Airbnb helped find accommodations for 85,000 people during the 2016 Rio Olympics. That is, according to Fortune Magazine, 17% of the approximate 500,000 local and foreign tourists who visited Rio during the 2016 Rio Olympics.
Handling spikes in tourist traffic during big-tent events like the Olympics, World Cup, or industry conventions is a challenge, even more so in cities like Tokyo that are already at high occupancy rates during normal weeks. Services like Airbnb have business model which connect travelers with individuals who commonly offer up their own apartments or houses and sometimes more personalized service, for fees often lower than the hotel chains.
As the “Official Alternative Accommodation Services Supplier” of the 2016 Rio Olympics, Airbnb can argue that it put cash directly in the hands of Brazilian citizens, and helped the government and organizing committee deal with room over-capacity during the Olympics. According to this Fortune article, 421,000 arrivals stayed at Airbnb rooms in Brazil in 2015. In 2016, the year of the 2016 Olympics, the number of arrivals doubled to more than 1 million.
When surfing was selected as a new Olympic sport for the 2020 Tokyo Summer Olympics, enthusiasts wondered how organizers were going to keep score.
One of the challenges when organizing surfing competitions is to create the perception that everyone has a chance at similar size and types of waves. After all we can’t control the moon and the tides they create on the vast ocean waters. And so very quickly enthusiasts wondered whether the Olympics were going to introduce wave pools to the competition, large mechanical pools that create waves. In that manner, you can pretty much guarantee that competitors will get the same level of difficulty every time.
As it turns out, surfing at the Tokyo Olympics will be held out in the wild, on the waves of Tsurigasaki Beach in Chiba, Japan. Perhaps it’s because wave pools have not yet become a part of top-flight surfing competitions, that from a technological or even a surfing culture perspective, competitors are not yet ready for wave pools. But the president of the International Surfing Association (ISA), Fernando Aquerre, gave another, economic reason in this interview with Surfer.com:
The IOC does not want to build more “white elephants” – structures that have no use after the Olympics are over. The Olympics organizers want to focus on legacy, on building things that can be used by host cities after the games. As of now, there is no commercially sustainable wave pool. You can build a wave pool like Snowdonia, but nobody knows if that will be commercially sustainable over a period of time.
So how will the surfing competition be run in 2020?
First, there will be a total of 40 surfers allowed to compete, 20 men and 20 women.
Second, the event will be shortboarding only – no longboards or bodyboards.
Third, Aguerre said that they will be patient over the two-week Olympic competition to find the right two-day period to hold the surfing competition.
That last point is interesting because television will probably demand that surfing establish a set time in advance. But then again, the Olympics are also about putting “athletes first”.
“We’ll try to start it at the front end of the games, but we can wait to run it if the waves look better at the end,” Aguerre said. “We have ten years of wave history and wind conditions data to rely on. We’re very confident, and so are Tokyo and the IOC, that we’ll have reasonable waves of good quality.”
Additionally, Aguerre wants to make sure that the venue at Tsurigasaki Beach has the right vibe. “The IOC has asked us to to create a full-on beach scene at Chiba that will last the whole length of the Olympics,” he said. “It will include the surf events of course, but also organic food, yoga in the morning—it will be a place where you want to hang out. There might be a skate ramp — maybe it will be like what you see at the U.S. Open. It’s never been done before at the Olympics.”
I’m not a surfer, but when I think of places to surf in Japan, I think of Shonan Beach in Kanagawa Prefecture, or the islands of Okinawa. After all, it was the American soldiers based in those areas since the Japanese occupation of the late 1940s and early 1950s who introduced surfing to the Japanese, sparking a fascination for Hawaii, the American beach culture, and how to ride the waves with a board.
But when the Olympics return to Tokyo in 2020, all surfing eyes will turn to Chiba. Last year, surfing was voted in as a new Olympic sport for 2020, and Tsurigasaki Beach in Chiba was selected as the venue. Located about 90 minutes east from Tokyo in the city of Ichinomiya, Tsurigasaki Beach has become the go-to place to catch waves in the Kanto region.
In this survey of the best surf spots in Japan, JapanSurf.com ranked Chiba as having the best quality waves in the country. “Consistent, powerful beach breaks and thundering reefs make this area a mecca among surfers in Japan.” The Mainichi Daily News explained that surfers enjoy a “consistent flow of waves toward the shore from three different directions, namely northeast, east and southeast.”
