Designed by committee, Toyota’s Japan Taxi becomes an expensive Olympic symbol.
That’s a damning headline, one that Olympic-haters love to see. News editors like it because they know readership will want to read and moan about the waste that the Olympics and other big-tent events incur. That’s why so many news channels picked up this May 22 Reuters story.
Toyota built a taxi that sticks out on the Tokyo roads – a black high-roofed automobile that boasts the Olympic and Paralympic logos – and they’re called “Japan Taxi”.
The Reuters article leads with the premise that the Japan Taxi has become a “high-priced icon of Tokyo’s budget-busting 2020 Olympic and Paralympic Games.” It goes on to state that the taxi was designed to answer too many stakeholder needs, including an air purifying conditioner, wheelchair ramp, liquefied petroleum and gas-hybrid engine – in other words, a Frankenstein-sort of taxi had been created. As a result, the car ended up retailing for over USD30,000, some USD7 to 8,000 more than the Toyota Crown that are gradually being replaced as taxis in Tokyo.
That is indeed a high price and Toyota admits to finding few interested buyers outside Tokyo and Japan. Toyota admits they are losing money on this, manufacturing only 1,000 of these cars a month.
According to the article, taxi drivers have expressed discontent, although reasons beyond an unwieldy rarely-deployed wheelchair ramp are not provided. Additionally, taxi operators are concerned subsidies from the city and federal governments will disappear after the Olympics, although it is unclear in the article how big that overall cost is.
But what does the number one stakeholder think – the ones who are transported in Japan Taxi?
I’ll start with a highly unscientific study of one – myself. I LOVE these taxis! And I suspect I’m not alone. They’re easy to enter and they’re spacious – a business-class taxi with economy fares. You can cart your luggage in with ease. They’re classic looking, harking back to the design of the big old London taxis. And those who are wheelchair bound appear to have found an easier option.
The video report on this Reuters story (below) quotes Josh Grisdale, a wheelchair resident of Japan, who commented on the fact that before Japan Taxi you had to rely on specialized vans. Now he says you see Japan Taxi on the street all the time. “The most important thing is to have something available when you need it,” said Grisdale, the Head of Accessible Japan. “Up till now, you’ve had to book way in advance to book a taxi, and that’s very difficult for people who are not from Japan.
All the way at the end of the article, Reuters admits that taxi distributors actually like their Japan Taxis because “they consume half the fuel of older vehicles and their anti-collision sensors have reduced accidents by 10%,” and that “Toyota made other tweaks when it addressed the wheelchair ramp problem. It also made the automatic sliding passenger door close 1.5 seconds faster, reduced rear windscreen wiper noise with an intermittent setting and lowered the money tray on the driver’s seat to reduce shoulder strain.”
If a news agency comes out with a story on Japan Taxi about significant taxpayer money being wasted on something that taxpayers don’t like, then fine. But my guess is that if you had a line of people waiting for taxis and the next two cars on the queue were a Japan Taxi and an older Toyota Crown (a perfectly fine car), the person first on line will likely be happy he’s not second.