The New Emblem for the 2020 Tokyo Olympics

tokyo2020emblem

The emblem for the 1964 Tokyo Olympics was simple and bold.

The emblem for the 2020 Tokyo Olympics was presented last week. I’m no art or design expert, but the new one reminds me of the JAL re-branding of the 1990s.

Japan_Airlines_Logo_(1989_-_2002)_svg

The design concept, which you can see more clearly in the video, feels like some cubist blend of Miro and Picasso.

I’m sure it will grow on me.

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