world like a slow-motion punch to the gut, one much of the world watched hit in agonizing disbelief.

I’m not a political scientist or an economist, so I will leave the significantly more important impacts of Brexit on the global economy and political stability to others. I will instead focus on Brexit’s impact on sport. As a few of you may already know, the Ryder Cup, the biennial Europe-vs-US golf tournament, to be held in the US in the Fall, will go on despite the fact that six of the nine players of Team Europe are British.

As was explained in this nifty and swift Ryder Cup press release, “the criteria for being European in Ryder Cup terms is a geographical one (ie from countries who make up the continent of Europe) not a political or economic one (ie countries who make up the EU).”

Whew.

Great Britain balloon
Going it alone.

But in the long-term, there are potential negative consequences of Brexit, particularly on the state of sports in the United Kingdom.

  • Potential Loss of European Stars: Membership in the EU means citizens in member nations can work in any other member nation without a work permit. There is currently speculation that some 400 European players who currently have the automatic right to play soccer in England in the Premier League may have difficulty getting visas to continue their play. If that is the case in the coming years, fewer stars from the Continent may play in GB, thus begging the question, will the quality of play in British soccer gradually diminish?
  • Probable Loss of Funding: The EU has a funding arm to develop grassroots sports throughout the Union called Erasmus+, which splits some €265million across the 28 member nations in the period from 2014 to 2020. According to this article, “British organisations received around €1.3m in Erasmus+ sports funding, a significant amount at the grassroots level.”
  • Possible Loss of Opportunity to Host Premier Sporting Events: More than 500,000 visitors from former fellow EU member countries visited England during the 2012 London Olympics, who spent some 300 million in pounds. Brexit right now makes Great Britain a less attractive venue to host a European or global athletic event as visa requirements will make entry to Great Britain slower, likely encouraging athletes and tourists alike to opt for easier options. Organizers of super sporting events may re-think any plans for London.

With a loss of stars, funding and world-class sporting events, thanks to Brexit, the United Kingdom will likely have to work harder to maintain sporting excellence in the decades to come.

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Rio de Janeiro: The More it Changes, the More it Stays the Same

feral cat in rio
A napping stray cat on the Escadaria Selarón staircase

On September 12, 1964, a month prior to the opening of the 1964 Tokyo Olympics, the Mainichi Daily News published the last of a 15-part UPI series entitled, “Great Cities of the World”. The article was entitled “Rio: The City of Marching For Tomorrow”, a meaningless title really. The theme was a familiar one for emerging markets at the time: a fascinating city in a far-off land that was growing rapidly into prominence.

Below are a few of the highlights from that article about the city of Rio de Janeiro that provide us with hints to what has changed, and what has not over the past 52 years.

The Same

  • Corruption: “Rio is still Brazil’s center of political intrigue and corruption.” The article goes on to state that the laws are made in the recently established government seat, Brasilia, but that “the deals are made in elegant Copacabana Beach apartments owned by leading politicians, or by their mistresses, distant relatives or front men.” For sure, this is still true.
  • Industry: “Rio, outside the big coffee-and-automobile complex of Sao Paulo, has managed to win a positions in the textile, food processing and electronics industries.” Coffee and cars are still big exports for Brazil, as are textiles, electronics, aircraft, iron ore and orange juice.
  • Umbanda: “Umbanda claims 30,000 followers in Rio, but the signs would indicate more.” This uniquely Brazilian religion, a fusion of Roman Catholicism, African traditions, and indigenous American beliefs, is still a viable religion, with estimates of 400,000 followers in Brazil, with many of them likely in Rio.
  • Feral Cats: “No reformer has yet suggested doing away with Rio’s half-wild stray cats, numbering countless thousands, which dominate every park, alley and quiet street and no one is likely to attack them. A lot of Cariocas believe cats have ‘the souls of people.'” Rio, apparently, is still a cat haven.

 

Not the Same

  • Population: The population in 1964 was 3million. Today, Rio is creaking with a population over 11 million.
  • Maracana Stadium: Rio still goes crazy for soccer and plays big games in the Maracana Stadium. However, back in 1964, the stadium held an astounding 230,000 people. After the stadium was renovated and re-opened in 2013, it now seats 78,000.
  • Guanabara Bay: “The sparkling blue beauty of Guanabara Bay…”: That certainly isn’t a phrase bandied about these days.

 

guanabara bay pollution
Guanabara Bay

Always

Fun in the Face of Solemnity and Challenge: As was true in 1964, it is still true today: the symbol of devout Catholic belief, Christ the Redeemer, is seen as a symbol of faith and peace, and at the same time, an expression of sweet cynicism. As the article stated, “‘He’s not giving His blessings,’ Cariocas like to wisecrack. ‘He is shrugging His shoulders.'”

christ the redeemer

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“More Than 23,000 May Die”: What if an Earthquake Were to Hit Tokyo, as Posed in September 1964

Houses are seen destroyed in Kumamoto_Telegraph
Houses are seen destroyed in Kumamoto. Credit: Taro Karibe/Getty

On April 14, 2016,  some five weeks ago, an earthquake with a magnitude of 6.2 hit Kumamoto City in the western part of Japan, followed two days later by a stronger earthquake of a magnitude of 7.0. Close to 50 people have been reported killed, while over a thousand people were injured.

While this pales in relation to the triple disaster of March 11, 2011 when an earthquake in the northern part of Japan resulted in devastating tidal waves and radiation leaks from a devastated nuclear power plant, there are still thousands of people living in shelters in Kumamoto, down from a peak of over 180,000 a few days after the earthquakes.

In modern day Japan, large earthquakes often result in significant hardship for large numbers of people. And just as it was a concern in 2016, it was equally a concern in 1964. On September 3, 1964, The Mainichi Daily News published an article noting the 41st anniversary since the Great Kanto Earthquake. On that day, a magnitude 7.9 earthquake struck Tokyo, impacting areas as far and wide as Yokohama and surrounding prefectures of Chiba, Kanagawa and Shizuoka.

For those who have seen the very large and very heavy Great Buddha statue in Kamakura, this 84,000 kg statue moved nearly a meter due to the earthquake. Death estimates from this earthquake range from 100,000 to 180,000. Over half a million homes were destroyed and nearly 2 million were left homeless. These casualties were the result not only of the initial earthquake, but also due to subsequent fires and tsunami.

Because the Great Kanto Earthquake occurred so long ago, there have long been underlying fears of another one hitting Tokyo any day. This is true today as much as it was in 1964. In fact, the headline for the Mainichi Daily News article was “If Kanto Quake Hits Now, More than 23,000 May Die.”

Earthquake Casualty Estimates_Mainichi Daily News_Sept 1964
The Mainichi Daily News, September 3, 1964

According to the article, police and fire department officials released a report estimating possible damage due to a similarly sized earthquake occurring in 1964. These authorities stated that some 43,000 wooden houses in Tokyo would collapse. The article states, quite clinically, that “over 23,000 people would be killed or would become missing by the initial collapse of residences. Also 40,000 people would be injured, seriously or slightly.”

But the article goes on to say, casualties “would quickly increase if subsequent disasters, such as tidal waves, fires and traffic mishaps take place.” And in a major earthquake in a major metropolis like Tokyo at the time, that was likely. The article continues by stating that fires in over 300 parts of Tokyo would break out, the ability to deal with all those fires being inadequate. If a tsunami hit Tokyo’s water front, some 1.3 million people would be in the way. Half the major roadways and highways, more than half of telephone communication capability, a few major bridges and about 100 railway bridges, as well as hundreds of places storing combustible materials would all be damaged.

