The Competition for Olympic Kawaii is On! Tap Your Inner Child in Designing the Mascots for the Tokyo Olympics and Paralympics

 

Japanese Mascots
What it might look like at a Japanese mascot convention

 

In the land of kawaii (cute), where sports teams, companies, and cities have their own mascots, The Tokyo Organizing Committee of the Olympic and Paralympic Games is offering you a chance to animate that essence of joy you experienced as a child.

Tokyo 2020 has requested the Japanese public to submit their designs for the mascots of the Tokyo 2020 Games – both the Olympics and Paralympics. Whether you’re a professional illustrator or a convenience store freeter, you can submit a design, although you need to be 18 years or older. Non-Japanese living in Japan are also eligible.

An entry can be submitted by a group as well. The group can have a max of 10 people in it. Above age and nationality conditions apply to all group members.

Start working on those lovable characters now, because the design submission period is August 1 – 14.

But be forewarned. Shortlisted designs will have a tough group of evaluators. The organizing committee requires that elementary school classes across Japan, the international schools, will vote and thus end up selecting the winner.

That’s a pretty cool idea actually

So here’s the brief from Tokyo 2020, and here’s the timeline:

  • August 1 to 14, 2017 – design submission period (submission via a special website)
  • December 2017 – mascot panel selects shortlist of design sets
  • December 2017 to January 2018 – elementary school children vote on the shortlist
  • March 2018 – design set with the largest number of votes is announced as the winner
  • July to August 2018 – mascot panel decides names for the winning mascots

Good luck!

 

PS: Read the fine print on intellectual property in the brief!