Nigel Talton likely imagined himself breaking the tape at a championship track meet, or even the Rio Olympics, but he probably didn’t imagine himself winning a sprint at SunTrust Park…between innings at Atlanta Braves games…in a teal-colored spandex suit with big blue goggles.
But when you’re an aspiring track star, you do what you must to pay the bills.
Working two jobs in order to afford to keep training in track, the 26-year-old from Fort Valley, Georgia had a moment on Friday, June 9, 2017 that most people or companies can only dream of – a video that goes viral.
Talton’s job is to play a superhero-like character called The Freeze, who races from the left field pole at SunTrust Park, around the warning track in front of the outfield fence to a finish line in right center field, against a fan who has a 200-foot head start. The Freeze almost always wins, but in this particular case, the fan celebrated just before reaching the finish line, only to be passed by The Freeze. The fan’s shock and subsequent face plant made the video must-see viewing, and made The Freeze a star.
According to track blog, FloTrack, while Talton is employed part-time by the Atlanta Braves as a ground keeper and The Freeze, he is a legitimate sprinter, with solid personal bests, including 10.47 in the 100 meters and 21.66 in the 200. But as FloTrack explained, world-class track is a highly competitive world. “Talton came out of college as an accomplished athlete, but in the cutthroat world of track and field, his times were not good enough to secure a sponsorship.”
And yet, Talton loves to run and does not want to give up on his dreams. In fact, he aims to make the 2018 World Indoors. “I just want to make a team before I’m done,” said Talton. “My route to that path was detoured, and this came upon me, so right now I’m just continuing to train… just training and saving up for next year.”
Except for the elite, most of those who have finished with college and the support it provides for track and field athletes have to enter the rat race. People like Talton have to scrape by to continue the dream.
“I just want to have the opportunity to train as a professional track runner,” Talton said in FloTrack. “I wish there was a program for us athletes. It’s so hard for us athletes that don’t have sponsors that have potential. It’s very hard, that’s why I work two jobs. I’m going to continue to keep my faith and continue working for the indoor season… It’s not about me, I’m just doing it to inspire others and to entertain.”
There’s no doubt that RaceTrac, the company that operates convenience stores throughout the southern part of the US, and sponsors this between-inning activity for the Atlanta Braves, has lucked into a marketing bonanza in promoting a frozen drink called “Numbskull.” The question is, can Talton leverage his 15-minutes of fame into sponsorship, and make it a little easier for this world-class sprinter to take his game to the next level.
“I never know what’ll happen out of this ‘Beat The Freeze’ contest,” Talton said in this Washington Post article. “I’m just blessed and waiting, waiting for whatever opportunity come across my way.”