And in fact, an earthquake did hit Tokyo on October 1, 1964, only 9 days prior to the commencement of the Tokyo Olympics.

When will the next big one hit Tokyo? It’s probably best not to dwell on that…..

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The Pains of Amateur Purity in America Part 2: Duke Kahanamoku and The Missing Film “The Beachcomber”

Duke Kahanamoku and Henry Fonda
Duke Kahanamoku with film star Henry Fonda (1905 – 1982) who is draped in leis. Fonda is in Hawaii for the filming of ‘Mister Roberts’.

Kahanamoku first achieved Olympic glory in 1912 in Stockholm, Sweden, but because of the cancellation of the 1916 Olympic Games, Kahanamoku had to figure out how to remain an amateur for 8 years until he competed again at the 1920 Olympic Games in Antwerp, Belgium.

Only a few months after the 1912 Stockholm Games, gold medalist pentathlete and decathlete, Jim Thorpe, was stripped of his medals and amateur status because he took home pocket change for playing semi-pro baseball in 1909 and 1910.

Kahanamoku, who considered Thorpe a friend, was crestfallen, and was reported to have said, “Jimmy Thorpe was the greatest athlete there ever was. He could do everything. And what happened to him was a bad break for sports and for everyone.”

When Thorpe was stripped of his medals, Kahanamoku and his backers had to be cautious. So, according to author David Davis, when the citizens of Hawaii raised money for Duke Kahanamoku after his gold-medal winning performance at the 1912 Stockholm Games, they weren’t sure how to provide it to him lest they risk Kahanamoku losing his amateur status. And if Kahanamoku lost his amateur status, and could no longer compete in AAU events or the Olympics, then Kahanamoku’s ability to draw tourists and opportunities to Hawaii, it was thought, would diminish. Eventually, a house was bought by a trust company, and Kahanamoku was able to move into a new home. The trust was set up so that he could never re-sell the home. The flip side of the deal is that the powers that be in Hawaii probably kept this transaction under the AAU radar.

While it is possible that Kahanamoku received cash very quietly for appearances at exhibitions all over the world, as well as for low-key advertising campaigns in a pre-television, pre-internet world, Kahanamoku did not financially benefit from his immense celebrity while he was an athlete. This was true even after Kahanamoku had surrendered his amateur status and tried to make it in the world of film. His Hawaiian “otherness”, however, got him typecast as the quiet pacific islander surfer, or native American Indian chief. He was never able to rise to the easy heights of fellow swimmers, Johnny Weissmuller in the Tarzan films, or Buster Crabbe in the Flash Gordon and Buck Rogers films.

Anita Stewart and Duke Kahanamoku
Anita Stewart and Duke Kahanamoku in what I think is the 1927 film Isle of Sunken Gold

Kahanamoku is credited with appearances in 14 feature films, including the WWII naval classic, Mr Roberts, with Henry Fonda and James Cagney. But one film that is not mentioned is The Beachcomber, a film made shortly after Kahanamoku’s triumph in Stockholm. It never got distributed in the US, as it was seen as a threat to Kahanamoku’s amateur status. Here is how David Davis explains it in Kahanmoku’s biography, Waterman: The Life and Times of Duke Kahanamoku:

Before returning to Hawaii, Kahanamoku made his motion picture debut in The Beachcomber, shot on an unidentified beach in Southern California. The one-reel silent film was directed by its star, Hobart Bosworth, a pioneer in Hollywood’s nascent movie industry. (Bosworth also was a friend and business associate of the author Jack London.) Duke did not have to stretch much to play a native islander who swims out to rescue Bosworth’s character from drowning. Publicity shots showed him wearing nothing more than a sarong. Bosworth had to delay releasing the film, however, after it was discovered that “the champion might lose his right as an amateur if swimming for money,” according to Motion Picture News. It is unclear whether The Beachcomber was ever shown or distributed in the United States, although foreign audiences reportedly were able to view the stirring flick.

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