Empty stands are a common photo-op at all Olympic Games, but they were particularly obvious at the Rio Olympics. A debilitating economy and high ticket prices made sure of that.
But the Rio Paralympics, following only a little over two weeks after the Rio Olympics, was under even greater threat due to the economic hardship of Brazil: funds to support the travel of athletes to Brazil from developing economies were delayed, and only 12% of tickets to all Paralympic events were sold. The organizers feared empty venues and death by embarrassment.
According to the Economist, the mayor of Rio de Janeiro, Eduardo Paes, borrowed funds from state-run companies to ensure all Paralympians were at the Games as planned, while cutting funds in other areas. He also took down big screens around Rio to encourage Brazilians to attend. To make it easier, organizers slashed the price of tickets, making entry as low as USD3, and made strong appeals to the public to pack the venues and cheer.
It worked. As the Guardian wrote, ticket sales for the Rio Paralympics had topped 2 million at the time of the article on September 10. in fact, that day welcomed attendance of 167,675, which was better than the best day at the Rio Olympics, by about 10,000. At the time of that writing, total attendance was approaching 2.4 million, which would make it the second-most attended Paralympics after the London Paralympics in 2012.
In those jam-packed venues, filled with the enthusiastic and raucous locals cheering on Team Brazil, emerged a star among stars. The day before the end of the Paralympics, a 28-year-old swimmer from Sao Paulo won his fourth gold medal in the 100-meter freestyle. Over the span of a 10-year career, Daniel Dias, who was born with malformed arms and legs, has won 24 medals in the Paralympics, including 14 gold medals.
Here’s how the Rio2016.com site put it.
Dias is a national hero, Brazil’s very own Michael Phelps and by the noise generated by the crowd inside the venue you could feel the weight of the nation’s hope on his shoulders. This would be pressure for some, but not Dias. “I try to enjoy everything. I feel it’s positive pressure and a great honour to represent this country with everybody watching on TV. I’m trying to do my best in the pool,” he said.
And how loud were the cheers for hometown hero, Daniel Dias, in his 100-meter freestyle final? Watch the clip below and listen to the roar of the crowd.