Even more interestingly, the Mainichi article states that surfing has been responsible for a phenomenon unseen for decades in Japan – a small town that is actually growing in population.
Ever since the 1980s, people wanting to surf all year round have been moving to the town, and since the 2000s, numerous surfing shops, restaurants and new homes have emerged along prefectural Route 30, which runs parallel to the Pacific coast. As a result, the area has taken on an atmosphere of a “tropical island” bustling with youngsters, attracting what is believed to be about 600,000 visitors a year.
According to the article, the town of Ichinomiya has grown to 12,400 at the beginning of 2017, in a country where both the rapidly aging population and the desire of the youth to work in the big cities has shrunk the populations of cities and towns that are not named Tokyo or Osaka.
The Japanese love for surfing has revitalized Ichinomiya. And as planning continues to bring the biggest beach party in the world to Tsurigasaki Beach, ambitions climb. “We want to spread the name and culture of Ichinomiya across the world,” said Ichinomiya mayor, Masaya Mabuchi.
But the seed of the idea of surfing as an Olympic sport was planted, apparently, in 1912 by the Johnny Appleseed of surfing, Duke Kahanamoku.
According to the International Surfing Association (ISA), the swimming legend who won three golds and two silvers across three Olympics and 13 years, Kahanamoku “first presented his dream at the 1912 Summer Olympic Games in Stockholm, where he expressed his wish to the International Olympic Committee (IOC) to see Surfing included in the Games.”
In fact, this little historical footnote was the inspiration for the current head of the ISA, president, Fernando Aquerre. The surfer from Argentina was newly elected to the ISA in 1994, and according to Olympic.org, he had a dream to get surfing into the Olympics. In fact, Aguerre met Juan Antonio Samaranch, in 1995, part of his pitch was to give the then 75-year-old president of the IOC a surfing lesson in his office.
Unfortunately for Aguerre, what was true in 1912 was also true in 1995 – the IOC was not ready to hang ten.
“We had paddled out but there were no waves,” Aguerre said (in reference to his meeting with the IOC). “We kind of figured out that waves were going to come at some point but we didn’t really know when they were going to come because they were out of our control.”
Still president of the ISA, and still hanging on to his dream, Aguerre opened up his options by connecting with Thomas Bach in 2013, who was a candidate to become the head of the IOC. And by this time, Aguerre was more able to lay out a vision for why surfing needed to be in the Olympics – the need to attract youth to the movement with the rise of action sports. Bach, who was elected to head the IOC that year, made the attraction and retention of youth to the Olympic Games part of his platform.
Surfing has grown significantly in popularity over the recent decades. There were only 32 member countries of the ISA in 1995, but now there 100. So when surfing was submitted to the IOC in September 2015 as a part of a shortlist of new events for Tokyo 2020, primarily driven by youth-oriented action sports like skateboarding and sport climbing, surfing finally caught a wave. In August, 2016, the IOC voted surfing into the Olympics.
Come July 2020, if you want to watch the first Olympians set Olympic records with every top score in surfing, then plan to bake on the hot sands of Tsurigasaki Beach in Chiba, Japan. That is where the surfing world, Barney and pro alike, will gather.
He was invited by the Mayor to a celebration for Seattle Olympians on November 2, 1964. He was also invited to the White House by President Lyndon Johnson for a luncheon honoring American Olympic medalists on December 1, 1964.
But Ted (Theo) Mittet, in his mind, had bigger and better things to do – like travel throughout Japan: Yokohama, Kyoto, Hiroshima, Matsuyama, Beppu, Nagasaki, Niihama and Nara. The 22-year-old American rower from Seattle, Washington had helped a crew of four take the bronze medal in the rowing fours-without (which means four rowers without a coxswain). And while most of his teammates returned to the United States for parades and celebratory dinners, Mittet decided that hitchhiking and taking the train through Japan would be more fun. And based on the numerous letters exchanged between young Mittet and the Japanese he met along the way, all parties were better for that decision.
Thank you ever so much for your nice letter. It is more than you could imagine how happy I was to read your letter. I am glad to know that you stayed and travelled in Japan for two months after the Olympic Games were over. It is a wonderful and happy experience for me to have worked for the Tokyo Olympics, and we talk very often about the pleasant days during the Games. Since that time I have become much more interested in English, and I attend the English conversation classes once a week. Though I try my best it is still very hard for me to master it. Is there any idea or suggestion to learn it faster? – Hiroko Sho, a volunteer from Tokyo stationed at the offices of the US Olympic Team.
