Sneaker Wars Part 10: The Vibram Bikila Has Legs and Stamps Out Lawsuit

Abebe Bikila in Rome
Abebe Bikila running barefoot in Rome.

Running in Vibram FiveFingers Bikila EVO Shoes is like running barefoot. And running barefoot can, it is said, return you to a better, injury-free way of running.

That’s the whole point of the Vibram experience – to reproduce what it is like to walk or run barefoot. And who better to name a running shoe that replicates the barefoot experience than Abebe Bikila, the famed two-time gold medalist who famously came out of nowhere to win the 1960 Rome Olympics marathon…sans socks and shoes.

The shoe manufacturer, Vibram, has marketed shoes called the Vibram Bikila, trademarking the name of the famous Ethiopian athlete in 2010. In February, 2015, Teferi Bikila, the son of Abebe, filed a lawsuit against Vibram to cease using the Bikila name as the family never granted permission.

Vibram Bikila shoes

“He won the Rome marathon with bare feet, and nobody did it before then or since then,” Bikila, 45, said in this AP article. “It’s important that his legacy be respected.”

Unfortunately for the Bikilas, there is apparently a time limit on respect. A judge of the U. S. District Court in Tacoma, Washington dismissed the lawsuit in November, 2016, citing that the Bikila’s were aware of the Bikila shoe brand in 2011 but did not act until 2015, and thus “it would have been unfair to Vibram to allow the lawsuit to go forward after such a delay, when Vibram had been investing in and marketing the products for years.”

“The Bikilas unreasonably delayed in seeking to enforce their rights, and this unreasonable delay prejudiced Vibram,” wrote Judge Ronald Leighton.

In other words, the other shoe dropped.