The majority of Japanese have considered themselves middle class for decades, speaking to the highly meritocratic nature of Japan’s society. This is part three of Faces of Tokyo, a series of posts on how Dentsu explained the Japanese to the rest of the world, in a book called “Tokyo Olympics Official Souvenir 1964.” They did so with a collection of profiles of people, who represented a wide variety of professions.
These profiles represented the average person in Japan, who served the growing Japanese population during Japan’s greatest economic expansion – the 1960s.
Taxi Driver: Taxi drivers had a reputation for reckless driving habits – often labeled kamikaze drivers by the foreign press. But it was a living, and not such an easy one. As the profile explained, “the traffic jams of Toyo are among the world’s worst. Day and night 930,000 taxi drivers suffer from bad roads, long labor hours and other inconveniences. But if you’re lucky, maybe you get in the back of the cab of Mr Tadashi Yamamoto, who was recognized as an “Excellent” driver.
Stewardess: As Dentsu wrote, becoming an actress, stewardess or a fashion model “form the triumverate of the modern Japanese teenager’s dream.” Hisako Miki, a 24-year-old stewardess for Japan Airlines, was living that dream. Taking care of passengers on the international routes, conversing politely in English with foreigners, bringing back gifts to her family and friends from the world over, Miki was enjoying a life of relative glamour, that likely would lead to the right marriage – a pilot perhaps.
Traffic Guard: Tokyo in the 1960s was crowded, dusty and noisy. But someone had to stand in the middle of the roads so that children could cross the roads safely and get to and from school. Teruko Yokote was a 45-year old traffic guard, whose whistle, hand gestures and stern looks kept impatient drivers at bay. Traffic guards, as the profile explains, were a recent addition to the work force, an attempt to diminish the problem of car accidents involving children.
Student: Dentsu tells us that all those young boys walking around in black slacks, jackets and hats looking like military men are actually students. Student uniforms for both girls and boys, for some reason, are based on 19th century Western European naval designs. The interesting political commentary regarding the Waseda University student aside, the Japanese student is the shining example of middle class meritocracy in the country. Students take tests, and the better the scores, the better the school, the better the job, and hopefully the better the life.
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