But more significantly, Mittet inspired people to dream of being a part of a bigger world.
When Mittet went to Matsuyama City in Ehime Prefecture, a place not many foreigners ventured to in the 1960s, he was invited to a high school to meet the students, three of whom screwed up the courage and effort to write to him. One was Kayoko Kurita, who wrote to Mittet of her dream.
You may be surprised to receive this letter from me but I met you in Matsuyama and spoke in English with you. Do you remember me? You gave me your name and address I was happy to receive it. You said you attend WASHINGTON UNIVERSITY in Seattle. I would like to be your pen pal, and would enjoy corresponding with you if you don’t mind. I hope we will become good pen pals.
And my dream is, ……………, but it isn’t come true, but I’ll tell you. I would like to study abroad in your country especially WASHINGTON or Indiana or Kentucky or there is no Japanese there. Your university is very good and very big excellent university, but I would like to go to High School or Junior in America, so I’m looking for a sponsor for me. But it’s very difficult to find. I wish I will.
Mittet met a university student from Osaka in Kyoto named Takanao Dojima, who volunteered to take Mittet on a tour of Kyoto’s most famous temples, Kinkakuji and Ryuanji. Dojima wrote Mittet in a letter the following year, saying “Probably nothing is more enjoyable than travelling. I want to go to America as well as you visited to Japan. But I haven’t money, I can’t to visit America.”
A Sophia University student and interpreter for the BBC during the Olympics, Masako Kajiki, possessed more advanced English skills than the average Japanese, and appeared to have the financial means to travel abroad. She wrote in mid-November, 1964 to Mittet of her role as Shylock’s daughter in an upcoming production of The Merchant of Venice, and her plans to travel to the United States.
Listening to various talks from my parents who have just come back from the States after three months’ travel in Europe and the States, I have long wanted to go to your country next summer session. I’m looking forward to visiting your country, though it’ll be only for 10 weeks. Seeing is believing.
Three months later, Kajiki was approaching her departure date for the United States. Kajiki had already sent her entire, very detailed itinerary that would take her from Haneda to Honolulu, and throughout the mainland – LA, Las Vegas, Dallas, Knoxville, DC, Pittsburgh, Cincinnati, Detroit, Chicago, New York, just to name a few in her nearly three-month cross-country adventure. In her letter, she is clearly conscious of her own accountability as teacher of things Japanese. For a young Japanese woman in the Sixties, she has a stronger and clearer point of view on America and Japan than the average Japanese. But in the end, she cannot contain the excitement of her ultimate goal – to see America for the first time, and Mr. Theodore Mittet again.
I’m afraid, however, that after you have made the railway journey from Osaka to Tokyo, you’ll remember not only the ugliness of those cities, as seen from the train, but also the succession of advertisement billboards that so often interfered with your view of the enchanting countryside along the route. As you know Japan is surely losing our own tradition that our ancestors made unique one after they assimilated Oriental civilization and digested it. We have been, however, striving to keep up with American and European country and rebuild Japan what it is from a heap of ashes.
Without your country’s support, our country – indeed like many other countries such as Great Britain and France – would not have been able to regain the present strength in such a brief span of time. You can imagine then how anxiously I’m waiting for visiting the States. May 29th seems the longer in coming, because you are waiting for me!!
And then there was Hirokazu Okugawa, a student at the Department of Architecture at Kyoto University. Mittet was also a student of architecture at the University of Washington, and was introduced to a professor at Kyoto University named Dr. Nakamura. Okugawa was a student of Nakamura’s and they both sought a way to get Okugawa to the United States. In an initial letter to Mittet in mid-December 1964, Okugawa writes, “I would like to go to University of Washington next September, and I would like to study architecture more there. And Dr. Nakamura hopes that I study it there, and that I shall become an eminent architect. Would you introduce to your professor?”
So full of hope, Okugawa would realize that it wouldn’t be so easy to become a student in the US. Two months later, Okugawa has the name of the dean of the school of architecture at the University of Washington, and intends to state his case. But soon after, he received a letter from Mittet – now his unofficial career advisor at U of W, that dampens his spirits:
According to your letter, there is no probability of my admission for the degree to the master. My ability of English conversation is not enough to understand the lecture in the University. I am going to study hard English conversation this year.
