The American government, yet again is trying to sell American cars in Japan. But a reputation of poor quality and poor mileage (unfounded perhaps) result in poor re-sale value. No matter what the government does, Japanese citizens do not want to buy American cars.
In fact, the people who used to buy the long, sleek American cars were the Yakuza, or at least that was the perception.
But when I look at the ads for cars in the weeks of the 1964 Tokyo Olympics, me – a non-driver without a license – I do admit, I lust.
Above and below are the ads from October 10 and 17 editions of The Saturday Evening Post, the weeks of the 1964 Tokyo Olympics. George Lucas’ film, American Graffiti, portrayed the youthful car culture of 1962 Modesto California, which showcases automobiles primarily from the 1950s and 1960s. And again, I’m no car expert, but you get a sense that in 1964 cars were getting longer and sleeker – rounded edges giving way to sharper angles.
Take a gander at the American cars of ’64, as seen through the eyes of the readers of The Saturday Evening Post. Which one gets your motor running, makes you wanna head out on the highway, lookin’ for adventure, and whatever comes your way…..