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Roy Tomizawa September 12, 2015 Other Olympics, Pop Culture

Shamelessly Copying the Olympic Rings Logo: Once a Day

Poster Created by Sarah Hyndman for London Olympic Games
Poster Created by Sarah Hyndman for London Olympic Games

It was a vision that appeared on her desk – a collection of items that appeared to look like the Olympic rings. And from that day, which was also the day exactly one year prior to the opening of the 2012 London Olympics, Sarah Hyndman decided to photograph images of items that resembled the Olympic logo.

As a run-up to the Rio Olympics in 2016, Hyndman is re-publishing her one-a-day posts, and you can see them all here.

Here are a few of my favorites:

  • Day 25 – Mushrooms
  • Day 33 – Paper Umbrellas
  • Day 107 – Macaroni
  • Day 162 – Jellies
  • Day 196 – The Amazing Spiderman

Hyndman said in this NY Times article that the Olympic logo is lasting and powerful. “I often explain to clients that a really strong brand or logo can have a greater life span than just existing in its two-dimensional format. My project shows that the Olympic rings is a great logo because it can withstand being translated again and again.”

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Posted in Other Olympics, Pop Culture and tagged 2012 Olympics, London Olympics, Olympic Logo, rio olympics, Sarah Hyndman. Bookmark the permalink.

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1964 The Greatest Year in the History of Japan

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1964──日本が最高に輝いた年 敗戦から奇跡の復興を遂げた日本を映し出す東京オリンピック

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