The Sneaker Wars Part 4: From Merch to Signature Shoe, NBA Players Are All in the Act

barkley and johnson draped in american flag
Picture of Charles Barkley and Magic Johnson with the American flag draped over their shoulders to cover the Reebok logos on their jacket. Barkley and Johnson had agreements with other footwear brands. John Stockton and Chris Mullin, 1992 Dream Team teammates, look on.

Here’s a fascinating article from Yahoo Sports about the sports footwear industry and the NBA, and a few facts:

Fact #1: Only 10 NBA players currently have their own “signature shoe” with a US-based brand. In case you’re interested, they are: LeBron James, Kobe Bryant, Kevin Durant and Kyrie Irving at Nike; Chris Paul, Russell Westbrook and Carmelo Anthony at Jordan Brand; Derrick Rose and Damian Lillard at adidas (James Harden’s shoe will launch in 2017); and Stephen Curry at Under Armour.

Fact #2: A shoe deal for an NBA lottery pick (a person who is in the top 5 or 10 of the NBA draft of high school, college or available international players) could mean earning from USD200 to 700K per year. The article points out that Andrew Wiggins, who signed a 3-year contract with the Cleveland Cavaliers for over USD17million, also signed a 5-year agreement with adidas for another USD11 million.)

Fact #3: Every player in the NBA has a relationship with a sneaker brand; even the benchwarmers, players looking just to make a training camp roster, can get what is called a “merch” deal. Such an agreement with a footwear marketer gets them a free allotment of footwear for practices and games.

Fact #4: Sneaker brands scout out basketball prospects at the college and high school levels, just like basketball scouts do

Fact #5: Nike has dominant share of the NBA player market, as 68% of the 300+ players wear the Swoosh. Adidas is number 2 at 15.6% with about 70 players wearing the three stripes.

For past stories in “The Sneaker Wars” series, see below: