In July, 2015, there were only two cities vying for the 2022 Winter Games: Almaty, Kazakhstan and Beijing, China. Just 10 months before, Oslo, Norway, the host of the 1952 Winter Olympics, pulled out of the running. Sochi a year before famously cost $50 billion, and the Norwegian government was expecting the cost for their city to be billions more than they had an appetite for.
That left Almaty, a city generally unknown, and Beijing, a well-known city that gets very little snow.
With the ugly photos coming out of Rio de Janeiro of the crumbling Olympic infrastructure after only some 7 months, more and more city denizens and governments are convinced they don’t want an Olympics in their metropolis. In fact, Budapest, Hungary, which submitted a strong bid for the 2024 Summer Games, withdrew its bid a week ago on March 1.
So like the 2022 bid, now there are only two for the 2024 Games.
This must be causing considerable heartburn for leaders of the International Olympic Committee (IOC). The bidding process has resulted not in a celebration of city pride with the hopes of bringing the biggest sports tent their way, but in opportunities for large numbers of people to publicly and loudly proclaim their disenchantment, if not diffidence with having the Olympics in their back yard.
Fortunately, the 2024 has two solid prospects: Los Angeles and Paris. As Tim Crow writes in this great article, “And Then There Were Two“,
LA is the most compelling, with its vision of Californian sunshine, West Coast tech innovation and Hollywood storytelling power combining to ‘regenerate the Games’ and ‘refresh the Olympic brand around the world’.
Paris is more traditional, a classic piece of Olympic realpolitik, invoking de Coubertin in a ‘new vision of Olympism in action’ in the grand old city, linked to those time-honoured Olympic bid promises of urban regeneration and increased national sports participation.
So, as Crow extrapolates, if the president of the IOC wants to avoid further embarrassment of the citizens of the Great Cities open scorn, at least for a while, he may encourage his fellow leaders to decide the next two Olympic hosts when the IOC meet in Lima, Peru in September, 2017. As has been gossiped about for the past several months, Crow believes the IOC will select either Paris or LA for 2024, and the other one for 2028. By so doing, that would guarantee great Summer Olympic hosts throughout the 2020s, as well as avoid unwanted anti-Olympic discussion that would most certainly lead up to the 2028 process, that is currently scheduled for 2021.
Crow also speculates that the IOC may award the 2024 Summer Games to Paris, and the 2028 Summer Games to Los Angeles. Here are the three reasons why:
- One, because an LA 2028 Games will give President Bach the ideal timing to play the American market for the IOC’s next US broadcast deal beyond NBC’s current contract.
- Two, because it will also give Bach significant leverage in his attempts to persuade his six US-based TOP sponsors to extend their current deals, all of which end into 2020, for eight years.
- But most of all, because it will buy Bach and the IOC both time and two key partners in its battle to find a new relevance and credibility for a new era and a new generation.
That last one is the tricky one. Can the Olympics be saved for the next generation?
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