But Okugawa has a dream. He can see himself going to the States, studying English hard, taking on any task to show he’s worthy of being a student in the United States, and continues to explore ways forward with Mittet. By the end of February, he and Mittet have decided that Okugawa should still officially apply to the University of Washington, and Mittet has sent the application form and information on all required documentation. Okugawa acts on the instructions, presumably to extreme exactitude, only to be disappointed again:
As mentioned in my previous letter, I received an application form for an admission. And I completed its form and my works in Kyoto University, and these letters were sent to the chairman Architectural Graduate Program. And also, my report in Kyoto University and three letters of recommendation were sent there.
But I received the letter from Director of Admission in which he said “It is too late for autumn 1965”.
HOW SHALL I DO? WHAT SHALL I DO?
CAN YOU HELP ME?
I BEG FAVOURITE ATTENTION.
If I can, I would like to work in architecture office, and then I would like to study in University of Washington the next year. How shall I do in order to do so? How shall I get working visa? I will be given about $1000 and the expense of transportation.
Would you please consult with the dean about my admission? I would like to know your professor, professor Nakamura’ friend. What is his name?
Looking forward your kind letter.
There is a tinge of desperation in young Okugawa’s typewritten letter. And only a week later in early May, Okugawa seems resigned to not getting into his dream school in 1965. Mittet, who has apparently responded quickly to Okugawa’s letters, when necessary by express mail, was encouraging and understanding. And indeed, hope was not lost because Okugawa informed Mittet that an official of University of Washington’s admissions stated that Okugawa could apply for enrollment in the Fall of 1966, with the condition that he take an English certification course that November.
I have received the beautiful picture of U. W. from you. The mountain covered with snows resembles Mr. Fujki in Japan. I was so glad that I showed it to many friends of mine, and I put it on the wall of my lodging house.
By the way, I took English proficiency examination on the 1st of May at A. C. C. (American Cultural Center). Fortunately I could do excellent, and the director kindly recommended me to your University. But Mr. Johnston has written to me, and said that I must not be expecting to enroll U. W. until autumn 1966, and I must take the English Examination (TEFL) on November.
When I heard these things, I was disappointed. But, I think I can study more English and architecture at Kyoto University (master courses) until autumn 1966. And I hope we discuss architecture in letters.
Did Okugawa eventually make it to Seattle, study at the University of Washington, and become an “eminent architect”? Who knows. Dreams are not goals of certitude – although they could be glowing embers of aspiration. In the case of 1964, the Olympics fanned those embers of the Japanese. In certain cases, a spark named Ted Mittet set the fire.
One of my most treasured memories was in the Fall of 1987, sitting in a hot spring in Hokkaido, the snow falling, the steam rising, and a beer in hand.
In addition to the great food and shopping, tourists are flocking to Japan for the country side, and in particular, enjoying onsen throughout the country. Once you (some of you) get over the embarrassment of getting naked with a whole bunch of strangers, you get yourself all clean in the shower area outside the bathing areas, and then you dip your toes into the water. And yes, it’s hot!
Some of the best onsen are in Kyuushu, a large island in the Western part of Japan. And to get Japanese and non-Japanese alike to venture beyond the cosmopolitan confines of Tokyo and Osaka, the government of Oita Prefecture started a campaign to promote their onsens….using Olympians.
In typical tongue-in-cheek Japanese fashion, the promotional videos portray Japanese synchronized swimmers performing in the onsens of Oita. The athletes include Mikako Kotani, who won two bronze medals at the 1988 Seoul Olympics, as well as Raika Fujii, silver medalist at the 2000 Sydney Olympics, and bronze medalist at the 1996 Atlanta Olympics. The campaign is called “shin-furo”, which is a word made up from “synchronized” and the Japanese word “furo”, which means bath.
Japan had a record 2.68 million visitors in Japan in July, well on its way to topping 2016’s record number of foreign tourists of 24 million, blowing past its original target of 20 million by 2020. The 2020 target has been re-set to 40 million visitors. For repeat visitors, the Oita onsens should certainly be a hot place to spring to.
When I first arrived in Japan in 1986, one of the most popular programs on television was “Naruhodo! The World (なるほど!ザ・ワールド),” a quiz program that showcased the beauty, excitement and uniqueness of the places around the world their reporters visited. This was entertainment, so their reporters were often loud and garish, shamelessly interacting with foreigners in goofball English, often emphasizing stereotypical or even non-representative quirks of a particular country or culture. The questions and insights of the reporters often revealed more about Japanese culture than the culture they were trying to represent.
Ted (Theo) Mittet was a 22-year-old American rower who decided to travel Japan after helping his four-without boat win the bronze medal at the 1964 Tokyo Olympics. As explained in Part 1, Mittet made many Japanese friends along the way, who exchanged letters with this young man from Seattle, Washington. Their questions to him said a lot about Japan at the time. Mittet wrote to his family describing the conversations he was having with Japanese all over the country.
I spent last evening with a very good Japanese friend’s family (his father speaks English, as does he) and was treated royally. Sukiyaki and tempura were served in unlimited quantities. After dinner we all discussed love and life and I am amazed at the similarity between East and West. My friend is anxious to learn about Christianity and I am anxious to learn about Buddhism. (He is studying Zen.) I certainly think that Buddhism makes more sense than Christianity. I plan to look into it a little further. – letter from Mittet to family in late October
While coming up the east side of the inland sea I stopped at the town of Niihama where I met three English teachers who asked me if I would speak at their school. I gladly accepted and as a result spent about three hours teaching English conversations to about 150 English students. The school offered me 3,000 badly needed yens, but being a true patriot I could not accept. You might say that it was my donation to the cultural exchange program. I was asked questions about the Beetles, the American date, President Johnson (damn!) and “What you think black man?” It was a wonderful experience and I gained much insight on Japanese life and thought. – letter from Mittet to family in late November
Religion, politics, race – all the things we were taught not to talk about in polite company. But many Japanese knew they had an exaggerated view of the world, and were eager to correct their perceptions. In the case of America, Mittet became their source.
Like the hundreds of others on the US Olympic squad, he got the training from the US State Department about how to conduct oneself properly in a foreign land as a representative of America. But one can argue, based on the letters he received from the many Japanese friends he made during his 2-month travels, Mittet was as much an American diplomat as those who sit in embassies around the world.
When travelling through Ashiya, a city near Kobe in Japan, Mittet met Mikio, a middle-aged man who saw the tall American in a crowded bus, and felt compelled to introduce himself. Like other Japanese energized by the influx of foreigners during the Olympics, and infused with a desire to warmly welcome them, Mikio went up to Mittet in the bus. “I remember first scene when I saw firstly you in the crowded bus,” he wrote in a letter to Mittet. “You are too tall, so you put your head on the bus ceiling. Then I felt too funny. (Excuse me.) But that time, I felt much friendly to you.”
Amazingly, not only did Mikio introduce himself, he invited Mittet to stay at his and his wife’s Eiko’s home overnight, where they ate and talked. But in the letter, Mikio admitted that he was still very curious, his English capability failing him in attempts to ask important questions:
It was first experience for me that I gave a lodge to a foreigner. I doubt I could make a full hospitality to you? It’s most sorry I could speak English very little. If I could speak it more fluently, I wished to ask about America things, and to tell and discuss about several problems of the war, current events and American colored man through all night. And about your life experience and philosophy.
Even more remarkably, Mikio found Mittet so earnest and trustworthy that he admitted to changing what he felt were prejudicial views of Americans.
I had had a prejudice for American through a few American I know, soldiers and seamen. I have thought American are a spending, war-like, uncultural and bright and cheerful nation. (Excuse me) However general Japanese people don’t think so as me.
I see and tell you, I found mistake. You are wonderful man with wit and culture. If there are many people as you in America, American will develop more and more in future. I hope you become young face of America. My dear Eiko in the room you slept, talk about memory of you.
Over 30,000 people crowded the streets of Shibuya near the famous zebra scramble to dance on August 5, 2017.
Of that huge crowd, in one of Tokyo’s most popular shopping and entertainment centers, 30 members of the Tokyo 2020 team dressed in yukata and happi coats performed a dance that was popular over 53 years ago. Reviving a hit song from that time, the organizers re-released an updated version of “Tokyo Gourin Ondo”(東京五輪音頭), which roughly translates to The Tokyo Olympic Dance Song.
This song by Kouhei Fukuda, amidst the follow up to the 1964 Tokyo Olympics, helped created Olympic fever in Japan at that time.
