Here’s a fascinating article from Yahoo Sports about the sports footwear industry and the NBA, and a few facts:
Fact #1: Only 10 NBA players currently have their own “signature shoe” with a US-based brand. In case you’re interested, they are: LeBron James, Kobe Bryant, Kevin Durant and Kyrie Irving at Nike; Chris Paul, Russell Westbrook and Carmelo Anthony at Jordan Brand; Derrick Rose and Damian Lillard at adidas (James Harden’s shoe will launch in 2017); and Stephen Curry at Under Armour.
Fact #2: A shoe deal for an NBA lottery pick (a person who is in the top 5 or 10 of the NBA draft of high school, college or available international players) could mean earning from USD200 to 700K per year. The article points out that Andrew Wiggins, who signed a 3-year contract with the Cleveland Cavaliers for over USD17million, also signed a 5-year agreement with adidas for another USD11 million.)
Fact #3: Every player in the NBA has a relationship with a sneaker brand; even the benchwarmers, players looking just to make a training camp roster, can get what is called a “merch” deal. Such an agreement with a footwear marketer gets them a free allotment of footwear for practices and games.
Fact #4: Sneaker brands scout out basketball prospects at the college and high school levels, just like basketball scouts do
Fact #5: Nike has dominant share of the NBA player market, as 68% of the 300+ players wear the Swoosh. Adidas is number 2 at 15.6% with about 70 players wearing the three stripes.
For past stories in “The Sneaker Wars” series, see below:
- The Sneaker Wars Part 3: Abebe Bikila, Onitsuka vs Puma
- The Sneaker Wars Part 2: Sibling Rivalry
- The Sneaker Wars Part 1: The Crumbling Amateur Façade