It was early 1987 and Freddie Mercury was finally meeting one of his heroes – the great Spanish soprano, Montserrat Caballé.
As described in El Pais, they met at the Hotel Ritz in Barcelona. Mercury sat down and began to improve his song, “Exercises in Free Love“, singing in a falsetto a part he hoped Caballe would be willing to perform for him.
Caballé liked that Mercury, contrary to appearances, sold his voice instead of his image. “When he sat down at the piano to improvise, I realized that a true musician was before me,” she said. He made such a good impression that she agreed to meet him again at his house in London to record a demo.
Thus began a creative collaboration that resulted in an album called “Barcelona”, with three tracks sung by Mercury and Caballe, including the title track “Barcelona”. When the song came out in 1987, it hit #8 in the UK Singles Chart, peaking at #2 after Mercury passed away in 1991.
In the run-up to the 1992 Summer Olympics, Mercury was priming the world for the PR explosion to come for Barcelona, a city of sun and fun that was gearing up for its global coming-out party. Today, Barcelona is one of the most popular destinations in a country that is the third most visited in the world. And while city after city reject initiatives to bring the Olympics to their neighborhood, the 1992 Barcelona Olympics is often held up as one of the most successful Olympics ever.
In fact, The Royal Institute of British Architects awarded their 1999 medal to the city of Barcelona for its “ambitious yet pragmatic urban strategy and the highest design standards…(which) transformed the city’s public realm, immensely expanded its amenities and regenerated its economy, providing pride in its inhabitants and delight in its visitors.”
Starved of investment by Spain’s autocratic leader, Francisco Franco, Barcelona was a congested and polluted city by the sea, whose aging manufacturing infrastructure crumbled during the poor economy of the 1970s and physically blocked the city’s denizens passage to the nearby Mediterranean Sea. Thanks to city plans accelerated by the requirements for the Olympics, investments into Barcelona’s transportation and communications infrastructure were made. According to Samuel Rosenthal and his article, “Olympic Cities and the Legacy of Infrastructure: Barcelona 1992 and Athens 2004,”
Barcelona renovated an existing stadium and created four Olympic areas with 4,500 apartments and 5,000 hotel rooms. In terms of infrastructure outside the immediate realm of the Games, the city constructed a new Ring Road to connect venues, two communication towers, new cultural centers and museums, expansions to the airport and the metro system, and five kilometers of new beaches.
As so few examples of economically successful Olympics exist, this example from 1992 is often called “The Barcelona Model” – in general, a scenario where a city and a country are able to leverage the Olympic brand to accelerate existing plans to develop the host city’s physical and service infrastructure. Or as economist Andrew Zimbalist describes, “Barcelona used the Olympics; the Olympics didn’t use Barcelona.”
Zimbalist explains that there were four factors for Barcelona’s success. (The headings are my words.)
- Barcelona cool: In his book, Circus Maximus, Zimbalist described Barcelona in the early 1980s as “a hidden jewel. Its location, climate, architecture, and history meant that the city had a tremendous potential for tourism and business that had been unexploited for decades.” In fact, Zimbalist cited stars like Freddie Mercury who would visit the Catalonian center for its cool factor, and who added to the city’s secret cache. Barcelona was quietly becoming a popular destination for tourism and conventions. As Zimbalist wrote, “with a new airport terminal and forty new hotels in the city, the number of passengers at Barcelona’s airport almost doubled, from 5.46 million in 1985 to 10.04 million in 1992. Barcelona’s ranking as a tourist and business meeting destination among European cities improved from eleventh in 1990 to fourth in 2009.”
- Improving economy: Zimbalist wrote that business was so good in Barcelona that unemployment dropped from 18.4% to 9.6% between the period of November, 1986 to July, 1992. Annual GDP growth was stuck under 1% for well over a decade from 1974 to 1985, which means that large infrastructure projects were few and far between. So when the Olympics rolled around, “the Barcelona economy was ready to receive and benefit from stimulus spending.” Unfortunately for Brazil and Greece, the opposite happened when their Olympics rolled around.
- EU Membership: In 1986, Spain joined the European Economic Community (today called the European Union), which gave Spain access to broader opportunities in finance, trade and tourism across Europe.
- The Olympics as Part of the Grander Plan: The most important reason that the Barcelona Olympics did not result in the hideous white elephants that we have seen recently in Sochi and Athens, among many others, is that “the Olympics were made to work for the plan. The plan was not created posthaste to work for the Olympics.” Most of the $11.5 billion budget 2000 dollars) was from private sources. Public funds were 40% of the entire budget, and most of the public spend were in projects already part of city plans that had existed for decades.
Part of grand plan of the city planners was to focus on four peripheral areas of Barcelona where investments for the Olympics would spur continued economic use. As Rosenthal explained, “It was also important that any infrastructure built specifically for the Games had a clear post-Olympic use,” so the planners chose four areas in the peripheries of the city where investment was needed: Montjuïc, Diagonal, Vall d’Hebron, and Poblenou.
The most dramatic and most praised of the changes took place in Poblenou, the eastern seaside part of Barcelona that was opened to the sea, and boasted two gleaming towers that initially housed the athletes as a central part of the Olympic Village, and then went on to become residences for the citizens of Barcelona. As Rosenthal wrote, “Newspapers lauded the ‘gleaming new Olympic village and beachfront’ which had replaced the ‘grimy industrial area that had blocked access to the sea for decades.'”
In 1992, Spaniards saw the Olympics as a symbol of progress and global integration. But it was also a chance to show off Barcelona cool, and help make the Capital of Catalonia a must-see destination. And nothing symbolized that more than the memorable cauldron lighting of the 1992 Barcelona Olympics.
At the end of the opening ceremony, held in the refurbished Estadi Olímpic Lluís Companys in the newly improved Montjuïc area, archer Antonio Rebollo pulled back on the arrow, feeling the tension in the bow, and the heat of the flame that flickered in the wind from his arrow’s tip. Rebollo could barely see the reflection of the silver cauldron beyond the wall of the stadium, but once he was oriented and certain of his angle, he released the bow string sending the flaming arrow into the summer night. The arrow travelled 230 feet up into the air and over the cauldron, setting the fumes alight.
They call it one of the greatest Olympic torch lightings ever, for what is also called one of the greatest Olympics ever.