It is mid August, in the heat of summer, when families often come together to visit and clean family gravesites. It is also an opportunity for neighborhoods to come together in a bon odori, which you can see in almost any neighborhood in Japan. And anyone can join in the dance.
Watch this video to see how the Tokyo Gourin dance is done.
The Olympics left behind a new subway line extension, high-speed bus service and an urban jewel: a renovated port area filled with food stands, musicians and safe street life in a city rife with crime. These probably would not have been built without the prestige of the Olympics. But the games also imposed deadlines and drove up the price. A state auditor’s report said the $3-billion subway was overbilled by 25 per cent.
But generally, the bad according to that article outweighed the good.
The Olympics left a half-dozen vacant sports arenas in the Olympic Park and 3,600 empty apartments in the boarded-up Olympic Village. Deodoro, a major complex of venues in the impoverished north, is shuttered behind iron gates.
A $20-million golf course is struggling to find players and financing. A few dozen were on the course on a recent, sunny Saturday. The clubhouse is mostly unfurnished, and it costs non-Brazilians 560 reals ($180) for 18 holes and a cart.
Since the Olympics, the bankrupt state of Rio de Janeiro has ceased major efforts to clean the bay, its unwelcome stench often drifting along the highway from the international airport. “I think it’s gotten worse,” Brazil’s gold-medal sailor Kahena Kunze said in a recent interview. “There was always floating trash, but I see more and more. It’s no use hiding the trash because it comes back. I figured it would get worse because I haven’t seen anything concrete being done.”
Some of the politicians behind the Olympics have been accused of graft, and organizers still owe creditors about $30 million to 40 million. Former President Luiz Inacio Lula da Silva, who wept when Rio was awarded the games, was convicted last month on corruption charges and faces a 9 1/2-year prison term. He is appealing. Former Rio de Janeiro Mayor Eduardo Paes , the local moving force behind the Olympics, is being investigated for allegedly accepting at least 15 million reals ($5 million) in payments to facilitate construction projects tied to the games. He denies wrongdoing.
The Rio Olympic organizers are still struggling under the weight of an approximate USD40 million debt. When the organizers appealed to the IOC for relief, the IOC replied no, saying “it had already contributed a record $1.53 billion to the Rio Olympics.
Fortunately, the Brazilian government was able to find more sympathetic ears in the British government. It was announced on August 1, 2017 that the British government would donate GBP80 million (over USD100 million) to Brazil, the ninth largest economy, to help “reduce poverty and fund economic development.”
Of course, it’s not all bad news.
At least Ryan Lochte, the American swimmer who lied about being robbed at gunpoint at a Rio gas station, was actually cleared last month of charges that he falsely communicated a crime to authorities.
The top activity for foreign tourists in Japan is:
b) Eating Japanese Food
c) Getting Swallowed Up by Hundreds of People Wading Through the Famous Shibuya Scramble Crossing While Attempting to Take a Selfie
d) Visiting All of the Sites/Buildings Godzilla has Knocked Down and Blazed to the Ground in His Career
e) All of the Above
According to the Japan Tourism Agency (JTA), which recently released the results of its Q1 2017 survey of foreign tourists visiting Japan, the answer is……
b) Eating Japanese Food
As explained in Terrie Lloyd’s blog, Terrie’s Take, “69.1% (of the foreign tourists surveyed) listed food as their top anticipated experience, followed 16 points further back by 52.5% wanting to go shopping. Perhaps even more importantly, the JTA’s survey of people exiting Japan lists the Number One experience during the trip as ‘Eating Japanese food’, which came in at an amazing 95.3%! Next after food was shopping, at 83.5%.”
Lloyd went on to provide interesting insight from the survey. He noted that the most popular Japanese dishes were sushi, ramen, Wagyu steak or sukiyaki. He also added that depending on the region from where the tourists come, the Japanese food of choice differs.
For travelers from Vietnam, India, Germany, Italy, Spain, Russia, Canada, or France, the number one choice is sushi.
For tourists from Taiwan, Thailand, Malaysia, China, Singapore, Indonesia, Philippines, United Kingdom, United States, or Australia, the number one craving is ramen.
And for those travelling foodies from South Korea or Hong Kong it’s all about the beef – wagyu steak or sukiyaki.
I can’t argue with sushi, ramen and Wagyu. Frankly, they are so good here, I’d eat any of those items only in Japan if I had the choice.