Faces of Tokyo Part 2: We are International and Sophisticated

This is part two of Faces of Tokyo, a series of posts on how Dentsu wanted to portray the Japanese to foreign visitors of Japan, as explained in a set of pictures and profiles of Japanese and the work they do. The profiles below, from the book, “Tokyo Olympics Official Souvenir 1964,” are intended to leave the foreign reader the impression that the Japanese, in 1964, are indeed savvy internationalists.

Ballerina

Ballerina: She’s been to Europe twice to study dance and performed with a visiting opera company from Italy in 1963. On top of that, ballerina, Yukiko Tomoi, was given the task of organizing a special performance of La Turandot during the Tokyo Olympics, not only for the Japanese who grew up loving classical European music and dance, but for the Westerner who needed assurances that the Japanese were not all shamisen and kabuki.

Artist

The Artist: Not only do the Japanese know ballet in 1964, they know how to paint using techniques introduced to Japan from Western Europe in the Meiji Period. Featured here is Takeshi Hayashi, an established painter and professor of the Tokyo Art Museum. Dentsu even mentioned artist Tsuguji Fujita, a Japanese artist who moved to Paris, and even traded in his Japanese passport for a French passport.

Fashion Model

Fashion Model: Dentsu selected Reiko Kawasaki as the face of the young model, likely because she evokes a young Audrey Hepburn. There’s very little detail in this profile, except that she has been a model for three years “who has not attempted to get ahead faster than her shadow.” More interestingly, the profile refers to Akiko Kojima, who was crowned Miss Universe in 1959, the first ever from Asia. A triumph over the beauties from Norway, the US, England and Brazil, Kojima’s victory was yet another milestone in Japan’s march to international acceptance.

Fashion Designer

Fashion Designer: She was one of the biggest names in fashion in Japan. Hanae Mori in 1964 was particularly well regarded for her costume designs in film. A year later, she debuted internationally with a show in New York City, and 12 years later opened up shop in Paris.